This document contains notes from a presentation on using LinkedIn effectively. It discusses introducing LinkedIn benefits, focusing on brand awareness, and viewing/editing profile information. The presentation encourages regularly using LinkedIn to increase connections, exposure, and business opportunities. Sections provide tips on purpose/strategy, building brand recognition through profiles, editing profiles, and expanding networks.
Social Jack Session Two - Forward Progress - Dean Delisle - 02-19Social Jack
This document discusses using LinkedIn for business development. It provides an agenda for a webinar on the topic, including an introduction by Dean DeLisle on his experience training people in social networking skills. The webinar will cover using LinkedIn to define goals and networks, identify target customers and connections, and develop a plan to connect and ask for referrals using LinkedIn. The plan involves committing time each day, completing key exercises like outlining networks and keywords, and following a "2 Old 2 New" model to start generating referrals.
Carol Smith is presenting at the MarketingCamp San Francisco conference on using LinkedIn to generate revenue. She will discuss completing a powerful LinkedIn profile, networking strategies, leveraging technology, and the 9 deadly sins to avoid on LinkedIn. Her presentation aims to help attendees maximize their LinkedIn profile and network to attract more clients and leads.
The document discusses how social media and emerging technologies can be used to facilitate communication during business continuity and recovery efforts from emergencies. It provides examples of how organizations have used tools like Twitter, Facebook, and YouTube to engage with employees and customers during crises. The document also outlines specific social media strategies organizations can implement, such as creating social media policies and using tools for collaboration, to better prepare and respond to emergencies.
This document lists 5 popular video games from the late 2000s/early 2010s including Call of Duty: Modern Warfare 2, Borderlands, God of War 3, Colin McRae Dirt 2, and Assassin's Creed 2. It provides a brief listing of some critically and commercially successful titles from that era without further details about each game.
The goal of this presentation is to increase your knowledge about social media and create a sense of awareness about social networking trends including cyber-dangers: sexting, bullying, stalking. Share social networking and media best practices and ultimately, start a conversation about a values-based approach to social networking.
Cyberliteracy involves knowing how to find reliable information online and adapting to technological changes. It means actively participating in online discussions rather than just using technology. Social media allows information sharing but also enables cyberbullying through tools like Facebook, Twitter, and YouTube. Studies show many teens experience cyberbullying like having private information exposed without permission. Cyberbullying has led to suicide in some cases. Schools aim to educate students and parents about cyberliteracy, online safety, privacy, and cyberbullying to help prevent issues.
Referrals are the #1 Source of Hires.
Referrals Get Hired is an online BRAND building strategy used by executives, entry-level, and all types of job seekers to get the job they want.
In this presentation, you will learn:
- How to provoke confidence and credibility while showcasing yourself as a professional
- How to position you as a thought-leader in your industry for massive career growth
- How to position you and your brand above your competition
- How to align your business goals and target audience so you can reach your true potential
Social Jack Session Two - Forward Progress - Dean Delisle - 02-19Social Jack
This document discusses using LinkedIn for business development. It provides an agenda for a webinar on the topic, including an introduction by Dean DeLisle on his experience training people in social networking skills. The webinar will cover using LinkedIn to define goals and networks, identify target customers and connections, and develop a plan to connect and ask for referrals using LinkedIn. The plan involves committing time each day, completing key exercises like outlining networks and keywords, and following a "2 Old 2 New" model to start generating referrals.
Carol Smith is presenting at the MarketingCamp San Francisco conference on using LinkedIn to generate revenue. She will discuss completing a powerful LinkedIn profile, networking strategies, leveraging technology, and the 9 deadly sins to avoid on LinkedIn. Her presentation aims to help attendees maximize their LinkedIn profile and network to attract more clients and leads.
The document discusses how social media and emerging technologies can be used to facilitate communication during business continuity and recovery efforts from emergencies. It provides examples of how organizations have used tools like Twitter, Facebook, and YouTube to engage with employees and customers during crises. The document also outlines specific social media strategies organizations can implement, such as creating social media policies and using tools for collaboration, to better prepare and respond to emergencies.
