This document provides information on optimizing a LinkedIn profile and using LinkedIn effectively. It discusses topics like completing profile sections with relevant details, using a professional photo, customizing the URL, writing an impactful personal summary and job description. It also offers tips for participating in discussions, getting recommendations, and using LinkedIn tools and plugins to enhance networking. The overall goal is to help users leverage LinkedIn to develop business connections and opportunities.

1. For Business & Branding
AN UPRIVER SOLUTION!

2. LINKEDIN IS NOT
JUST A RESUME

3. IT’ A TWO MINUTE
S
AUTOBIOGRAPHY

4. IT’ A ROLODEX THAT IS
S
ALWAYS UP-TO-DATE

5. IT’ YOUR INBOX.
S

8. LINKEDIN IS PEOPLE

9. HOW THIS WORKS

10. STEP ONE:
COMMUNICATIONS
ASSESSMENT

11. STEP TWO:
STAFF PROFILE
REVIEW

12. STEP THREE:
WE TRAIN

13. STEP FOUR:
ONE ON ONE
INSTRUCTION

14. STEP FIVE:
RESULTS

15. THINGS THAT WILL HAPPEN:
 NEW CUSTOMERS
 UNIFIED COMPANY BRANDING
 IMPROVED COMMUNICATION SKILLS
 MORE 1st DEGREE CONNECTIONS
 SMOOTHER RECRUITING
 STRONGER LEGACY
(* PIZZA PARTY OPTIONAL)

16. CHAPTER
ONE:
PREFERENCES

17. Which preference controls
"automatic” status
updates?
Account & Settings > Privacy &
Settings
 Turn on/off your activity broadcasts

18. Which preference controls
updates you see from
others?
Account & Settings > Account >
 Customize the updates you see on your
home page

19. CHAPTER TWO:
PROFILE PHOTO

20. WHAT IS THE IDEAL
PHOTO SIZE?
500px X 500px

21. SHOULD THE PHOTO BE
CANDID OR POSED?
POSED... usually.

24. CHAPTER FOUR:
CUSTOM URL
HTTP://LINKEDIN.COM/
IN/I-AM-RAD

25. IN WHAT WAYS CAN A
CUSTOM URL BE USEFUL?
CAN BE USED ON
BUSINESS CARDS,
EMAIL SIGS & PROMO
MATERIALS
ALSO... S.E.O.

26. CHAPTER FIVE
PERSONAL SUMMARY
AKA: YOUR STORY

27. WHAT QUESTIONS ARE
YOU ANSWERING WITH
YOUR PERSONAL STORY?
WHY DO YOU DO WHAT
YOU DO?
WHAT BRINGS YOU
HERE?

28. CHAPTER SIX:
COMPANY
DESCRIPTION

29. WHY DOES A COMPANY
DESCRIPTION MATTER?
IT GIVES CONTEXT TO
THE WORK WE DO

30. WHY CONNECT WITH THE
COMPANY PAGE??
VISIBILITY
SEARCHABILITY
CLARITY

31. CHAPTER SEVEN:
JOB DESCRIPTION

32. THREE THINGS TO CONSIDER
WHEN WRITING YOUR JOB
DESCRIPTION:
1. HOW YOU DO WHAT YOU DO
2. WHY YOU DO WHAT YOU DO
3. FOR WHOM YOU DO WHAT
YOU DO

33. THE MAGIC JOB
DESCRIPTION FORMULA:
I ___ BY ___ .

34. CHAPTER EIGHT:
EDUCATION

35. THREE THINGS YOU CAN ADD
TO THE EDU-SECTION:
1. CLUBS, ACTIVITIES, EVENTS
2. RELEVANT COURSES
3. DESCRIPTION OF THE SCHOOL

36. CHAPTER NINE:
ORGANIZATIONS

37. NAME TWO THINGS YOU
SHOULD INCLUDE FOR ORGS
YOU’ INVOLVED WITH
RE
1. WHAT THE ORG DOES
2. WHAT YOU DO FOR THE ORG

38. CHAPTER TEN:
CONNECTIONS

39. THREE THINGS
CONNECTIONS ARE
GREAT FOR:
1. SOCIAL CONTEXT
2. PERSONAL REFERENCES
3. LESS DEPENDENCE ON PAID
MEMBERSHIPS

40. CHAPTER ELEVEN:
SKILLS

41. HOW MANY
SKILLS
SHOULD YOU
LIST ON YOUR
PROFILE?
TEN

42. NAME
SOMETHING
THAT SHOULD
NOT BE LISTED
AS A SKILL?
SPECIFIC
SOFTWARE

43. CHAPTER TWELVE:
INTERESTS

44. WHAT MAKES
‘INTERESTS’
INTERESTING?
THEY MAKE
US HUMAN

45. SHOULD INTERESTS
BE LISTED AS A
SENTENCE OR
KEYWORD?
KEYWORD

46. CHAPTER THIRTEEN:
RECOMMENDATIONS

47. WHAT IS THE
RECOMMENDATIONS
MAGIC PHRASE?
“... AND I WOULD
BE GLAD TO
RETURN THE
FAVOR.”

48. CHAPTER FOURTEEN:
STATUS UPDATES

49. TWO THINGS LINKEDIN
STATUS UPDATES
FACILITATE:
THOUGHT LEADERSHIP
TOP-OF-MIND AWARENESS

50. ONE THING THAT SHOULD
NEVER BE POSTED ON
LINKEDIN:
BREAKFAST
PICS

51. CHAPTER
FIFTEEN:
POWER
APPS

52. APP THAT LETS
YOU TAKE
PHOTOS OF
BUSINESS
CARDS:
CARD
MUNCH

53. LINKEDIN
PLUGIN FOR
GMAIL:
RAPPORTIVE

54. LINKEDIN
PLUGIN FOR
OUTLOOK:
LINKEDIN
FOR
OUTLOOK

55. WE GUIDE
UPRIVERSOLUTIONS.COM