The document discusses strategies for using LinkedIn for utility, marketing, and listening purposes. It outlines how LinkedIn can be used as an online rolodex to store and access contacts, as a collaboration tool through groups, and for recruiting and prospecting potential customers or clients. The document also discusses using LinkedIn to position yourself and your brand online, share expertise through your profile and groups, and keep tabs on colleagues' activities for business intelligence purposes.

1. Strategies for Using LinkedIn

2. Why use LinkedIn?
• Utility
• Marketing
• Listening
Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing

3. LinkedIn as a Utility
• Keep an updated ‘rolodex’
• Collaborate with a group
• Get expertise
• Recruit
• Prospect
Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing

4. Your online ‘rolodex’
• Never lose a contact
made
• Look up new
contacts and
connect ASAP
• Import your existing
contacts (yahoo,
google, etc.)
Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing

5. Collaboration
• Groups can be
open, closed, or a
hybrid
• Create a group to
streamline
communication
• Group
communication can
replace email
• Groups can be a
repository for
shared files, news,
etc.
Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing

6. Prospecting
• Industry
• Titles
• Keywords
Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing

7. Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing

8. LinkedIn for Brand You
• Be findable (and google-able)
• Position yourself
• Share expertise
• Join groups to publicize content to a target audience
Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing

9. • A LinkedIn profile
will rise to the top
of your google
search
• Your LinkedIn
profile is your online
business card,
resume, etc so fill it
out as if your most
important prospect
is viewing it
Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing

10. Your profile is your brand
• Fill it out completely
• Add a picture!
• Put capabilities in title
• Get recommendations
• Ad links
• Ad apps
Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing

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13. Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing

14. LinkedIn for Listening
• Keep tabs on colleagues - on your homepage
• Follow the news your colleagues are reading
Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing

15. Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing

16. What’s next?
• Tweets
• Facebook
• TweetDeck
• HootSuite
• more
Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing

17. For more information contact me at
ginger@zumgi.com or 818-564-6656
Or, visit www.zumgi.com