Team 4Ront Runners proposes partnering with The Color Run to host an event celebrating Live Out Loud and the LGBT community. They will build a social media campaign around #JourneyinCOLOR to inspire sharing positive moments using hashtags. This allows them to connect with a wider audience through an established event that shares their values with less startup cost than building from the ground up. The Color Run is a good fit because its branding celebrates positive, inspiring themes aligned with Live Out Loud's message on Instagram. The event will feature LOL speakers and distribute information while merchandise will be an effective word-of-mouth tool.