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Local Area Marketing
        On Media Vehicle Selection




       A Branding Tool For
        Small Enterprise
The Process
Selecting The Target Audience

Identification of Local Catchments

Research On Consumer Behaviour

Selecting The Appropriate Media Vehicle

Message Communication & Customer
Engagement Building
Selecting Traditional
   Media Vehicle

                            Bus
      Hoardings            Shelter     Static- Location is
                          Branding     Important




Mass Media-
                Paper              Radio
              Insertion         Advertisement




                        Event
       Office         Promotion
       Space              &               Selective TG
      Branding           Co-
                      Branding
Selecting Traditional Media
          Vehicle

     Bus/ Cab           Mobile
     Branding            Van




             Canopy               Office
                                  Space
             Activity            Branding




        Movie         Event
     SlideShow      Sponships
Digital & New Media
Fan Page Promotion
Social Media Connect
Website Optimization
Tie Up with E Commerce Sites- snapdeal etc.
Online Ad on High Traffic Websites
Mobile Marketing-SMS
Email marketing
Customer Engagement

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Local Area Marketing

  • 1. Local Area Marketing On Media Vehicle Selection A Branding Tool For Small Enterprise
  • 2. The Process Selecting The Target Audience Identification of Local Catchments Research On Consumer Behaviour Selecting The Appropriate Media Vehicle Message Communication & Customer Engagement Building
  • 3. Selecting Traditional Media Vehicle Bus Hoardings Shelter Static- Location is Branding Important Mass Media- Paper Radio Insertion Advertisement Event Office Promotion Space & Selective TG Branding Co- Branding
  • 4. Selecting Traditional Media Vehicle Bus/ Cab Mobile Branding Van Canopy Office Space Activity Branding Movie Event SlideShow Sponships
  • 5. Digital & New Media Fan Page Promotion Social Media Connect Website Optimization Tie Up with E Commerce Sites- snapdeal etc. Online Ad on High Traffic Websites Mobile Marketing-SMS Email marketing