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2. Course Objective
To understand how to use LinkedIn to find
investors that are appropriate for your
business.

3. Key Learning Outcomes
● Build a robust LinkedIn profile
● Know how to find investors
● Understand how to use LinkedIn groups
● Use LinkedIn as a thought leadership
megaphone

4. LinkedIn is:
● A great way to find investors and influencers
● A way to find commonality
● A way to keep track of people after they
change jobs
● A forum to demonstrate that you are a
thought leader in your industry
Why LinkedIn is Important

5. Unprecedented Access to People
● Investment bankers and third party finders
were able to charge a premium because of
their rolodex. The value of that premium has
decreased because you can find the same
people they know.
● Real investors want to be found
● It is not just investors it is also influencers
● Don't waste time with the wrong people

6. ● 67% of LinkedIn users are between the age
of 35 and 54 years old
● 39% of users have senior titles
● 40% of users reside in the US
● 10% of users are business owners
● The finance industry has the second highest
concentration of users
● Entrepreneurs have the highest
concentration of individual users
Why Use LinkedIn?

7. Building a Robust LinkedIN Profile
● Quality Picture
● Use headline to show industry Passion
● Customize your name
● Description about
yourself/passions/capabilities.
● Arrange sections to best position yourself
● Make sure to include skills
● Customize your "canned" LinkedIn requests

8. Upgrade to LinkedIn Premium?
When:
● If you are fund raising
● If you are active in business development
● If influencers can help grow your business
Why:
● Great way to see who is viewing your profile
● Keep notes on people

9. Who to connect with?
Establish a parameter that works for you:
1. LinkIn with Anyone
2. LinkIn with only people you have met
3. LinkIn with only people you really "know"
factors
● You can send someone an InMail
without being LinkedIn with them...
● There is a certain social standing with
500+ connections...

10. Integrate LinkedIn to Workflow
● Spend 15 minutes every day
● Send personal message for invitations
● Share your content, thought leadership and
what you find interesting
● Interesting learning opportunity

11. ● Hacking Existing Connections
● Searching
○ By title
○ By location
○ By company/industry
● Building a list of investors and influencers
○ Use a CRM
○ If you aren't already using a CRM use a CRM!
Finding Investors

12. Eliminating Investors
Don't waste your time educating people who
don't understand your industry

13. Opening Conversations
● Do NOT ask for MONEY!!!!
● Find Commonality
● Ask for small increments of time
○ Share thoughts on industry
○ Ask for validation of an idea/opportunity

14. Action Plan
● Establish robust Profile
○ Complete profile
○ Speak to personal passions
○ Brand "You"
● Integrate LinkedIn into Workflow
○ LinkIn with people after meetings
○ Interact with the people via the platform
● Publish Thought Leadership
○ Link to published articles
○ Link to videos
○ These will break down barriers with cold
connections