SlideShare a Scribd company logo
Kevin Ertell Former SVP E-Business, Borders Books & Music Former SVP, Online Operations, Tower Records Justin Foster Co-Founder & VP Market Development, Liveclicker Founder & President, Video Commerce Consortium
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Commerce is the practice of using video content to market, sell and support commercial products or services on the Internet.
 
 
 
[object Object],Source: Video Commerce Consortium Survey. January 21, 2009
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
[object Object],[object Object]
Salaries & Contractors Video Cameras Lighting & Audio Opportunity Cost Management Time Screw-Ups Set & Location Costs Actors, Talent Scriptwriting IT Resources Post-Production / Editing Licenses
 
 
 
 
 
[object Object],[object Object],[object Object],[object Object],CONTENT  REVENUE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VIDEO COMMERCE PLATFORM
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kevin Ertell Former SVP E-Business, Borders Books & Music Former SVP, Online Operations, Tower Records Justin Foster Co-Founder & VP Market Development, Liveclicker Founder & President, Video Commerce Consortium

More Related Content

Similar to Liveclicker Webinar with Kevin Ertell and Justin Foster

Ecommerce for-sbf-210911-sl
Ecommerce for-sbf-210911-slEcommerce for-sbf-210911-sl
Ecommerce for-sbf-210911-sl
Richard Hill
 
Video Marketing Solution Study
Video Marketing Solution StudyVideo Marketing Solution Study
Video Marketing Solution Study
Demand Metric
 

Similar to Liveclicker Webinar with Kevin Ertell and Justin Foster (20)

Creating E-Commerce Videos That Sell
Creating E-Commerce Videos That SellCreating E-Commerce Videos That Sell
Creating E-Commerce Videos That Sell
 
Social Video For Business Vistage Talk April 28
Social Video For Business Vistage Talk April 28Social Video For Business Vistage Talk April 28
Social Video For Business Vistage Talk April 28
 
Cobrandit | How to Utilize eComm Video
Cobrandit | How to Utilize eComm VideoCobrandit | How to Utilize eComm Video
Cobrandit | How to Utilize eComm Video
 
Presentation of Hurrycam
Presentation of HurrycamPresentation of Hurrycam
Presentation of Hurrycam
 
Running a Network: Business, Legal & Practical
Running a Network: Business, Legal & PracticalRunning a Network: Business, Legal & Practical
Running a Network: Business, Legal & Practical
 
Video Marketing with Press Releases
Video Marketing with Press ReleasesVideo Marketing with Press Releases
Video Marketing with Press Releases
 
Ecommerce for-sbf-210911-sl
Ecommerce for-sbf-210911-slEcommerce for-sbf-210911-sl
Ecommerce for-sbf-210911-sl
 
Activate the application
Activate the applicationActivate the application
Activate the application
 
Propreitary Video Programming Drives Sales: A Key Item Marketing Innovation
Propreitary Video Programming Drives Sales:  A Key Item Marketing InnovationPropreitary Video Programming Drives Sales:  A Key Item Marketing Innovation
Propreitary Video Programming Drives Sales: A Key Item Marketing Innovation
 
Online video marketing
Online video marketingOnline video marketing
Online video marketing
 
Six Steps to Video Commerce Success
Six Steps to Video Commerce SuccessSix Steps to Video Commerce Success
Six Steps to Video Commerce Success
 
Video Commerce Summit: Justin Foster Keynote Presentation
Video Commerce Summit: Justin Foster Keynote PresentationVideo Commerce Summit: Justin Foster Keynote Presentation
Video Commerce Summit: Justin Foster Keynote Presentation
 
ProductCamp boston 2016 Floor 10-11 Rolling Monitor (template 2)
ProductCamp boston 2016   Floor 10-11 Rolling Monitor (template 2)ProductCamp boston 2016   Floor 10-11 Rolling Monitor (template 2)
ProductCamp boston 2016 Floor 10-11 Rolling Monitor (template 2)
 
Video Marketing Solution Study
Video Marketing Solution StudyVideo Marketing Solution Study
Video Marketing Solution Study
 
[Hall Web SVC] Bcast Your Biz YouTube
[Hall Web SVC] Bcast Your Biz YouTube[Hall Web SVC] Bcast Your Biz YouTube
[Hall Web SVC] Bcast Your Biz YouTube
 
Broadcast Your Business Youtube
Broadcast Your Business YoutubeBroadcast Your Business Youtube
Broadcast Your Business Youtube
 
Success Magazine and ComCom
Success Magazine and ComComSuccess Magazine and ComCom
Success Magazine and ComCom
 
Embarq Brand Channel - OMMA Hollywood Panel
Embarq Brand Channel - OMMA Hollywood PanelEmbarq Brand Channel - OMMA Hollywood Panel
Embarq Brand Channel - OMMA Hollywood Panel
 
Why and how_video_online
Why and how_video_onlineWhy and how_video_online
Why and how_video_online
 
Unlock the Power of Video
Unlock the Power of VideoUnlock the Power of Video
Unlock the Power of Video
 

Recently uploaded

Search and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical FuturesSearch and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical Futures
Bhaskar Mitra
 
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlFuture Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Peter Udo Diehl
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
Safe Software
 

Recently uploaded (20)

10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
 
Speed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in MinutesSpeed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in Minutes
 
UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2
 
Search and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical FuturesSearch and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical Futures
 
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlFuture Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
 
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekAI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří Karpíšek
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
 
IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
 
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
 
"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
 
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara Laskowska
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
 
Introduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG EvaluationIntroduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG Evaluation
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 

Liveclicker Webinar with Kevin Ertell and Justin Foster

  • 1. Kevin Ertell Former SVP E-Business, Borders Books & Music Former SVP, Online Operations, Tower Records Justin Foster Co-Founder & VP Market Development, Liveclicker Founder & President, Video Commerce Consortium
  • 2.
  • 3.
  • 4.  
  • 5.  
  • 6.  
  • 7.
  • 8. Video Commerce is the practice of using video content to market, sell and support commercial products or services on the Internet.
  • 9.  
  • 10.  
  • 11.  
  • 12.
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.
  • 29.  
  • 30.
  • 31. Salaries & Contractors Video Cameras Lighting & Audio Opportunity Cost Management Time Screw-Ups Set & Location Costs Actors, Talent Scriptwriting IT Resources Post-Production / Editing Licenses
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37.
  • 38.
  • 39.
  • 40.  
  • 41.
  • 42. Kevin Ertell Former SVP E-Business, Borders Books & Music Former SVP, Online Operations, Tower Records Justin Foster Co-Founder & VP Market Development, Liveclicker Founder & President, Video Commerce Consortium