This document discusses email marketing strategies and support for different types of video content in emails. It finds that HTML5 video with audio is supported by Hotmail, iPhone, iPad and Mac mail clients and makes up 37.34% of email users. Animated GIFs and PNGs are more widely supported but offer lower quality video without audio and account for 49.77% of users. A smaller percentage of 12.89% require users to click to an external page to view static video content. The document encourages membership in the email experience council to stay updated on emerging practices.

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48. • 29MM iPads sold to date (not counting Q3 ’11)
• Hotmail support as of July 2011

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52. HTML5 Video Animated .GIF/.PNG
 Hotmail  All webmail clients
 iPhone mail client  Outlook Express – 2003
 iPad mail client  Lotus Notes 6.5 – 8
 Apple Mail 4  Entourage
 Thunderbird  Windows Mail
 Blackberry (BOLT 2.1+)

53. HTML5 Video (Full Video in Email with Audio)
iPhone 12.39%
Hotmail 12.14%
Mac Mail 4 7.98%
iPad 2.77%
Other (Thunderbird, iPod Touch, etc.) 2.06%
Total 37.34%
Animated .GIF or .PNG Video (Silent Video in Email, no Audio, Reduced Quality)
Outlook 2003 17.88%
Yahoo Mail 9.54%
Gmail 7.02%
Windows Mail 1.84%
Android Native E-mail 1.70%
AOL 1.25%
Other 10.54%
Total 49.77%
Static Image w/ Play Button (User Must Click through the Email to a Landing Page to see Video)
Outlook 2007 9.37%
Outlook 2010 0.37%
Apple Mail 2 & 3 3.15%
Total 12.89%

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63. Thank You for Joining Us!
eec members are changing the world of
email marketing. Will you join them?
 Save $100 when you join the eec or
renew your current membership with
discount code eecweb by October 31, 2011
Subscribe to our FREE industry newsletter:
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Contact Ali Swerdlow with any questions:
ali@emailexperience.org; 212.790.1483