- Linked data and data virtualization can help address challenges of growing data heterogeneity, complexity, and need for agility by providing a common data model and identifiers. - Linked data uses RDF to represent information as graphs of triples connected by URIs, allowing different data sources to be integrated and queried together. - As more data is published using common vocabularies and linking to existing URIs, it increases opportunities for discovery, integration and novel ways to extract value from diverse data sources.