The document provides guidance for enhancing job searches using LinkedIn, detailing essential do's and don'ts for optimizing profiles, including photo choices, title robustness, and summary sections. It emphasizes the importance of customizing URLs, joining groups, and soliciting recommendations to increase profile visibility. Additionally, it suggests ways to drive recruiters to profiles by sharing custom URLs across various platforms.

1. 1
ENERGIZE YOUR JOB SEARCH
USING LinkedIn
Denis Curtin
01/2016

2. 2
LinkedIn by the Numbers
U.S. Members – 122 Million
2 New Users Join per Second
Members in 200 Countries and Territories

3. 3
LinkedIn by the Numbers
Available in 24 Languages
432 Million Years of Professional Experience
Executives from Every Fortune 500 Company

4. 4
Number of LinkedIn Members from 1st quarter 2009 to 3rd quarter 2015
380 Million Members
Now 400 Million Members

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THE #1 PROFESSIONAL
SOCIAL NETWORK
LinkedIn is a registered trademark of the LinkedIn Corporation

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LinkedIn Do’s and Don’ts

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Picture and Headline Section
Don’t
Don’t
Always Have a Picture

8. 8
Be Aware of the Background
Black
White

9. 9
Wear Your Interview Outfit
Do
Don’t

10. 10
Use the Correct Size Picture

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Do Not Use the Default Job Title
120 Character Limit

12. 12
Use a Robust Job Title

13. 13
Use a Robust Job Title

14. 14
Always Have A Current Job Title
Don’t
Do

15. 15
Do
Do
Choose a Background Image

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Do
Do
Choose a Background Image

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Do
Don’t
Choose a Background Image

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Choose a Background Image
Choose from more than 200 free LinkedIn Backgrounds
www.LinkedInBackground.com

19. 19
Communication Settings
Found Under Privacy & Settings
Viewable by
all 400 Million
Members
Do

20. 20
Create a Custom URL
Do

21. 21
Create a Custom URL
Don’t
Don’t

22. 22
Create a Custom URL
Do
www.linkedin.com/in/deniscurtin/
Don't
www.linkedin.com/pub/mark-cuban/5b/75/6a
www.linkedin.com/pub/barbara-corcoran/74/718/7a7

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Summary Section
Career Summary From Your Resume
Portions of Your Elevator Speech
Tell Your Story

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Summary Section Don’t
No Summary

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Summary Section Don’t
One Sentence Summary

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Summary Section Do
One Paragraph Summary

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Summary Section Do
CALL TO
ACTION

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Create a Specialties Section
Good
Better

29. 29
Summary Section
Add Your Word .doc Resume
Using www.SlideShare.net

30. 30
Summary Section
Add Your Word .doc Resume
Using www.SlideShare.net
Edit Title

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Experience Section
Everything From Your Resume and More
Add Bullets Dropped From Your Resume
Incorporate Your Industry’s Keywords

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Experience Section
Further Amplify Your Achievements
Add Visual Media, Projects, Publications
Choose Your Company From The Dropdown
So Logo Is Visible Next To Company Name

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Experience Section
Omit Months
Use Action
Words
Don’t
Don’t

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Experience Section
Do

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Experience Section
Do
Blank
Lines

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Honors & Awards Section
Don’t

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Honors & Awards Section
Do

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Education Section
Select College from Dropdown Menu
Start with Highest Degree
If Recent include Graduation Year
Include More Details If You Like

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Education Section
Do

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Skills Section
List Your Key Skills First
Choose 50 Entries
Use Keywords from Specialties Section

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Skills Section
Recruiters are Using Skills Filters

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LinkedIn Groups
Join up to 100 Groups including:
727,520 Members
1,000,000 Members
Do
Do
Do
953,297 Members
768,669 Members
Try

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LinkedIn Profile Goals
Bring Profile Strength to All-Star Level
Have at Least 501 Connections (500+)
• Invite Super Connectors (5,000+ Connections)
• Invite Recruiters Who Are LIONs
LinkedIn Open Networkers

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LinkedIn Profile Goals
Invite Super Connectors (5,000+ Connections)
Denis Curtin suggested I connect with you.
Used By Permission of Phil Ferenzi
26,667
1st
Level
Connections

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LinkedIn Profile Goals
Solicit Recommendations (3 - 5)
Solicit Skills Endorsements (99+)
Error-Free Profile

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Drive Recruiters to Your Profile
Include Your Custom LinkedIn URL on Your
• Resume
• Handbill
• Emails
• Networking Business Card

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Drive Recruiters to Your Profile
Post Your Resume on
• CareerBuilder.com (Using 3 Different Titles)
• Monster.com
• Indeed.com
• Other Job Boards

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Let’s Connect!
https://www.linkedin.com/in/DenisCurtin

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Denis Curtin
WEBMASTER
www.JobSearchChicago.com
Denmarc@comcast.net
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved