The document discusses online branding and strategies for building a brand online. It introduces online branding as a technique to position a brand using the web and bring customers to a brand. It then outlines some key online branding strategies such as maintaining branding consistency, using social media, blogging, and video marketing. The document also notes advantages like strengthening customer relationships and developing brand alliances. Challenges include information overload and managing different communication channels. It concludes that online branding is important for consumers who use various sources, including online, to research brands and make purchase decisions.
This document provides an overview of how brands can use LinkedIn to engage consumers. It discusses various LinkedIn marketing strategies and tools like Showcase Pages, Sponsored Updates, Spotlight Ads, custom apps, events, trending content analysis and a Content Marketing Score to develop effective content strategies and drive engagement. Examples are given of how these tools were used by various brands to target audiences and generate viral reach through earned and shared content on the LinkedIn platform.
The document provides an overview of LinkedIn and tips for using the professional networking platform. It discusses why LinkedIn is a useful tool, its key features for personal, professional, and marketing uses. These include building profiles, finding jobs, recruiting employees, advertising and generating leads. Best practices are outlined such as optimizing profiles with relevant keywords, engaging with groups, and keeping ads concise. The presentation aims to help users maximize their LinkedIn experience.
The document discusses what drives effectiveness and what metrics should be used to measure it. It finds that the most commonly used metrics like awareness, loyalty, and short-term responses are often not the most effective. More effective metrics include share of voice, advocacy over loyalty, and profit growth over sales growth. Additional findings show that emotional strategies yield stronger results than rational ones, and that television enhances campaign effectiveness when used along with online channels. The ultimate driver of effectiveness, advocacy, is often ignored despite its importance.
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
How To Create High-Converting Landing Pages With Conversion Centered Design [...Oli Gardner
98% of landing experiences from PPC ads are bad. Learn how to create delightful and high-converting landing pages using Conversion Centered Design.
Slide deck is from Hero Conference 2014.
A Brief History of Advertising on LinkedInLinkedIn
LinkedIn began allowing advertising in 2005, just two years after being founded. Over the next decade, LinkedIn expanded their advertising offerings to include different ad formats like text ads, sponsored updates, and dynamic ads. Major acquisitions by Microsoft in 2016 and the launch of new targeting and measurement tools helped LinkedIn advertising grow into an effective option for marketers to reach professionals online.
The document discusses online branding and strategies for building a brand online. It introduces online branding as a technique to position a brand using the web and bring customers to a brand. It then outlines some key online branding strategies such as maintaining branding consistency, using social media, blogging, and video marketing. The document also notes advantages like strengthening customer relationships and developing brand alliances. Challenges include information overload and managing different communication channels. It concludes that online branding is important for consumers who use various sources, including online, to research brands and make purchase decisions.
This document provides an overview of how brands can use LinkedIn to engage consumers. It discusses various LinkedIn marketing strategies and tools like Showcase Pages, Sponsored Updates, Spotlight Ads, custom apps, events, trending content analysis and a Content Marketing Score to develop effective content strategies and drive engagement. Examples are given of how these tools were used by various brands to target audiences and generate viral reach through earned and shared content on the LinkedIn platform.
The document provides an overview of LinkedIn and tips for using the professional networking platform. It discusses why LinkedIn is a useful tool, its key features for personal, professional, and marketing uses. These include building profiles, finding jobs, recruiting employees, advertising and generating leads. Best practices are outlined such as optimizing profiles with relevant keywords, engaging with groups, and keeping ads concise. The presentation aims to help users maximize their LinkedIn experience.
The document discusses what drives effectiveness and what metrics should be used to measure it. It finds that the most commonly used metrics like awareness, loyalty, and short-term responses are often not the most effective. More effective metrics include share of voice, advocacy over loyalty, and profit growth over sales growth. Additional findings show that emotional strategies yield stronger results than rational ones, and that television enhances campaign effectiveness when used along with online channels. The ultimate driver of effectiveness, advocacy, is often ignored despite its importance.
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
How To Create High-Converting Landing Pages With Conversion Centered Design [...Oli Gardner
98% of landing experiences from PPC ads are bad. Learn how to create delightful and high-converting landing pages using Conversion Centered Design.
Slide deck is from Hero Conference 2014.
A Brief History of Advertising on LinkedInLinkedIn
LinkedIn began allowing advertising in 2005, just two years after being founded. Over the next decade, LinkedIn expanded their advertising offerings to include different ad formats like text ads, sponsored updates, and dynamic ads. Major acquisitions by Microsoft in 2016 and the launch of new targeting and measurement tools helped LinkedIn advertising grow into an effective option for marketers to reach professionals online.
