CARMA provides media data and metrics to help clients connect their media outputs to business outcomes. It supports linking this media data to other outcome data points measured against objectives. CARMA can export select media performance data to be aligned with clients' web analytics or other outcome data and analyzed either through simple graphing or more advanced statistical correlation to demonstrate the relationship between media performance and tangible business results.

1. LINKING MEDIA DATA TO OUTCOMES From the global media analyst team at 1615 M Street, NW; Suite 750 Washington, DC 20036 USA Tel 1.202.842.1818 carma.com

2. MAKING THE CONNECTION THE SCORECARD CARMA provides deep media data and several metrics that lend well to connecting outputs with outcomes. CARMA will support its clients in making the connection to other data points and gauging those against pre-set, measurable objectives 2

3. MEASURING AT ALL STAGES OF INFLUENCE LINKING MEDIA DATA TO OUTCOME DATA CARMA data Client data Client data Client data 3

5. # articles X average favorability by date

6. # articles X average favorability X reach by date

7. Media performance data can be:simply graphed alongside call centre and web data, or (more elaborately)… …Correlated statistically to demonstrate a relationship (CARMA Connect) 4

9. Illustrating the real value of your media coverage

10. Helping you move beyond the anecdotal and intuition toward data-driven decision-making

11. Helping you maintain or grow your budgets and staffing levels5