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LISTENINGLISTENING
BRAND NAMESBRAND NAMES
How do you pronounce this brand names?How do you pronounce this brand names?
What do these companies make?What do these companies make?
Listen to a radio programme about brandListen to a radio programme about brand
names. Which of the brands…?names. Which of the brands…?
• Is named after a Greek goddess?Is named after a Greek goddess?
• Is named after the company’s founder?Is named after the company’s founder?
• Has a name which means “three stars”?Has a name which means “three stars”?
• Is named after a very large number?Is named after a very large number?
• Has a name which means “sound” plus “boy”?Has a name which means “sound” plus “boy”?
Listen again and answer theseListen again and answer these
questionsquestions
• What do the “I” and “K” in IKEA stand for?What do the “I” and “K” in IKEA stand for?
• What did Samsung originally sell?What did Samsung originally sell?
• What was Nike’s original name?What was Nike’s original name?
• Why did Sony’s founders choose its name?Why did Sony’s founders choose its name?
• What does the man say about the spelling ofWhat does the man say about the spelling of
“Google”?“Google”?

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Listening brands

  • 2. How do you pronounce this brand names?How do you pronounce this brand names? What do these companies make?What do these companies make?
  • 3. Listen to a radio programme about brandListen to a radio programme about brand names. Which of the brands…?names. Which of the brands…? • Is named after a Greek goddess?Is named after a Greek goddess? • Is named after the company’s founder?Is named after the company’s founder? • Has a name which means “three stars”?Has a name which means “three stars”? • Is named after a very large number?Is named after a very large number? • Has a name which means “sound” plus “boy”?Has a name which means “sound” plus “boy”?
  • 4. Listen again and answer theseListen again and answer these questionsquestions • What do the “I” and “K” in IKEA stand for?What do the “I” and “K” in IKEA stand for? • What did Samsung originally sell?What did Samsung originally sell? • What was Nike’s original name?What was Nike’s original name? • Why did Sony’s founders choose its name?Why did Sony’s founders choose its name? • What does the man say about the spelling ofWhat does the man say about the spelling of “Google”?“Google”?