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
LinkedIn is a professional networking platform that allows users to connect with colleagues and find job opportunities. It was founded in 2003 by Reid Hoffman and has over 48 million members worldwide. LinkedIn targets affluent professionals globally, including job seekers and those wanting to maintain business connections. The platform is free for basic use, but offers paid business accounts with additional features and advertising options.
This document provides an introduction to using LinkedIn for professional networking. It discusses what LinkedIn is, how to set up an account and build a professional profile. Key aspects covered include filling out work experience, skills, recommendations and groups. The document also discusses how to find jobs and companies on LinkedIn and enhance one's profile through customization and engagement on the site.
The document provides information about setting up a LinkedIn profile, including:
- LinkedIn is a professional social media network used to connect with colleagues and find new opportunities. It has over 200 million members globally.
- A complete LinkedIn profile with details about work experience, education, skills and recommendations makes users 40 times more effective on the platform.
- The key components of a LinkedIn profile include a headline, photo, summary and detailed descriptions of work history and education. Profiles should be optimized with keywords relevant to a user's profession.
The document discusses LinkedIn's communication architecture and network updates service. It describes how LinkedIn built scalable communication platforms to support its large professional network. The system evolved from handling 0 to 22 million members. It uses Java, databases like Oracle and MySQL, application servers like Tomcat and Jetty, and technologies like ActiveMQ, Lucene and Spring. The communication service handles messages and email delivery while the network updates service distributes short-lived notifications across LinkedIn's various clients and services.
The document provides 7 best practices for using LinkedIn for B2B marketing: 1) Develop your personal and company brand keywords. 2) Optimize your profile header, title, and content to get found. 3) Customize your website link and public profile. 4) Leverage recommendations. 5) Build your network through advanced searches, groups, and invitations. 6) Use LinkedIn apps to share existing marketing assets. 7) Build relationships through group contributions, answering questions, and regular engagement. Following these practices can help marketers generate exposure and position themselves and their business on LinkedIn.
This document provides an overview and summary of LinkedIn's marketing solutions and audience data. Some key points:
- LinkedIn has a large global professional network with over 277 million monthly unique visitors and growing membership of over 2 new members per second.
- The platform provides benefits to both members and marketers. Members can build their professional identity, network, and gain industry insights, while marketers can precisely target relevant professional audiences.
- LinkedIn offers various advertising and content marketing solutions like display ads, sponsored updates, slideshare ads and more to help brands effectively engage with professionals on the platform.
- Detailed data and targeting options allow marketers to define their audience based on professional criteria like job title
This document provides a tactical plan for successful content marketing on LinkedIn. It outlines opportunities for content sharing, including LinkedIn Company and Showcase Pages, LinkedIn SlideShare, and publishing on LinkedIn. For each opportunity, it recommends what types of content to share, key objectives, metrics to track, and action items. The plan is intended to help users incorporate LinkedIn into their integrated marketing approach and drive more revenue by getting content in front of over 433 million professionals on the platform.
This document provides guidance on developing a digital marketing strategy in 3 sentences or less:
The document discusses the importance of having a clear digital marketing strategy and assessing your capabilities before developing your strategy. It also emphasizes that a digital strategy can improve any business by lowering costs and increasing profits. The document provides a checklist to help businesses evaluate their current digital marketing approach across key areas like strategic planning, data integration, and customer experience.
This document discusses strategies for effective B2B lead generation. It notes that lead generation involves proactively creating and nurturing prospective buyers so sales teams can engage them. It also highlights common challenges like low ROI and wasting time on unqualified leads. The document recommends developing leads rather than just generating them by capturing data, qualifying leads, routing them appropriately, and nurturing relationships over time. It emphasizes using automation to score, route, nurture and measure leads in order to focus on converting long-term leads into new business opportunities.
LinkedIn is a professional networking site that allows users to connect with colleagues and find new opportunities. Users create a profile with their work history and education. They can then connect with first-degree connections and view second and third-degree connections. Connections can message each other internally and request introductions or recommendations. The site has over 63 million members from around the world and is available in multiple languages.
What Social Media Networks Should Your Brand Be On?Falcon.io
Businesses need social media in order to stay relevant and visible to prospects and customers. But, just how much is too much when it comes to their social media presence? The truth is, more isn’t always better for effective marketing. Being selective about which social media networks a brand is on, is far better than over-saturating them all. Join us live as we discuss how to selectively choose social media networks for brands, and how this results in a more efficient marketing strategy.