This document lists 5 popular video games from the late 2000s/early 2010s including Call of Duty: Modern Warfare 2, Borderlands, God of War 3, Colin McRae Dirt 2, and Assassin's Creed 2. It provides a brief listing of some critically and commercially successful titles from that era without further details about each game.
The goal of this presentation is to increase your knowledge about social media and create a sense of awareness about social networking trends including cyber-dangers: sexting, bullying, stalking. Share social networking and media best practices and ultimately, start a conversation about a values-based approach to social networking.
Cyberliteracy involves knowing how to find reliable information online and adapting to technological changes. It means actively participating in online discussions rather than just using technology. Social media allows information sharing but also enables cyberbullying through tools like Facebook, Twitter, and YouTube. Studies show many teens experience cyberbullying like having private information exposed without permission. Cyberbullying has led to suicide in some cases. Schools aim to educate students and parents about cyberliteracy, online safety, privacy, and cyberbullying to help prevent issues.
Referrals are the #1 Source of Hires.
Referrals Get Hired is an online BRAND building strategy used by executives, entry-level, and all types of job seekers to get the job they want.
In this presentation, you will learn:
- How to provoke confidence and credibility while showcasing yourself as a professional
- How to position you as a thought-leader in your industry for massive career growth
- How to position you and your brand above your competition
- How to align your business goals and target audience so you can reach your true potential
Social Jack LinkedIn Quick Tip Profile GuideSocial Jack
The document provides a quick reference guide for optimizing a LinkedIn profile to attract prospects and referrals. It lists the most important fields to focus on, including using a professional photo, compelling headline, personalized summary, relevant skills, detailed work history highlighting achievements, education history, current projects, group memberships, and attaching additional media. Filling out these fields completely and keeping the profile regularly updated will help users "get found first" and develop their professional brand and network on LinkedIn.
How to build a strong brand on LinkedInRuth Kusemiju
Everyone needs a personal Brand! More than a resume or Bio
A Complete LinkedIn Profile Brand to
1) Optimize Your career change opportunity
2) Build a Network that Will Power Your Future
3) Build your personal web site to communicate your expertise
4) Get you job offers even when you’re not looking
5) Provide a positive first impression for people searching your name
6) Open up doors and opportunities you didn’t even know were there
7) Help build a network to take you where you want to go
Mastering LinkedIn: Professional identity, insights, everywhereBarrie Byron
LinkedIn is a professional social network with over 229 million members that connects professionals to make them more productive and successful. It focuses exclusively on professional identities and insights and allows members to connect, find opportunities, and promote themselves everywhere. The document provides tips for using LinkedIn to build a professional identity and network, enhance one's profile, search for opportunities, and engage with other professionals.
Linkedin - Insider's Guide To Linkedin - Part INate Stockard
The document discusses how to effectively use LinkedIn for business purposes. It provides tips for optimizing a LinkedIn profile by including relevant keywords and customizing sections like experience, education and recommendations. It also recommends engaging with groups related to one's industry or interests, answering questions on Q&A, and using status updates and ads to promote a business. The overall goal is to use LinkedIn for networking, finding jobs, promoting a company and integrating social media into a marketing strategy.
Your LinkedIn profile is a primary resource that clearly communicates your assets and manages how others perceive you. Learn to design a strategy to get noticed, find where people are, connect to the right people, and publish your content. LinkedIn continues to evolve and change, ensure that your profile remains relevant and effective.
Your LinkedIn profile can increase your visibility; improve your searchability and connectability. This presentation includes tips to achieve the following results:
• Become an active participant
• Keep track of your network
• Implement the best-kept secret for your profile
• Improve your digital footprint
• Increase the relevancy of your job search
• Research companies
• Find and follow thought leaders
• Find and apply to jobs
You can use LinkedIn as a dynamic social media tool, even if you don't feel like it. LinkedIn can help you build and maintain relationships with people that matter to you.
Linked in three easy steps to start your linkedin referral machine - forwar...Social Jack
The document outlines a training presentation on using LinkedIn effectively for business development. It recommends completing your profile with clear and relevant information, adding targeted connections and having meaningful conversations to build trust. It also suggests posting valuable content regularly to engage your audience and promote your expertise. Following these three steps of profile setup, connection, and content marketing can help grow your referral network on LinkedIn.
This document provides tips for building an effective LinkedIn profile in 3 sentences or less:
Optimize your profile with a photo, personalized tagline, and concise elevator pitch to capture attention. Highlight relevant skills, qualifications, and keywords that recruiters search for. Make your profile public and build your professional network by connecting with colleagues, alumni, and joining relevant industry groups.
Leverage all of LinkedIn's new tools to increase your profile’s rank in search results for a job search, social selling, B2B lead generation or social media marketing. Learn more at https://klaxos.com
Updating your profile on LinkedIn - the 3 basic stepsMelanie Ferreira
How to optimise your LinkedIn profile in 3 easy steps. Start with the basics, to ensure that your personal brand is optmised, build brand visibility and credibility by having an outstanding profile.
The document provides tips on using LinkedIn to build a personal brand and professional portfolio. It discusses creating an identity on LinkedIn by completing your profile with a photo, headline, summary, experience and education. The document also recommends connecting with professionals in your network and using LinkedIn as a platform to develop knowledge in your field. Tips are given for using LinkedIn to positively market your personal brand and digital reputation.
This document outlines Justyn Medrano's personal brand exploration and plan. It begins by providing background on Medrano and how their experiences growing up in Hawaii shaped them. The document then discusses Medrano's potential career paths and target audiences. It establishes short, mid, and long term goals and analyzes Medrano's skills. The document also outlines strategies for networking, marketing, and professional development to help achieve Medrano's goals of building a successful brand and providing for their family.
With an increasing number of people joining Linkedin, it is becoming an important tool in managing and developing your online credibility. Most people understand the basics to setting up the profile, but beyond that they do not understand the potential of how they can use this online networking to:
- Increase traffic to their website
- Become an online expert within your niche
- Build trust with existing & potential customers
- Build rapport with your existing network
Profit from your profile with profile 2 0 - April 2013LinkedIn
The document provides tips for using LinkedIn to generate new business leads. It recommends optimizing your profile by including a professional photo, compelling headline, customized website links, and story in your summary. It also suggests updating your positions, education, skills, and asking for recommendations to showcase your expertise. The document notes you can see who has viewed your profile and get expanded views with LinkedIn Sales Navigator. Resources on social selling include the LinkedIn Selling site and Sales Navigator training site.
The document provides tips and guidance for using the professional networking platform LinkedIn effectively. It outlines the key benefits of LinkedIn for professionals, including developing a professional identity, expanding one's network, interacting with other professionals, obtaining business intelligence and industry news, and staying up-to-date on trends. It also offers best practices for creating an optimized profile, building connections, leveraging one's network, and measuring return on investment from LinkedIn activities.
LinkedIn is the world’s largest professional network with over 35+ million members and growing rapidly.
LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted contacts.
LinkedIn can help you grow your network and your business!
This presentation covers: Why You Should Be On LinkedIn, LinkedIn Profile Dos and Don’ts, How to establish genuine, meaningful, and profitable connections using LinkedIn, How to use LinkedIn to establish credibility and authority, How to maximize your presence on LinkedIn, Ethical considerations to take into account for LinkedIn
How to design a powerful Linkedin Profile and leverage Linkedin to advanced y...Donna Gilliland
This presentation was on how to design and a powerful LinkedIn profile and leverage LinkedIn to advanced your career was delivered to the IAAP AL-MS division conference on June 13, 2015.
Learn how to create a LinkedIn profile that can be found in LinkedIn searches. Create a powerful LinkedIn summary statement. How to strategically use LinkedIn groups. Build authority in your area of expertise using LinkedIn Publisher.
