Lionel Racing was formed through the merger of NASCAR Collectables and Lionel trains, two popular brands in toys and collectables. As a high-growth business, they faced challenges in integrating the fulfillment operations of the combined companies. They implemented NetSuite and Descartes OzLink to replace legacy systems and support a more sophisticated fulfillment process for retailers. This provided increased shipping flexibility and automation, reducing costs through an advanced pick process and automated labeling.

1. Lionel Racing came together from two of America’s most popular brands in
toys and collectables: NASCAR Collectables and Lionel trains. They are one
of the most popular growth brands in the segment. When the time came to
integrate the fulfillment operations of these businesses, they looked to the
cloud and implemented NetSuite and Descartes OzLink™. The results have
been significant.
Lionel Racing
Speeding Forward with Descartes OzLink™
The Challenge Supporting the fulfillment operations of a high growth business like
the NASCAR collectable diecast market can be challenging. The merger brought on
additional challenges including the need to:
• Increase the flexibility of shipping options and services
• Replace the legacy IT systems with NetSuite and Descartes OzLink™
• Support a much more sophisticated fulfillment process for retail customers such
as Target, Wal-Mart and Amazon
• Handle a mix of small package and freight shipments and producing the correct
vendor compliant documents
C U S T O M E R S U C C E S S
A B O U T L I O N E L R A C I N G
Lionel Racing produces NASCAR
diecast cards and other products,
exclusively for the collector market.
Spanning various scales and
racing series such as NASCAR,
NHRA and more, lionelracing.com
is your ultimate destination for
top-notch diecast products. Every
diecast produced by Lionel Racing
is carefully crafted with intricate
detail to replicate what fans see on
track and are an integral part of a
race fan’s experience.
OzLink is fundamental
to our operation. The most
impressive aspects are the
ability to scale and the people
behind it.
– Rick Gemereth, CIO
Lionel Racing
The Solution Initially, before the IT systems integration, Lionel NASCAR Collectables
implemented Descartes OzLink. This provided much needed NetSuite connectivity
to UPS WorldShip. As their shipping needs expanded, they added capabilities such
as integration with the U.S. Postal Service and freight services. With the complete
consolidation of companies, the company implemented NetSuite at the Lionel
operations center in North Carolina. They called on Descartes OzLink to support the
complex business rules for integrated pick, pack and ship. This resulted in:
• Improved customer choice and lowered transportation costs by including the
U.S. Postal Service
• Reduced labor costs through an advanced pick process. Descartes OzLink then
aids in palletizing and documenting to meet their retail customers’ needs
• Automated ASN & UCC labels in the warehouse
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