In this webinar we'll dive into:
- The differentiation of audiences across platforms
- Distinguishing content between platforms when crossposting
- Niche social media networks to consider
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
This document discusses search engine optimization (SEO) and search engine marketing (SEM). SEO involves optimizing a website to increase its organic ranking in search engines, while SEM involves purchasing paid placements or inclusions in search engines on a cost-per-click basis. The document provides tips for SEO, such as choosing keyword-rich domain names and titles, building relevant inbound links, and submitting the site to search engines. It also discusses when SEM may be preferable to SEO and recommends approaches for the University of South Australia.
B2B Content Marketing 2015 Benchmarks, Budgets & Trends - North America
Hello Content Marketers, Welcome to the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. It’s hard to believe that it’s been five years since we first surveyed marketers on how they use content as part of the marketing mix. Since then, the survey has grown to reach marketers all across the globe. This year, we heard from more than 5,000 marketers—in 25 industries in 109 countries—from for-profit and nonprofit organizations. In this report, you’ll learn how the B2B marketers from North America responded. As you’ll notice, we made some changes to this year’s survey to better reflect how the industry is growing. We added new questions, changed the way we asked some of the prior ones, and even removed a few. We also asked content marketers about the initiatives they’re working on—and the list is long, as you will see… We’re thrilled to be with you on this journey.
Yours in content,
Joe & Ann
Joe Pulizzi
Founder
Content Marketing Institute
Ann Handley
Chief Content Officer
MarketingProfs
Sponsored by Brightcove
LinkedIn for Selling - How to Generate Leads Using LinkedInAmanda Leeman
1. Brief overview of the benefits of LinkedIn for selling.
2. What to update in your personal profile to be found in search.
3. Four ways to generate leads using LinkedIn.
4. Tips to help you make your time on LinkedIn efficient.
Ecommerce SEO: Planning, Building & Driving More SEO TrafficJason Mun
A presentation I delivered at Search Marketing Summit in Sydney. Covering the topic of E-commerce SEO, step-by-step walkthrough of how to plan, execute and drive more organic search growth.
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
LinkedIn is a professional networking platform that allows users to connect with colleagues and find job opportunities. It was founded in 2003 by Reid Hoffman and has over 48 million members worldwide. LinkedIn targets affluent professionals globally, including job seekers and those wanting to maintain business connections. The platform is free for basic use, but offers paid business accounts with additional features and advertising options.
This document provides an introduction to using LinkedIn for professional networking. It discusses what LinkedIn is, how to set up an account and build a professional profile. Key aspects covered include filling out work experience, skills, recommendations and groups. The document also discusses how to find jobs and companies on LinkedIn and enhance one's profile through customization and engagement on the site.
The document provides information about setting up a LinkedIn profile, including:
- LinkedIn is a professional social media network used to connect with colleagues and find new opportunities. It has over 200 million members globally.
- A complete LinkedIn profile with details about work experience, education, skills and recommendations makes users 40 times more effective on the platform.
- The key components of a LinkedIn profile include a headline, photo, summary and detailed descriptions of work history and education. Profiles should be optimized with keywords relevant to a user's profession.
The document discusses LinkedIn's communication architecture and network updates service. It describes how LinkedIn built scalable communication platforms to support its large professional network. The system evolved from handling 0 to 22 million members. It uses Java, databases like Oracle and MySQL, application servers like Tomcat and Jetty, and technologies like ActiveMQ, Lucene and Spring. The communication service handles messages and email delivery while the network updates service distributes short-lived notifications across LinkedIn's various clients and services.
The document provides 7 best practices for using LinkedIn for B2B marketing: 1) Develop your personal and company brand keywords. 2) Optimize your profile header, title, and content to get found. 3) Customize your website link and public profile. 4) Leverage recommendations. 5) Build your network through advanced searches, groups, and invitations. 6) Use LinkedIn apps to share existing marketing assets. 7) Build relationships through group contributions, answering questions, and regular engagement. Following these practices can help marketers generate exposure and position themselves and their business on LinkedIn.
This document provides an overview and summary of LinkedIn's marketing solutions and audience data. Some key points:
- LinkedIn has a large global professional network with over 277 million monthly unique visitors and growing membership of over 2 new members per second.
- The platform provides benefits to both members and marketers. Members can build their professional identity, network, and gain industry insights, while marketers can precisely target relevant professional audiences.
- LinkedIn offers various advertising and content marketing solutions like display ads, sponsored updates, slideshare ads and more to help brands effectively engage with professionals on the platform.
