Line stretching is a strategy where companies launch new products in their existing product lines but with additional or different features that extend beyond the current product range. Line stretching can be done by moving down market to less expensive products, up market to more expensive products, or both down and up markets simultaneously through a two-way stretch.

2. Line stretching is an expanding strategy by a company where
the new products are launched in the same product line but
beyond the current product range with some additional or
different features. Line stretching can be done down market, up
market or both ways.

3. Down Stretch
Up stretch
Both stretch/ Two
way stretch