This document discusses using various internet analytics tools like Woopra, QuantCast, and Instant Atlas to track website audience demographics and location data. It recommends combining this compiled data with Google Adwords and Adsense tools to optimize online advertising campaigns and passive income streams. Regression analysis of the different marketing variables can measure what factors increase website traffic or sales.

1. Marketing and Metrics
Internet Analytics
and Data Analysis

2. Woopra
• Use Woopra’s ability of tracking the actual
location and IP Address of where the web
audience is accessing the site with real time
on a live Google map. We can even zoom in to
a street view.

4. QuantCast
*Measure the demographic characteristics of
the websites now “woopra” traceable
audience with QuantCast’s internet analytic
system

6. Instant Atlas
• After compiling the demographic data retrieved
from the combination of Woopra and QuantCast
for future multiple regression analysis of the
success of your internet marketing campagin, use
Instant Atlas data visualization of worldwide
census type information and synthesize the
compiled demographic data to the geographic
areas of a city, county, metropolitan , province,
and state for educated real-world targeted
market campaigns or product placement within
areas that have a higher % of their population
who fit the customer profile.
&

7. &

8. Marketing and Metrics
+

9. &

10. Optimize Google Adsense
Revenue and optimize the ROI for
Google Adwords.
• With the combination of this marketing data ,
capitalize on making more informed decisions
for internet advertising with Google Adwords
and generating passive income with Google
Adsense.

11. Internet Advertising Trends:

12. Multiple Regression Analysis
• Use Regression Analysis to measure the data
from Woopra, Quantcast, Instant Atlas, Google
Adwords, and Google Adsense to examine
what variables of the marketing campagin or
actual product increases website hits or units
sold.
Follow Hyperlink:
http://www.youtube.com/watch?v=i7ml3SbWd0wFW