Raghav Krishnan provides tips for building a strong personal brand on LinkedIn, including choosing a professional profile photo, writing an engaging headline beyond just the job title, showcasing work through visual media, highlighting top accomplishments, using relevant keywords, and customizing the profile URL. He recommends regularly updating one's status with interesting career tidbits, sharing content from thought leaders, and asking for recommendations to validate one's skills and experience on the platform. The overall message is that an active, optimized LinkedIn profile can help users effectively brand themselves and connect with new opportunities.
Social Jack LinkedIn Quick Tip Profile GuideSocial Jack
The document provides a quick reference guide for optimizing a LinkedIn profile to attract prospects and referrals. It lists the most important fields to focus on, including using a professional photo, compelling headline, personalized summary, relevant skills, detailed work history highlighting achievements, education history, current projects, group memberships, and attaching additional media. Filling out these fields completely and keeping the profile regularly updated will help users "get found first" and develop their professional brand and network on LinkedIn.
How to build a strong brand on LinkedInRuth Kusemiju
Everyone needs a personal Brand! More than a resume or Bio
A Complete LinkedIn Profile Brand to
1) Optimize Your career change opportunity
2) Build a Network that Will Power Your Future
3) Build your personal web site to communicate your expertise
4) Get you job offers even when you’re not looking
5) Provide a positive first impression for people searching your name
6) Open up doors and opportunities you didn’t even know were there
7) Help build a network to take you where you want to go
Mastering LinkedIn: Professional identity, insights, everywhereBarrie Byron
LinkedIn is a professional social network with over 229 million members that connects professionals to make them more productive and successful. It focuses exclusively on professional identities and insights and allows members to connect, find opportunities, and promote themselves everywhere. The document provides tips for using LinkedIn to build a professional identity and network, enhance one's profile, search for opportunities, and engage with other professionals.
Linkedin - Insider's Guide To Linkedin - Part INate Stockard
The document discusses how to effectively use LinkedIn for business purposes. It provides tips for optimizing a LinkedIn profile by including relevant keywords and customizing sections like experience, education and recommendations. It also recommends engaging with groups related to one's industry or interests, answering questions on Q&A, and using status updates and ads to promote a business. The overall goal is to use LinkedIn for networking, finding jobs, promoting a company and integrating social media into a marketing strategy.
Your LinkedIn profile is a primary resource that clearly communicates your assets and manages how others perceive you. Learn to design a strategy to get noticed, find where people are, connect to the right people, and publish your content. LinkedIn continues to evolve and change, ensure that your profile remains relevant and effective.
Your LinkedIn profile can increase your visibility; improve your searchability and connectability. This presentation includes tips to achieve the following results:
• Become an active participant
• Keep track of your network
• Implement the best-kept secret for your profile
• Improve your digital footprint
• Increase the relevancy of your job search
• Research companies
• Find and follow thought leaders
• Find and apply to jobs
You can use LinkedIn as a dynamic social media tool, even if you don't feel like it. LinkedIn can help you build and maintain relationships with people that matter to you.
Linked in three easy steps to start your linkedin referral machine - forwar...Social Jack
The document outlines a training presentation on using LinkedIn effectively for business development. It recommends completing your profile with clear and relevant information, adding targeted connections and having meaningful conversations to build trust. It also suggests posting valuable content regularly to engage your audience and promote your expertise. Following these three steps of profile setup, connection, and content marketing can help grow your referral network on LinkedIn.
This document provides tips for building an effective LinkedIn profile in 3 sentences or less:
Optimize your profile with a photo, personalized tagline, and concise elevator pitch to capture attention. Highlight relevant skills, qualifications, and keywords that recruiters search for. Make your profile public and build your professional network by connecting with colleagues, alumni, and joining relevant industry groups.
Leverage all of LinkedIn's new tools to increase your profile’s rank in search results for a job search, social selling, B2B lead generation or social media marketing. Learn more at https://klaxos.com
Updating your profile on LinkedIn - the 3 basic stepsMelanie Ferreira
How to optimise your LinkedIn profile in 3 easy steps. Start with the basics, to ensure that your personal brand is optmised, build brand visibility and credibility by having an outstanding profile.
