This document summarizes a student's linguistic landscapes practical project on the presence and use of English in public spaces in Santa Rosa, Argentina. The student analyzed signs, names, and language used in shops, markets, and other public places. They found that English was often used symbolically in names and signs to give shops more prestige, even when owners and customers did not speak English well. Pictures were included of women's clothing shops with the word "woman" in English and sections labeled for men and women. A sports apparel shop used the words "no end" above an image of a jumping man. A large market used English for international brand names and sale signs. The student concluded that linguistic landscape studies analyze how languages are

1. Practice II, Didacticsof ELT and PracticumPrimarySchool level.AdjuntoRegulara/c
Prof.EstelaBraun (2019).
Full Name/s:JesicaRuiz.
Practical number: Practical 2.
Topic:Linguisticlandscapes.
Date: 13th
May
Linguistic landscapes
“The study of the linguistic landscape is a relatively new area, which draws from
several academic disciplines such as applied linguistics, sociolinguistics,
anthropology, sociology, psychology and cultural geography” (Ben-Rafael,
Shohamy and Barni, 2010).
For LL researches, English Language used in public places is not
random or arbitrary, rather, they attempt to explore systematic patterns
in the relationship between LL and society, people, politics, ideology,
economics, policy, class and identities, multilingualism, multimodalities
and to describe and analyse various forms of representation.
(Benjamins,2015, p.1)
The language forms displayed in local public spaces do not always reflect the
actual spoken uses of languages by local people. This is the reason why the
phenomenon of LL is referred to as the “symbolic construction “of public space
(Ben Rafael et al, 2006; Ben Rafael, 2009).
In Santa Rosa as well as in other cities English names in shops, especially in
the ones in the field of fashion, are taken as a “symbolic construction”, because
many people don’t speak English, cannot understand it and they don’t know
what those words mean.

2. The notion of Linguistic Landscape goes beyond written texts posted in public
space, and includes also images, sounds, and any other feature that defines
public spaces (Benjamins,2015).
The languages present in the landscape of Santa Rosa city are Spanish in
first place, followed by English and lastly Chinese and Japanese are present
due to immigration. In my town, there are some Chinese supermarkets and
some presence of English language can be seen in the city centre of my town,
but it is not so noticeable.
Santa Rosa shows a great influence of English language. The images I
chose are taken from 3 different clothes shops and a huge market where apart
from offering health drugs you can find food and cleaning products, among
others. Those places are located in the city centre and have their names written
in English because English is considered as a powerful and prestigious
language.
In the first picture the word woman is written below the name of the shop. To
accompany this word and to show that in that shop the owner sells women
clothes he/she has his/her shop painted in pink. In the third picture, I can also
observe that the shop “LIBERTY” is divided in two and on the left of the shop is
for women and it provides some pictures of women to make it clear for the
people who pass by, and on the right side the shop is for men.
In the second there are the words “no end” written on its window and above
the words there is a picture of a man jumping. I could guess that this is a well-
known brand sold in that shop, their intention would be to make it visible so that
people enter and buy their clothes. In addition, when you enter those kinds of
shops, or you pass by them you can hear music in English.
In Farmacity most of the products sold are from international brands and their
names are written in English. They also use the word sale when they refer to
the goods which are at reduced prices. When people see those sale posters or
signs displayed all over the supermarket people are eager to buy their products.
Santa Rosa has a wide variety of shops in which their names are written in
English, those names are chosen intentionally because they believe that it
would give their shops more prestige. Sometimes their owner does not
understand English and they make mistakes in spelling, for example. That is the
reason why they are “symbolic constructions”.
In conclusion, LL studies allow us to analyse how images, written language,
slogans, are shown in social and public places in order to achieve certain goals
that respond to different purposes.

3. Images

5. BIBLIOGRAPHY:
 JohnBenjaminsPublishing Company.(2015). Linguisticlandscape 1:1/2, 1-5. DOI
10.1075/ll.1.1-2.001intISSN 2214-9953/ E-ISSN 2214-9961.