The document summarizes the transition from smart TVs to linked TVs. It discusses how initially smart TVs focused on connectivity but apps did not deeply integrate with TV programming. It then describes how linked TV aims to interweave TV and web content into a single, unified experience by annotating audiovisual content with concepts and using those annotations to automatically link parts of content to related web content. This provides an interactive video experience for users to browse objects within video programs. The document outlines the LinkedTV project which aims to develop these capabilities and provide access via a platform and clients across devices. It provides examples of potential linked TV scenarios.

1. FROM
SMART
TV
TO
LINKED
TV
JOACHIM
KÖHLER
(Fraunhofer
IAIS)
Project
co-­‐ordinator
LYNDON
NIXON
(STI
Research)
ScienHfic
co-­‐ordinator
hJp://www.linkedtv.eu

2. From
less
than
Smart
TV...
 2011
was
the
year
of
the
Internet
connected
TV:
 Consumers
not
buying
TVs
for
the
connecHvity
 Emergence
of
a
TV
applicaHon
ecosystem:
 Apps
offer
OTT
content,
don‘t
integrate
deeply
with

the
TV
programming

LG SmartTV, pic courtesy http:// Samsung Smart TV (http://thenextweb.com/
www.wired.com/gadgetlab/ gadgets/files/2011/05/5m-samsung-apps-1.jpeg)
2011/01/lg-smart-tv/

3. ..via
second
screens..
 Preferred
manner
to
access
Web
content
alongside
TV
IntoNow or Shazam
identify what you are
watching and provide
associated content
http://randymatheson.com/social- Second screen apps show you related
tv-platform-miso-launches- content without disturbing the TV view
enhanced-experience-for-dexter-
premiere/ http://www.designbynotion.com/metamirror-next-generation-tv/

4. ...
to
LinkedTV
TV
and
Web
access
are
unified
on
the
TV
device
but
not
the
experience
A shade under three-quarters of TV viewers with
broadband are surfing the web while they watch, Interweaving
TV
and
Web
with 38 per cent of them discussing what they're
watching on social media. The proportion content
into
a
single
discussing TV shows rises to 53 per cent if only
the 16 to 23-year-old demographic is included.
experience
a
focus
of
the
LinkedTV
project
-- Ovum survey, published in TheRegister, 6
October 2011 (hJp://www.linkedtv.eu)

5. LinkedTV
project
 Vision: 12 Excellent Partners
 ubiquitously online cloud of Networked Fraunhofer Eurecom
Audio-Visual Content STI GMBH Condat
 decoupled from place, device or source CERTH BEELD EN GELUID
UEP Noterik
 Aim: UMONS U. ST GALLEN
 provide interactive multimedia service CWI RBB
for non-professional end-users
 focus television broadcast content as
seed videos
 Web: http://www.linkedtv.eu

6. LinkedTV
means:
• AnnotaHng
audiovisual
content
with
concepts
• Using
that
annotaHon
to
(semi-­‐)automaHcally
link
parts
of
audiovisual
content
to
Web
content
• Providing
an
interacHve
video
experience
for
the
user
to
browse
objects
within
the
video
program

7. Video
annotaHon

8. Media
interlinking
Provenance Ontology for
Provenance
Management
ANALYSIS RESULTS (Support for segmentation)
Concepts,
keywords
LSCOM
Fragment Entities
(MFURI)
Open Annotation Core Data
Model
Wikipedia
Categories
Media
objects
WEB CONTENT ITEMS

9. Video
interacHvity
CONCEPT IN
PLAYER
Cubism
Fauvism
Expressionism
FACETS / PROPERTIES OF CONCEPT CONTENT ENRICHMENT

10. LinkedTV
implementaHon
A
LinkedTV
pla`orm
will
provide
access
to
the
funcHonaliHes
of
the
LinkedTV
experience:
annotaHon,
linking
and
playout
Client
LinkedTV
players
will
run
across
devices
(HTML5)
or
on
SmartTVs
(HbbTV)

11. LinkedTV
scenarios
Scenario 1: Scenario 2: Scenario 3:
Interactive News Show Hyperlinked Documentary Media Arts
 Professional news content  Cultural content from  Content and Performance
produced by RBB S&V (1700 hours of by NUMEDIART Institute
 Seed content: local news cultural heritage AV- for New Media Art
show "rbb Aktuell" content under CCL)
Technology
 Seed content: "Antique
Roadshow"  Mons: European Capital of
Culture 2015.
11

12. More information:
- http://www.linkedtv.eu
- @linkedtv