The document provides tips on using LinkedIn to build a personal brand and professional portfolio. It discusses creating an identity on LinkedIn by completing your profile with a photo, headline, summary, experience and education. The document also recommends connecting with professionals in your network and using LinkedIn as a platform to develop knowledge in your field. Tips are given for using LinkedIn to positively market your personal brand and digital reputation.
This document outlines Justyn Medrano's personal brand exploration and plan. It begins by providing background on Medrano and how their experiences growing up in Hawaii shaped them. The document then discusses Medrano's potential career paths and target audiences. It establishes short, mid, and long term goals and analyzes Medrano's skills. The document also outlines strategies for networking, marketing, and professional development to help achieve Medrano's goals of building a successful brand and providing for their family.
With an increasing number of people joining Linkedin, it is becoming an important tool in managing and developing your online credibility. Most people understand the basics to setting up the profile, but beyond that they do not understand the potential of how they can use this online networking to:
- Increase traffic to their website
- Become an online expert within your niche
- Build trust with existing & potential customers
- Build rapport with your existing network
Profit from your profile with profile 2 0 - April 2013LinkedIn
The document provides tips for using LinkedIn to generate new business leads. It recommends optimizing your profile by including a professional photo, compelling headline, customized website links, and story in your summary. It also suggests updating your positions, education, skills, and asking for recommendations to showcase your expertise. The document notes you can see who has viewed your profile and get expanded views with LinkedIn Sales Navigator. Resources on social selling include the LinkedIn Selling site and Sales Navigator training site.
The document provides tips and guidance for using the professional networking platform LinkedIn effectively. It outlines the key benefits of LinkedIn for professionals, including developing a professional identity, expanding one's network, interacting with other professionals, obtaining business intelligence and industry news, and staying up-to-date on trends. It also offers best practices for creating an optimized profile, building connections, leveraging one's network, and measuring return on investment from LinkedIn activities.
LinkedIn is the world’s largest professional network with over 35+ million members and growing rapidly.
LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted contacts.
LinkedIn can help you grow your network and your business!
This presentation covers: Why You Should Be On LinkedIn, LinkedIn Profile Dos and Don’ts, How to establish genuine, meaningful, and profitable connections using LinkedIn, How to use LinkedIn to establish credibility and authority, How to maximize your presence on LinkedIn, Ethical considerations to take into account for LinkedIn
How to design a powerful Linkedin Profile and leverage Linkedin to advanced y...Donna Gilliland
This presentation was on how to design and a powerful LinkedIn profile and leverage LinkedIn to advanced your career was delivered to the IAAP AL-MS division conference on June 13, 2015.
Learn how to create a LinkedIn profile that can be found in LinkedIn searches. Create a powerful LinkedIn summary statement. How to strategically use LinkedIn groups. Build authority in your area of expertise using LinkedIn Publisher.
Raghav Krishnan provides tips for building a strong personal brand on LinkedIn, including choosing a professional profile photo, writing an engaging headline beyond just the job title, showcasing work through visual media, highlighting top accomplishments, using relevant keywords, and customizing the profile URL. He recommends regularly updating one's status with interesting career tidbits, sharing content from thought leaders, and asking for recommendations to validate one's skills and experience on the platform. The overall message is that an active, optimized LinkedIn profile can help users effectively brand themselves and connect with new opportunities.
1. Doreen Nicastro, MPH
Social Media Strategist
doreen@nicastroconsultants.com
www.nicastroconsultants.com
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
2. What is your name and profession?
What brings you here today?
What about SM SN keeps you up @ night?
What would you like to leave with?
