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Indian Poultry Sector in Transition - Knowledge Day 2016

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Indian Poultry Sector in Transition by Dr. P. S. Mahesh

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Indian Poultry Sector in Transition - Knowledge Day 2016

  1. 1. Dr. Mahesh P. S. Indian Poultry Sector In Transition -A perspective
  2. 2. Poultry Industry in India: • One of the fast growing Techno-commercial Industry (8 – 10% y-o-y). • Third largest egg producer (72 billion eggs/yr) / 26crores per day • Fifth largest chicken meat producer (3.5 MMT) 1 crore chicks per day • Total input and output value – 17 bn $ / 1.0 lakh crores • 6 million employed. • Majority of the sector – Southern India.
  3. 3. Key Raw Materials of the Feed Industry Maize Rice Bran Wheat bran Oil meals
  4. 4. Business models: • “Family run” • Partnership. • Proprietorship. • Corporate. • NGO • Government.
  5. 5. Value chain of Poultry: • Backward linkages- inputs for production. • Core activity – Poultry farming. • Forward linkages- product, processing, value addition etc.
  6. 6. Transition ………. Inputs • Buying behavior. • Storage. • Processing. • Alternate raw materials. • Hedging / trading.
  7. 7. Hatchery Practices. • Single stage systems. • Automation. • Live monitoring. • Inovo vaccination. • Broiler sexing. • Hatchery feeding. ?
  8. 8. Farming concepts • Housing. • Automation of feeding, watering & medication. • Autonesting.
  9. 9. Rural Transition. • Great livelihood Projects. • Diversification. • Branding.
  10. 10. Processing are we ready?????
  11. 11. Market Dynamics. • Most accurate data. • Supply demand analysis. • Faster price discovery. • Helpless situations. • Processing. • Branding. • Online market.
  12. 12. Green Poultry. • Solar. • Water harvesting. • Solid & liquid waste handling. • Litter power.
  13. 13. Sustainable Factors in Poultry • Land. • Water. • Inputs ( grains) • Energy. • Environment. • Consumer preferences. • “ MORE from LESS is the Manthra”
  14. 14. Opportunities : • Huge Middle Class sector—over 650 Million • Increased Purchasing power • Quality Know How –WTO • Market Stabilization • Export • More Value.
  15. 15. Hope ………… • Encourage automation. • Incentivize farmers for solar, power generation, waste management. • Recommend rain water harvesting. • Poultry companies to have exclusive agri division for grain inputs for poultry with modern practices. • India : great potential for free range or organic farming.
  16. 16. drmaheshps@gmail.com www.cpdoti.org 09845616268 Thank You

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