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Killer Content Creation
Plan • Create • Share
I Am A… Professional
Student
Content Marketing Since 1979
Social Media Since 2004
1st - 1000 Members on LinkedIn!
Author • Speaker • Podcaster
Relationship Marketer
Brian Basilico
B2b Interactive Marketing
www.B2b-IM.com
askbrian@b2b-im.com
1979
1990
Today
What We Will
Focus On
Today
Content Marketing Strategy!
Part 1
Content Creation Principles
Part 2
Content Distribution
$100 Gold Nugget
The BIG Promise
Take Notes • Turn Off EVERYTHING!
(Except Your Brain)
Who Is Ready?
The Problem
Posting Content Is Confusing?
Different
Platforms…
Different
Formats?
Picture Size?
Text Formatting?
Hashtags?
Right
Message…
Right
Audience?
Facebook?
(Consumers)
Twitter?
(News/Opinion)
LinkedIn?
(Business to Business)
Instagram?
(Fashion/Lifestyle)
Time
Management
Post To Multiple
Platforms?
Re-Purpose Content?
Scheduling?
Control The Conversation
What About
Social Media?
Social Media
The Marketing Trifecta
Website • Analytics • Content
Drives Them Where?
Control The Conversation
Google Analytics
Which Content? • What Platforms?
Content Creation
Right Message… Right Audience!
Plan - The Content
Plan
Create
Share
The Buying Process?
Oblivious
Pondering
Engaged
Need
Buying Process
HotCold Warm
SalesAwareness EducationMarketing
Process
Buyer
Mindset
Pondering Engaged NeedOblivious
Hot
Cold
Warm
Customers
Current
Past
Prospect
Vendors
Create - The Content
Plan
Create
Share
What’s
The Goal?
Customer
Attention!
Share - The Messages
Plan
Create
Share
Time Management
Multiple Platforms • Many Formats?
Biggest
Problem?
The Bacon Podcast
BaconPodcast.com
Social Posting Tool
Multi Platform - WYSIWYG
Features
WYSIWYG Posting
Platform Specific
Scheduling
Profile • Pages • Groups
Unlimited Places
Benefits
• Post Once - Re-Purpose
• Post To Multiple Platforms
• Schedule Your Posts
• Re Use - Month to Month
Benefits
• Workspaces
• Manage Your Own
• Sell Your Services
• $100 Per Month Per Client?
(Just for POSTING)
• Time Is Money
• Save HOURS per Month
• More BILLABLE Time!
• Money For Time!
• Paid To Post - Clients
• 1 Hour - 30 Posts Per Mo.
• $100 Per Client
The BIG WHY
$100
Live Demo
• Time Is Money
• Save HOURS per Month
• More BILLABLE Time!
• Money For Time!
• Paid To Post - Clients
• 1 Hour - 30 Posts Per Mo.
• $100 Per Client
The BIG WHY
$100
Can You See?
Learn & Set-Up Yourself?
Fast Track To
Success
I Have…
Made The Mistakes
Worked With The Owner
Learned The Secrets…
Show You Why… Teach You How!
Video Training Course
• 1) Overview & Set-Up
• 2) Adding Content
• 3) Scheduling
• 4) Managing Workspaces
• 5) BONUS - Strategies
$197 Special
Video Training Course
• $500 Value - ($250 Per Hour)
• 5 Videos and Worksheets
• Lifetime Access
BaconCoach.com/planable
WEBINAR SPECIAL
Video Training Course
• $500 Value - ($250 Per Hour)
• 5 Videos and Worksheets
• Lifetime Access
$197 Special
BaconCoach.com/planable
Productivity Bundle
FAST ACTION BONUS - $197 Value
25 Checklists & Worksheets
FAST ACTION BONUS - $197 Value
$197 Special
Video Training Course
• $1000 Value - Training &
BONUS
• 5 Videos and Worksheets
• Lifetime Access
BaconCoach.com/planable
askBrian@B2b-IM.com
Questions
& Answers
BaconCoach.com/planable

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