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
3. Introduce the benefits of using LinkedIn
Discuss the value of brand awareness
View and edit basic profile information
Show the next generation business card
Encourage you to use LinkedIn more regularly
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
4. Chapter One: Purpose and Strategy
Chapter Two: Brand Recognition
Chapter Three: Login-Home-Profile
Chapter Four: Profile Summary Information
Chapter Five: Edit Profile Information
Chapter Six: Connections -Networks
Chapter Seven: Advance Searching
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
5. Purpose and Strategy
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
6. It is the world’s largest professional network
with well over 135m+ professionals around the
world as of November 3, 2011
Leverages geography -increases primary
contacts
Generates exposure for yourself, your
expertise, business and drives brand loyalty
Develops relationships to grow your business
and professional development
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
7. Drives brand awareness and traffic to your
website
Builds new business partners
Brings in new leads and opportunities
Connects with former, current and prospective
colleagues, business partners
Reaches companies regarding business
opportunities
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
8. Generate awareness and brand
Define your core professional values
Create ten value proposition statements
Determine rational for social media profile
Identify appropriate social networking sites
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
9. Define your core values/message/ include personal
interests
Differentiate yourself-offer-what your audience
needs-(focus/differentiator/tag line)
Consistently drive and expand presence across social
networking sites including blogging
◦ Educate
◦ Engage
◦ Entertain
Maintain and update them regularly
Nurture current relationships-develop new ones
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
10. What is your passion?
What are your core values?
What drives you professionally?
Key words which describes offerings SEO
Talk about your core strengths
Address the following in your profile
summary
◦ Who am I?
◦ What do I have to offer?
◦ How can I prove it with recommendations?
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
11. Create a strong professional profile using that defines
your value and importance
Look for people and companies that share your
professional values and interests
Join groups, engage in conversation
Trigger discussions
Ask and answer questions
Talk in terms of solution PAR statements: Problem Action
Results
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
12. Brand Recognition
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
13. Professional Headline
Your headline -a way to sum up your
professional experience virtual
“bumper sticker”*
Snap Shot
Your next-generation business card. It is your
professional overview with your name,
location, current title, past positions,
education, recommendations and links
*Jason Alba Jibber Jabber.com
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
14. Photo
◦ Make it a professional head shot with no
other people in the picture. The photo
should identify you quickly
Summary/Specialties
◦ This is the section to write about your
professional experience and skills; it is also
where search engines search key words
(SEO). Take the time to identify your ten key
words that describe your best strengths and
skills
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
24. Edit Profile Information
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
25. First Name
Last Name
Former Maiden Name
Display Name
Country
Zip Code
Headline
Industry
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
26. Education
◦ Displayed in chronological order add degrees, honors
and activities
Additional Information
◦ List strengths, values and interests (best practice)
◦ List organizations or add an organization badge
◦ Add professional honors and awards
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
27. Recommendations
◦ Illustrates credibility
◦ 360 reviews
◦ Shows people enjoying working with you
Contact Settings
◦ LinkedIn cares about privacy
◦ Make sure to choose type of inquires you will
accept
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
28. Connections by
◦ Professional expertise
◦ Geography
◦ Industry
Questions
◦ Industry expert
Groups
◦ Research industry and interests
◦ Start one
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
29. Applications
◦ Link blog
◦ Share presentations
◦ Show current reading list
Vanity URLS
◦ Showcase business websites
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
30. Edit Profile Information
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
35. View Profile
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
36. Connections-Networks
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
37. My Connections
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
38. Add Connections
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
39. Add Colleagues
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
40. Import Connections
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
41. Remove Connections
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
42. My Network Statistics
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
43. Add Classmates
Review schools attended Find former classmates
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
44. People You Know
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
45. Advanced Search
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
46. Advanced Search
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
47. Search for Job
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
48. Narrow Job Search
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
49. Reach out to Connections
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
50. We discussed Purpose and Strategy
Importance of Brand Recognition
How to find Login-Home-Profile
Elements to Profile Basic Information
Ways to Edit Basic Information
How to Make Connections
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
51. Feed Back
Like Facebook Business Page
http://www.facebook.com/NicastroConsultants
Sign up to my newsletter @
www.nicastroconsultants.com
Link with me on
http://www.linkedin.com/in/doreennicastro
Ask questions and send comments to
doreen@nicastroconsultants.com
Nicastro Consultants-Aligning People with Technology
doreen@nicastroconsultants.com
Editor's Notes
Welcome to LinkedIn Getting Started Video Book. My name is Doreen Nicastro, CEO of Nicastro Consultants, Social Media strategist and licensee of Networlding products. We provide technology facilitation, social media training, boot camps and webinars; we bridge the digital, generation and social media helping organizations and individuals learn to leverage social media tools increasing brand awareness. LinkedIn Getting Started will help you with your social media strategy, professional profile and how to build your network.