- Detailed data and targeting options allow marketers to define their audience based on professional criteria like job title
This document provides a tactical plan for successful content marketing on LinkedIn. It outlines opportunities for content sharing, including LinkedIn Company and Showcase Pages, LinkedIn SlideShare, and publishing on LinkedIn. For each opportunity, it recommends what types of content to share, key objectives, metrics to track, and action items. The plan is intended to help users incorporate LinkedIn into their integrated marketing approach and drive more revenue by getting content in front of over 433 million professionals on the platform.
This document provides guidance on developing a digital marketing strategy in 3 sentences or less:
The document discusses the importance of having a clear digital marketing strategy and assessing your capabilities before developing your strategy. It also emphasizes that a digital strategy can improve any business by lowering costs and increasing profits. The document provides a checklist to help businesses evaluate their current digital marketing approach across key areas like strategic planning, data integration, and customer experience.
This document discusses strategies for effective B2B lead generation. It notes that lead generation involves proactively creating and nurturing prospective buyers so sales teams can engage them. It also highlights common challenges like low ROI and wasting time on unqualified leads. The document recommends developing leads rather than just generating them by capturing data, qualifying leads, routing them appropriately, and nurturing relationships over time. It emphasizes using automation to score, route, nurture and measure leads in order to focus on converting long-term leads into new business opportunities.
LinkedIn is a professional networking site that allows users to connect with colleagues and find new opportunities. Users create a profile with their work history and education. They can then connect with first-degree connections and view second and third-degree connections. Connections can message each other internally and request introductions or recommendations. The site has over 63 million members from around the world and is available in multiple languages.
What Social Media Networks Should Your Brand Be On?Falcon.io
Businesses need social media in order to stay relevant and visible to prospects and customers. But, just how much is too much when it comes to their social media presence? The truth is, more isn’t always better for effective marketing. Being selective about which social media networks a brand is on, is far better than over-saturating them all. Join us live as we discuss how to selectively choose social media networks for brands, and how this results in a more efficient marketing strategy.
In this webinar we'll dive into:
- The differentiation of audiences across platforms
- Distinguishing content between platforms when crossposting
- Niche social media networks to consider
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
This document discusses search engine optimization (SEO) and search engine marketing (SEM). SEO involves optimizing a website to increase its organic ranking in search engines, while SEM involves purchasing paid placements or inclusions in search engines on a cost-per-click basis. The document provides tips for SEO, such as choosing keyword-rich domain names and titles, building relevant inbound links, and submitting the site to search engines. It also discusses when SEM may be preferable to SEO and recommends approaches for the University of South Australia.
B2B Content Marketing 2015 Benchmarks, Budgets & Trends - North America
Hello Content Marketers, Welcome to the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. It’s hard to believe that it’s been five years since we first surveyed marketers on how they use content as part of the marketing mix. Since then, the survey has grown to reach marketers all across the globe. This year, we heard from more than 5,000 marketers—in 25 industries in 109 countries—from for-profit and nonprofit organizations. In this report, you’ll learn how the B2B marketers from North America responded. As you’ll notice, we made some changes to this year’s survey to better reflect how the industry is growing. We added new questions, changed the way we asked some of the prior ones, and even removed a few. We also asked content marketers about the initiatives they’re working on—and the list is long, as you will see… We’re thrilled to be with you on this journey.
Yours in content,
Joe & Ann
Joe Pulizzi
Founder
Content Marketing Institute
Ann Handley
Chief Content Officer
MarketingProfs
Sponsored by Brightcove
LinkedIn for Selling - How to Generate Leads Using LinkedInAmanda Leeman
1. Brief overview of the benefits of LinkedIn for selling.
2. What to update in your personal profile to be found in search.
3. Four ways to generate leads using LinkedIn.
4. Tips to help you make your time on LinkedIn efficient.
Ecommerce SEO: Planning, Building & Driving More SEO TrafficJason Mun
A presentation I delivered at Search Marketing Summit in Sydney. Covering the topic of E-commerce SEO, step-by-step walkthrough of how to plan, execute and drive more organic search growth.
이노비즈협회(중소기업기술혁신협회)는 구직자와 현재 기업에서 근무하는 임직원의 입장에서 근무환경이 우수한 기업을 발굴하고자 기업의 경영성과 및 근무환경, 복리후생, 독특한 기업문화, 임직원 만족도 등 실제 구직자들에게 필요한 기준에 따라‘2012 취업하고 싶은 기업’을 선정하게 되었습니다.
http://www.innobiz.or.kr
http://www.innobiz.net/findjob
http://innobizorkr.blog.me
한국디자인진흥원, 2011.
