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Accessibility - a game changer

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This is a presentation made to IBM Design Thinking Series. Discusses about importance of accessibility, business case and things to care about.

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Accessibility - a game changer

  1. 1. Accessibility - a game changer Srinivasu Charavarthula
  2. 2. About me ● Lead Accessibility, Informatica ● Founder, ServeOM Inclusion ● Advisor, Prakat Solutions ● Member, IAAP ● Member, Accessibility Guidelines Working Group, W3C ● Formerly at: BarrierBreak, Yahoo!, PayPal, HCL, Google (Contract), Deque ● Lives with wife, daughter and son
  3. 3. What is Accessibility? ● Usable ● Standard ● Diverse ● Robust ● Equal functionality ● Semantic ● Easy to use
  4. 4. What’s new in Accessibility? ● WCAG 2.1 is out ● Section 508 Refresh in the US ● ACAA in the US ● RPD Act in the India ● Europian Accessibility Act
  5. 5. Why companies care about accessibility? ● Social responsibility ● Legal obligation ● Right thing to do ● Business benefits
  6. 6. Some companies that care about accessibility and why? ● Microsoft ● IBM ● Google ● Apple ● Facebook ● Amazon ● Uber ● PayPal
  7. 7. Why Accessibility? - Business case
  8. 8. Stand-out from the crowd ● Competition is high ● Include accessibility as core part of offering ● Grab the extra market
  9. 9. Social factors ● Get recognized ● Get respected
  10. 10. Technical factors ● Interoperability ● Quality ● Reduces time for development & maintenance ● Reduces server load time ● Enabling different configurations ● Ready for advanced web technologies
  11. 11. Financial factors ● Increases use of website ● Search engine optimization ● Decreases cost for developing for accessibility
  12. 12. Legal and Policy factors ● Standards ● Legal ● Directives ● Communications ● Orders ● Etc.,
  13. 13. Who would benefit?
  14. 14. People ● People with disabilities ● Elderly ● Users with low band-width connections ● Mobile users
  15. 15. A few things to consider
  16. 16. Checklist to begin with... ● Alternatives for non-text content such as images, controls, etc., ● Captions for audio-only content and audio description for video-only content ● Minimum color contrast ratio of 4.5:1 ● All input fields have association with their labels ● All elements are operable using keyboard ● No keyboard trap ● Meaningful tab order ● Consistent navigation ● Consistent identification ● Accessible error handling ● Parsing ● Name, role and value
  17. 17. Getting started ● Follow Web Content Accessibility Guidelines (WCAG) 2.1 ● Test for accessibility using automated tools such as aXe by Deque ● Accessibility manual testing ● Include real users in testing ● Leverage accessible component libraries such as by W3C
  18. 18. Thank you @CSrinivasu | @ServeOMAccess https://www.serveominclusion.com

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