In the Video Boot Camp 100 “What is Social Media?”-explains how the Internet evolved into Social Media and why it is transforming the way we communicate, work and live. The purpose of our social media video boot camp series is to empower you to feel confident about using 2.0 Web tools and sites.The LinkedIn Video Boot Camp will explain why a professional and business profile is essential to increase opportunities. Social Media is about engagement and conversation. The goal of this Video-boot camp is to engage you in this powerful word of mouth phenomenon.
This V-Book is divided into six chapters that give you information on how to start you social media profile on LinkedIn
What is your purpose for professional social media profile? Have you define your purpose and strategy? Let us review
If you are looking to for new business opportunities, increase your professional network, seeking a new position, you need a social media profile presence. Consistent profiles are one of the most powerful ways to connect to professional peers on networking site on the Internet. Nicastro Consultants works with organizations and individuals to build powerful strategies, policies and strong social media profiles to gain the most from social networking .
The benefits of LinkedIn are many. It allows you to brand and control what is said about you. It gives potential business or employment searches opportunity to see who you are and why they want to do business or hire you.
What is the primary purpose for a social networking profile? Is it for employment, brand recognition, awareness, exposure. If you own a company, are you an employee, or you are looking for employment, a LinkedIn presence is esential. This Video book will help you to with your social networking approach and get started with LinkedIn.
What is your primary reason for establishing a social media presence? What do you want people to know about you? Your expertise? People need to know you and like you before they will hire or purchase goods and services from you.
Our suggestion is that you take the time to define your value proposition before you establish a social media presence. Ask people that work with you and for you to describe your professional values. Learn as much as you can so that you can write and present a genuine professional profile on LinkedIn. In addition, when you know what you want professionally and take the time to research companies that share your values, you increase your chances of working with people who share similar values and interests.
Once you have defined the elements of a strong SM presence, determine a strategy that will make you stand-out when you begin to interact and connect with other professionals on LinkedIn. Take the time to engage in conversation, trigger a discussion, answer or ask questions. Decide how much time you will take each week you will devote to your professional profile.
Have you thought about yourself as a brand? Do you know what is being said about you or your employer? Brand recognition is the foundation of who you are and what you stand for. Social media is a double edge sword, what you say, how you stays on social media forever
LinkedIn provides an infrastructure for social media branding giving You control of your message and your target audience and connections. You are creating what Jason Alba from Jibber Jabber.com calls the next generation business card
A professional photo is critical to your overall profile, make sure it’s a nice head shots without other people or your pets. The summary section is where Search Engines search to find key words that describe who you are, what you have to offer and a section, recommendations, that can prove it.
Having a professional profile on LinkedIn lifts you in the Internet search engine results. As you can see by this Google Search example, my LinkedIn profile is in the top results displayed.
When you click the Google result link, it takes you to what Jason Alba refers to as your Next Generation Business Card. More and more people are pick up green habits, opting out of traditional paper business cards for this version.
The elements in your professional headline are from your LinkedIn Basic Profile information
This slide will scan my entire professional profile. The summary and specialties are the one of the most important elements of your professional profile. These are the areas of your profile that Search Engines look for to optimize being found, make sure you focus on your ten professional values and write about them in your summary.
Now let’s focus on how you login to Linkedin, where you land, the home page and the elements of a LinkedIn professional profile.
I will share with you my profile while I demonstrate the features of LinkedIn before I show you how to set up your own LinkedIn account in my next LinkedIn V-Book. This is the Login Page.
If you do not have an account on LinkedIn, this is the page to set up a LinkedIn account.
You log in to your LI home page. On the top is the navigation bar at the very top it shows you the type of account you have. LIN tool bar organizes by home, your profile, contacts, groups, jobs, inbox and More…other advanced applications we will explain on our next v-book In the middle, it displays your unread messages and invitations. It shows your recent activities and based on your profile and zip code, it presents people you may want to connect with.