I. 디자이너 해외 취업 프로세스
1.국가별 해외 취업 유형 - 미국│영국│독일│일본
2.이력서 작성에서 면접까지, 본격적인 취업 준비의 모든 것 - 미국 미국 영국
II. 세계를 무대로 활동하는 디자이너들의 취업 성공기
1.해외 취업으로 가는 가장 빠른 길, 인턴십에 도전하라!
2.다양한 경험과 포트폴리오가 중요하다!
3.원하는 일을 하는 것을 첫 번째 목표로 삼아라!
III. 취업을 넘어 창업까지
1. 꿈을 꾸는 자가 더 큰 무대에 진출할 수 있다
2. 왜 해외에서 일하려고 하는지 스스로에게 답할 수 있는가?
IV. 더 넓은 세상을 향해 발돋움하는 디자이너들의 도전기
1.정부 지원 인턴디자이너 해외파견 사업
2. 디자이너들의 해외 인턴십 체험기
TIP
효과적으로 취업에 성공하려면?
포트폴리오, 이렇게 만들어라
미국 인턴십을 위해 필요한 J-1 비자 발급 절차
미국 체류 자격 증명서인 DS-2019를 발급받는 법
링크드인의 Big Data Recommendation Products - 어제의 데이터를 통해 내일을 예측한다Evion Kim
DEVIEW 2013 발표 내용입니다 - http://deview.kr/2013/detail.nhn?topicSeq=36
링크드인 플랫폼 상의 다양한 Recommendation Product들, 이 제품들의 키워드는 바로 'Relevance(연관성)' 입니다. 가장 관련있는 데이터들을 제공함으로써 사용자의 삶을 더 쉽고 편하게 만들어 주는것이 링크드인 데이터 팀의 목표라 할 수 있겠습니다. 그렇다면 어떻게 해야 사용자에게 가장 연관성 높은 데이터를 제공 할 수 있을까요? 이에 대한 답을 한문장으로 요약하자면 '어제의 데이터를 분석하여 내일의 사용자의 행동을 예측한다' 가 될 것 같습니다.
본 발표에서는 이 한 문장을 좀 더 길게 풀어보려 합니다. 링크드인에서는 Hadoop, Key-Value Storage, Machine Learning등의 기술을 어떤 식으로 활용하여 연관성 높은 Recommendation Product를 만들고 있는지에 대해 소개해보겠습니다.
우리는 음식이나 생활용품 등 생활 전반에 걸쳐서 다양한 화학물질에 둘러싸여 생활하고 있습니다. 도대체 화학물질이 어디에 어떻게 사용되는지, 인체에 어떤 영향을 미칠 수 있는지에 대한 정보는 알지 못한 채 우리의 의도와는 상관없이 이미 생활 곳곳이 화학물질로 채워져 있습니다.
상품을 구입하는 것도 마찬가지입니다. 편리함만 강조된 상품의 광고와 가격의 비교만 가지고 제품을 구입하고 우리는 스스로 우리 주변을 계속해서 화학물질로 채워가고 있는 것입니다.
환경부 자료에 따르면 국내에 유통되는 화학물질의 종류는 약 2만 5천여종으로 이중 15%수준만 유해 정보를 확인할 수 있다고 합니다. 그리고 매년 3~4종의 화학물질에 대한 위해성 평가, 사용실태 등을 조사사여 취급제한ㆍ금지물질로 지정하는 것을 추진하고 있습니다. 아직도 많은 화학물질이 위험성에 대한 정확한 자료 없이 사용되고 있는 것입니다.
실제 화학물질의 정보 부족으로 인하여 발생된 2011년 가습기 살균제 사건의 경우 인체에 안전하다는 광고를 믿고 사용한 소비자의 피해건수는 400여건을 넘어섰고 사망자도 102명이나 됩니다.
여기서 우리는 국내외 화학물질에 대한 관련법, 해외 소비자 및 환경 관련 시민 단체들의 움직임과 논란이 되고 있는 화학물질의 유해성 연구자료 등을 토대로 하여 생활 속 화학물질에 대한 유해성과 사용에 대한 정보, 그리고 상품 선택에 있어서의 소비자 권리 실현과 안전을 위한 대안을 이야기하고자 합니다.
2015년 11월 20일, 패스트캠퍼스가 개최한 [데이터를 부탁해] 오픈 세미나의 4번째 세션에서 발표하신, [러닝머신 CAMP]를 수강하셨던 황준식 님의 자료입니다.
http://www.fastcampus.co.kr/dab_openlecture_151120/
[머신러닝 CAMP] 자세히 보기 ↓
http://www.fastcampus.co.kr/data_camp_mlearning/