The campaign promoted a 4-part series on the Kolkata Knight Riders cricket team on Discovery Channel. The objectives were to create awareness about the series and increase viewership. Key strategies included highlighting the combination of cricket and Bollywood and KKR's transformation into champions. The campaign saw significant increases in Facebook fans and engagement as well as over 1 million people reached on Twitter.

1. Campaign Report For
11th - 27th February

2. Synopsis

5. In Detail

6. Campaign Objectives
• To create awareness about the exclusive four part series on the reigning IPL
champions Kolkata Knight Riders.
• Diverting people from the online community to watch the programme with
interesting campaign to get maximum reach and viewership.
• To get more interaction on the social media platforms and encourage fans to
participate actively on the page.

7. Core Strategy
• To build up on the fact that two BIG things are coming together on Discovery
Channel i.e. Cricket and Bollywood.
• To highlight KKR’s transformation from a Motley crew of struggling players to
the formidable champions they now are – As that was the theme of the series
• #DiscoveryLivingWithKKR was used officially to spread the message on
Facebook and Twitter.

9. Facebook Insights
• Total fan growth during the campaign: 152,583
• Talking about on our Facebook page has increased to 105,531
• Average campaign reach for Living with KKR: 359,340
• Total reach for all the Living With KKR Posts: 6,788,288

10. Total engagement for the campaign:
• Total number of Likes on the Living With KKR posts: 33,548
• Total number of Comments on the Living With KKR posts: 1,123
• Total number of Shares on the Living With KKR posts: 1,154
Average number of engagement per post:
• Average number of Likes per post: 1,198
• Average number of Comments per post: 40
• Average number of Shares per post: 41
Facebook Insights

11. Facebook Talking About
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Weekly Talking About
After the campaign
Before the campaign
The talking about on our Facebook page increased from 75,455 TO
1,05,531

12. Facebook Growth
0
200000
400000
600000
800000
1000000
1200000
Number of fans
After the campaign
Before the campaign
The fan growth on our Facebook page had risen from 455,616to
608,919

13. Teaser Phase
Likes: 673
Comments: 40
Shares: 14
Likes: 384
Comments: 2
Shares: 2

14. Pre-Launch Phase
Likes: 3,951
Comments: 162
Shares: 212
Likes: 1092
Comments: 19
Shares: 34

15. Pre-Launch Phase
Likes: 1,132 Comments: 14 Shares: 61

16. Pre-Launch Phase
Likes: 5,412
Comments: 283
Shares: 213
Likes: 1,017
Comments: 21
Shares: 36

17. Video Posts on Facebook
Likes: 1,187
Comments: 26
Shares: 35
Likes: 678
Comments: 27
Shares: 32

18. Video Posts on Facebook
Likes: 209
Comments: 3
Shares: 14
Likes: 213
Comments: 5
Shares: 13

19. Countdown Posts
Likes: 2,677
Comments: 52
Shares: 87
Likes: 866
Comments: 16
Shares: 17
Likes: 977
Comments: 16
Shares: 36

20. Launch Phase
Likes: 3,477
Comments: 227
Shares: 151
Likes: 1,059
Comments: 19
Shares: 58

21. Launch Phase
Likes: 1,166
Comments: 27
Shares: 65
Likes: 1,013
Comments: 23
Shares: 33
Likes: 1,105
Comments: 37
Shares: 47

22. Launch Video Posts
Likes: 794
Comments: 19
Shares: 16
Likes: 252
Comments: 5
Shares: 2

23. 5 Lakh Fans
Likes: 1,653 Comments: 26 Shares: 105

24. 6 Lakh Fans
Likes: 1,317 Comments: 122 Shares: 22

25. KKR Reposts
Likes: 559
Comments:
Shares: 47
Likes: 1,072
Comments: 27
Shares: 50
Likes: 882
Comments: 12
Shares: 32

26. Positive Response

28. Twitter Insights
• Timeline Deliveries: 14,129,692
• Reach: 1,325,979 (More than 1.3 Million people on Twitter)
• Number of Tweets: 10,285
• Contributors: 1,124
• Number of followers increased: 770

29. Pre-Launch Tweets

30. Pre-Launch Tweets

31. Pre-Launch Tweets

32. Pre-Launch – Twitter Response

33. Live Tweeting

34. Live Tweeting

35. #DiscoveryLivingWithKKR
Trending
#DiscoveryLivingWithKKR was trending in
India and Mumbai for one hour after the first
episode of the show

37. YouTube Videos

38. YouTube Videos
Video Titles Views Likes
Living With KKR - Promo 3,170 25
Living With KKR - Exclusive Promo 104,719 53
Living With KKR - From Tears to Triumph 3,996 28
Living With KKR - Promo 1,893 10
Living With KKR - Kolkata 112,597 30

39. YouTube Videos
Video Titles Views Likes
Living With KKR - Exclusive Clip 2,895 23
Living With KKR - SRK Missed Call 846 10
Living With KKR - SRK Message 2,834 28
Living With KKR -- IPL Auction 982 10
Living With KKR -- Gautam Gambhir 1248 13

40. YouTube Analytics

41. YouTube Views

42. YouTube Demographics

43. #ThankYou