We are now looking at a portion of my Professional Profile, in the next chapter we will learn how to edit your professional profile.
So what is your basic profile information? Let’s take a look
The following data elements makes up your basic professional profile. You need to provide this information to start your LI profile
As you build your professional profile, make sure you include your education in chronological order, don’t forget to include your extra curricula activities and honors. Also make sure you include your personal interests.
Additionally, you want people to know about you so make sure to include recommendations that demonstrate what it is like to work with you. LinkedIn is very concerned about your privacy so make sure you review the privacy setting and choose the inquires you will accept.
Once you have completed your profile, you can begin to connect to other professionals. So many people I speak with say that they have completed their profile but don’t know how to use LinkedIn to make connections. We will show you here and give more details in the next LinkedIn V-book. You should think about your primary circle and connect to you those contacts. You also can connect by your expertise, industry and geography. You can also join groups, ask and answer quesitons.
The power of LinkedIn is that it interacts and embeds applications so that you can include your blog, presentation, show you Amazon.com reading list and include links to your website.
Now that you are familiar with the elements of a strong profile, let’s spend some time editing sections of the profile. What you need to know is that the process is the same for editing, you just need to make sure that you are in the right section before you start editing.
Notice, under the profile section of LinkedIn is where you can EDIT your Profile tab.
Let go through the steps in uploading your photo to your LinkedIn profile. Step One browse and locate your photoStep Two Upload the photoStep Three Save the Setting Now that we reviewed the steps, pause the Vide-book, go to LinkedIn and try it yourself
This is the section where you can edit your basic profile information including your name, if you have are known by a maiden name you can include it, it is also where you add your professional headline or tag line.
This section is where you add/edit your website, summary profile. It’s so important that you take the time to write a clear, concise summary include, who you are, what you have to offer and why people would want to hire or purchase service and goods from you. Use every square inch of this section and remember the search engines search this section.
Let’s take a view of my profile. As I click on the profile window it will scroll through my sections to see my activity and interests. As you can see if you take the time to complete and keep it updated people who search LinkedIn will find an in depth profile that shows your professional value and personal interests.
Once your profile is complete, it’s time to connect to other professionals. In our last chapter we will review how to make connections.
My connections is the section where your professional contacts are stored. It is where you go to organize, add and learn about your network connections and statistics.
LinkedIn makes it easy to import your email connections.
LinkedIn makes it easy for you to find present and past colleagues by your places of employment.
Network Statistics is under Contacts, let’s review my network statistics to show the potential and power of LinkedIn.
LinkedIn makes it easy for you to find your former classmates based on your educational information.
LinkedIn makes it easy for you to find past or present colleagues. Decide who and why you want make connections. Think about what you have to offer and the type of primary connections you want to make. What are your core professional values, what are you passionate about and can you find professional contacts that share similar values? It’s
Once your profile is complete, it’s time to connect to other professionals. In our last chapter we will review how to make connections.
LinkedIn makes it easy for you to find past or present colleagues. Decide who and why you want make connections. Think about what you have to offer and the type of primary connections you want to make. What are your core professional values, what are you passionate about and can you find professional contacts that share similar values? It’s
LinkedIn makes it easy for you to find past or present colleagues. Decide who and why you want make connections. Think about what you have to offer and the type of primary connections you want to make. What are your core professional values, what are you passionate about and can you find professional contacts that share similar values? It’s
LinkedIn makes it easy for you to find past or present colleagues. Decide who and why you want make connections. Think about what you have to offer and the type of primary connections you want to make. What are your core professional values, what are you passionate about and can you find professional contacts that share similar values? It’s
In Chapter One, the importance of a values-based approach and clear strategy for creating a consistency professional profile is the focusIn Chapter Two, we discuss the importance of clearly articulating core values and brand that distinguishes you from others; people want to know and like you before they hire or purchase your services.In Chapter Three, we show you how to login to LI and review the home and profile pagesIn Chapter Four, we review basic information and headingsIn Chapter Five, we demonstrate how to edit informationIn Chapter Six, we go through how to make connections