Tea_In_Asia

Unilever has strong tea brand positions in Asia, with Lipton and Brooke Bond being their #1 or #2 brands in many markets. Since 2005, Unilever's tea sales in Asia have grown steadily due to capturing the opportunity of providing "vitality-thirsty consumers" with healthy tea products. Both Lipton and Brooke Bond are pursuing growth strategies focused on portfolio expansion, upgrading consumers, increasing usage occasions, and rethinking tea drinks. The strategies involve innovations, engagement initiatives, and partnerships to drive the tea business forward in Asia.