UKEssays. (November 2018). Plan For Burger King In Pakistan Marketing Essay. Retrieved from https://www.ukessays.com/essays/marketing/plan-for-burger-king-in-pakistan-marketing-essay.php?vref=1

1. CONFIDENTIAL

2. CONFIDENTIAL
Light Quality Needs Improvement
Minimal Performance Options
Data Deficient
Current Parking Structure Lighting

3. CONFIDENTIAL
175W Metal Halide…4AM
Current Reality (light for one)

4. CONFIDENTIAL
175W Metal Halide…Sunday…2PM
Current Reality (light for none)

5. CONFIDENTIAL
• Fixtures – High Output Fluorescent
• Technology – Wireless Controls
• Management – Smart Information
A Better Way

6. CONFIDENTIAL
The LimeLight System

7. CONFIDENTIAL
The Impact of Brilliant Lighting
Three Lamp All-On State Single Lamp Dim State

8. CONFIDENTIAL
The Power of Smart Technology

9. CONFIDENTIAL
Case Study: Network Reliability
“On average the network processes approximately 3000
lighting commands per day. The network has been running
since December of 2007. At the time of this writing, we are
not aware of a single communications failure attributed to
the PHY/ZigBee layer of the system, with well over 1,000,000
messages logged.”
The Confidence of Extreme Reliability

10. CONFIDENTIAL
The Value of Smart Design

11. CONFIDENTIAL
The Simplicity of Smart Technology

12. CONFIDENTIAL
Defining Value – Addressing Needs

13. CONFIDENTIAL
Lower energy costs:
• 80% of fixture life-cycle cost is utilities
• 8% of the total expense of garage ownership is utilities
• Eliminate energy waste through efficient lights and effective light management
Reduce maintenance expense:
• Increase the efficiency of maintenance crews
• Communication of burn-out or breakage is instantaneous
Make the environment safer and more appealing:
• Cater to the needs of the customer – help me differentiate
• Better light management creates a safer environment for the customer
Be better informed:
• Measure and track meaningful data
• Customized, real time activity reports
Defining the Key Drivers

14. CONFIDENTIAL
energysafetymaintenance
Answering the Key Drivers

15. CONFIDENTIAL
energysafetymaintenance
Perfect Calibration

16. CONFIDENTIAL
Energy Savings: Night Time Scenario
3:00 A.M.
Night Harvesting

17. CONFIDENTIAL
Energy Savings: Night Time Scenario

18. CONFIDENTIAL
Energy Savings: Night Time Scenario

19. CONFIDENTIAL
Energy Savings: Night Time Scenario

20. CONFIDENTIAL
Energy Savings: Night Time Scenario

21. CONFIDENTIAL
Energy Savings: Night Time Scenario

22. CONFIDENTIAL
Energy Savings: Night Time Scenario

23. CONFIDENTIAL
Energy Savings: Night Time Scenario

24. CONFIDENTIAL
Energy Savings: Night Time Scenario
3:00 P.M.
Daylight Harvesting

25. CONFIDENTIAL
Energy Savings: Night Time Scenario

26. CONFIDENTIAL
Energy Savings: Night Time Scenario

27. CONFIDENTIAL
Energy Savings: Night Time Scenario

28. CONFIDENTIAL
Energy Savings: Night Time Scenario

29. CONFIDENTIAL
Energy Savings: Night Time Scenario

30. CONFIDENTIAL
energysafetymaintenance
Average 3 Year ROI
65% Energy Cost Reduction
Cash Flow Positive
Perfect Calibration

31. CONFIDENTIAL
energysafetymaintenance
v
Active Lighting

32. CONFIDENTIAL
•Active Light Movement 24/7
•Vandal Activity Reported Instantly
•Messages Sent Via Text or Email
•Track Customer Traffic Patterns
Active Lighting

33. CONFIDENTIAL
energysafetymaintenance
Schedule Crews More Effectively
Minimize Light-out Scenarios
Track Usage for Effective Preventative Maintenance
Maintenance Efficiencies

34. CONFIDENTIAL
Brilliant Lighting

35. CONFIDENTIAL
Reporting Capabilities:
Daily/Monthly/Quarterly Energy Savings
Abnormal Activity (date, time, type)
Peak/Minimum Energy Consumption Periods
Failure List and Date/Time Fixed
High Activity Areas
Information Rich

36. CONFIDENTIAL
Optimal Support
LimeLight’s annual support agreement includes:
• 24/7 technical support via phone
• Site hosting of all data and scheduling programs
• Version software upgrades (installation not included)
• Up to six scheduling changes per year ($250 per change thereafter)
• Generation of four management reports quarterly (sent via email)
Customer’s Investment:
• Year 1: $0.00
• Year 2 and forward: $1,450 per year payable in advance
• Support to be provided by TwistHDM in Holland, Michigan

37. CONFIDENTIAL
LimeLight Live

38. CONFIDENTIAL