With Function Point's project resource management software, you'll access a comprehensive solution that helps creative businesses streamline their processes, promote collaboration, centralize information, and deliver real-time business data — helping them become more profitable and productive.

1. Spotlight Series:
Living Pink
Little Rock, Arkansas

2. Our clients are a hard-working and
ambitious bunch. We are
continuously inspired by their work
and who they are as people.

3. In this series, we're showcasing their
agency, successes, and their fp.
experience in our spotlight blog
series.

4. So, without further ado, it's our
pleasure to introduce Jodie
Spears, Owner and CEO of Living
Pink.

5. What is
Living Pink
all about?

6. “Living Pink helps clients tell their brand
story in an integrated way across four
main channels: earned, owned, paid and
social.”

7. “We take your content and find creative
ways to make it newsworthy. We have
developed a network of trusted media
contacts because we don't inundate them
with pitches.”

8. “We strategically look at the right story for
the right media outlet at the right time.”

9. How did Living
Pink find it’s
name?

10. “The name Living Pink comes from our
ongoing battle with breast cancer. I was
diagnosed with the disease in 2003.”

11. “In 2009, I had a recurrence that spread to
my bones. That meant it was Stage IV. I
would always have to fight the disease with
some form of chemotherapy.”

12. “I decided in 2010 that I wanted to live my
dream of opening my own agency. I was hit
with a second recurrence in 2012.”

13. “I still take chemo pills but my cancer is in
remission. Living Pink is how we choose to
live our lives.”

14. What makes your
company stand
out?

15. “Living Pink strives to be more than just
an agency. We work to be a partner to our
clients and, in many cases, we actually
become their virtual marketing
department.”

16. “We LOVE working with small businesses
and helping them establish their brand.”

17. What made you realize
you needed a project
management software?

18. “Living Pink started out as a one-person
operation. But as we grew we realized that
project management needed to grow too.”

19. “We looked for a cloud-based project
resource management system that allowed
for real-time updates and was easy to use.”

20. “Function Point fit the bill and was designed
for the agency world.”

21. What are your
favourite fp.
features?

22. 1. Copy Task:
“It may seem like the most basic thing, but
when you have a repeated task it saves so
much time to copy it and update the info.”

23. 2. Find Task:
“Being able to search for tasks by assignee or
title or client, etc. is great. I'm able to pull up
reports and see, at-a-glance, everything that we
are doing. I use this to print up client "hot
sheets" that we go over in meetings. ”

24. 3. Onboarding:
“We LOVED fp.'s training program. It helped
us figure out how best to use the project
resource management software and the team
was fun to work with!”

25. What has fp.
helped
you achieve?

26. “Did I mention it's a cloud-based project
resource management software? This
has by far been the biggest time-saver.
I'm able to update jobs/tasks from
anywhere.”

27. “While I'm meeting with a client I can
open/move/close a job, change the
status or reference job details/deadlines.
I no longer have to try to remember what
happened or refer to written notes.”

28. “This advertising agency software has
ensured that my day is filled with more
billable hours and fewer admin hours.
And hours = money!”

29. Check out the full blog post

30. streamline processes
simplify collaboration
centralize information
get real-time business data
Visit functionpoint.com to learn what fp.
can do for your agency