Community Banks Brand and Distribute High Demand Apps to Consumers. New Revenue Model for App Vendors. Community Banks can now compete with Big Banks and Win.

1. FOR IMMEDIATE RELEASE
Publicity Contacts:
Wendy Brickman (831) 594-1500 or brickman@brickmanmarketing.com
Marci Bracco (831) 747-7455 or marci@chatterboxpublicrelations.com
Linqto Contact:
Bill Sarris, CEO, Linqto, bill@linqto.com 831-521-3605
Linqto and Western Independent Bankers Launch
New Apps Store for Banks
Community Banks Brand and Distribute High Demand Apps to Consumers.
New Revenue Model for App Vendors.
Community Banks can now compete with Big Banks and Win.
SAN FRANCISCO, CA. March 08, 2017 – Linqto, a leading Silicon Valley-based software firm that
has created award-winning high-demand banking, video chat and business software since 2008, in
partnership with Western Independent Bankers (WIB) have launched their new and cutting-edge WIB
App Store for banks. This next-level platform offers a wide variety of high-demand lifestyle Fintech
apps for member banks to rebrand and distribute to customers. In addition, the one-of-a-kind storefront
supports a new revenue-generating system as vendors increase adoption and monetize their apps. With
the WIB App Store, community banks can now compete with big banks by offering innovative
technology to their market at a fraction of the typical industry cost quickly and easily. Now, community
banks can attract new markets, develop existing customers and advertise their bank utilizing mobile
device screens.
Check out the short informative video on: http://www.linqto.com/Linqto.aspx.

2. Why a WIB App Store is important
Typically, millennials do not visit a bank branch and instead discover banks using their phones. Large
banks are responding. BBVA has 24 apps on the Apple Store. USBank has 43. Community banks and
credit unions can only afford one app, their mobile banking app. Discoverability by non-customers is
impossible since the user must be an existing customer to access the app. Linqto provides the delivery of
new Fintech software as a service. The Linqto Platform creates a revolutionary new marketplace where
banks can brand new software and use it with their customers. Automatically. In an online store.
Community banks and credit unions can now afford to compete with the largest banks by providing
customers the latest financial technology.
To meet growing consumer demand for progressive smartphone and app offerings, big banks have
invested substantial resources in creating their own financial lifestyle apps, leading to increased sales
and improved customer satisfaction. Community banks, however, have been marginalized by
development costs resulting in an inability to disrupt the market stronghold.
Now, with this new platform offered by Western Independent Bankers, member banks can compete and
win with customized applications designed to appeal to a multitude of demographics. "Western
Independent Bankers has a recognizable name and large footprint with community banks," said Bill
Sarris, CEO of Linqto. "Via this strategic partnership with WIB and WIB Service Corporation, more
than 800 community banks will have "storefront" access to the latest Fintech apps. We can bring brand
loyalty and market share to these banks through the Linqto Platform."
Linqto will deliver the WIB App Store through its automated delivery platform. The Linqto Software
Delivery Platform allows financial institutions to choose the latest high-demand Fintech apps from a
digital storefront and within minutes, the app is uniquely branded with the bank's name and logo. That
app is then immediately available for internal bank testing and, upon completion, is automatically
distributed to the major app stores, Apple and Google. With a process that is expeditious and fully
automated, the WIB App Store also offers a collection of non-Fintech lifestyle apps that are rapidly
gaining popularity with the millennial generation.
"All of our banks want to appeal to the digital generation and develop customer loyalty through service
and innovation," said WIB President & CEO Michael Delucchi. "By using the WIB App Store, banks
can now transform the customer experience without the white-label and branding costs that have
traditionally kept them confined to the standard banking transaction app. There is a framework of
opportunity here, and we're excited to see our members take advantage of it."
About Linqto
Linqto is a Silicon Valley based software company specializing in enterprise solutions for banking and
new Fintech applications. Linqto’s engineers specialize in financial software; at Intuit working on Mint
and Quickbooks and at NCR building ACH, wire transfer and bill pay systems. American Banker named
Linqto one of the “Top Ten Tech Companies to Watch”. Linqto received the Top Award in the
Monarch Innovation Awards, in previous years awarded to Chase. Wells Fargo, City and Bank of
America. For more information www.linqto.com.

3. About Western Independent Bankers and WIB Service Corporation
For eighty years, Western Independent Bankers (WIB) has been the premier networking and educational
organization for community banks across the Western United States. With over 22,000 members from
140 financial institutions, WIB advances a landscape of learning designed to inform, educate, and
connect industry professionals with the resources and services necessary for maximum personal and
organizational performance. WIB Service Corporation, a wholly owned subsidiary of WIB, conducts a
strenuous selection process before putting the stamp of approval on an elite group of products and
services that meet the highest industry standards and help WIB member banks to reduce costs, operate
more efficiently, and compete more effectively. For more information, visit www.wib.org.
To schedule an interview with Bill Sarris, CEO of Linqto, call Wendy Brickman at (831) 594-1500 or
email brickman@brickmanmarketing.com.