The launch of the Limassol Branding Project at the Four Seasons Hotel, Limassol on 7 July 2011

1. Presentation of the
Limassol Branding Project Peter Economides
peter@felixbni.com
+306947379967 (m)
Four Seasons Hotel +302104110825 (o)
@petereconomides
Limassol www.felixbni.com
7 July 2011

2. the world’s first
interactive destination
branding project ...

3. ... for the best
destination in the
mediterranean

4. this is everyone’s project

5. facebook
twitter
blogs
online forum
live meetings

6. JOIN THE
CONVERSATION
Share today
Shape tomorrow

7. tomorrow
today

8. what is a brand?

9. $500

10. $800

11. “Thereʼs little need to disguise our burning passion for
all things Leica. Whatʼs good enough for Henri Cartier
Bresson is certainly good enough for us too.”

12. "They are made in the same factory.
They have the same sensor, lens, LCD, housing material, embedded software, battery, and battery
charger. Both take identical pictures. Yet, the Leica is often described as taking warmer, smoother,
somehow better pictures than the Lumix, which would be amazing given the technology is identical."
www.gizmodo.com

15. A brand is nothing more than a set of
impressions that lives in consumers’ minds

16. A powerful brand is a set of powerful,
consistent and believable impressions

17. (SHARE OF MIND)

18. The best brands are protagonists.
They represent the category.

19. “It should be the ambition of every brand
to be the protagonist of its category”
Scott Bedbury

21. What’s the Coca-Cola of cigarettes?
The Marlboro of vodka?
The Absolut of sports shoes?
The Nike of coffee shops?
The Starbucks of small city cars?
The Smart of internet search engines?
The Google of computers?
The Apple of Mediterranean cities?

22. LIMASSOL

23. Establish Limassol as the top
destination city in the Mediterranean
internal and external tourism
residence
culture
conventions
business
financial
investment

24. good for Limassol
good for Cyprus

26. What is the first word that comes to
mind when you think about Limassol?

27. SEA

29. RELATIONSHIP BETWEEN
THE PEOPLE AND
THE CITY AND THE SEA

31. 1 kilometre
24 kilometres

32. Tourist
Residential
Commercial
Business
Educational
A CITY OF MIXED
NEIGHBOURHOODS

33. “Limassol is like a string of pearls”

34. “I swim everyday, summer and winter”
“I get off the highway early - just to see the sea.”
“I cycle along the beachfront to work.”
“I bought this property because of the view it has of the sea.”

36. “The day that Limassol turned to face the sea the city smiled.
And the sea smiled back.”

37. eureka!

39. OPEN
HORIZON
IMAGINATION
ACCEPTANCE
EXTROVERT
ENERGETIC
MOVEMENT
DYNAMIC
OUTWARD LOOKING
MAKES YOU SMILE

40. IMPACT
OF 1974

41. FRIENDLY
WELCOMING
EXOKARDIA

43. NO GHETTO

44. DIVERSE AND
COSMOPOLITAN

45. IMPACT
OF 1974

46. SURVIVAL
ENTREPENEURIAL
COMMERCIAL CULTURE
PRIDE AND SELF-RESPECT

47. YES I CAN!

48. WINE FESTIVAL
CARNIVAL
NIGHT LIFE

49. °§∂¡∆π

50. EXTROVERT

51. WORK PLAY
HARD HARD

52. AMBITIOUS

53. APPROVAL

54. PROUD OF THE CITY
LACK OF CIVIC
RESPONSIBILITY

55. GARBAGE
ILLEGAL PARKING
DRAG RACING

64. the best kept secret in Cyprus

66. SEA
RELATIONSHIP WITH THE SEA
WELCOMING / EXOKARDIA
NO GHETTOS
DIVERSE AND COSMOPOLITAN
COMMERCIAL
GLENTI
WORK HARD PLAY HARD
AMBITIOUS
OPTIMISTIC
PROUD OF THE CITY
NO CIVIC RESPONSIBILITY
THE LANDMARK ISSUE
SHIPPING

67. JOIN THE
CONVERSATION
Share today
Shape tomorrow

74. Like this
on facebook!
http://www.facebook.com/Limassolbrand

75. See you Like this
on twitter! on facebook!
@limassolbrand

76. t is a long established fact that a
reader will be distracted by the
readable content of a page when
looking at its layout. The point of
using Lorem Ipsum is that it has a
more-or-less normal distribution of
Introduction
The Project
Who is involved
Sponsors
Partners
About Us
Contact
JOIN THE
CONVERSATION
Share today
Shape tomorrow
www.limassolbranding.com

77. t is a long established fact that a
reader will be distracted by the
readable content of a page when
looking at its layout. The point of
using Lorem Ipsum is that it has a
more-or-less normal distribution of
Introduction
The Project
Who is involved
Sponsors
Partners
About Us
Contact
JOIN THE
CONVERSATION
Share today
Shape tomorrow
www.limassolbranding.com

78. http://gallery.me.com/koobootoo

79. http://gallery.me.com/koobootoo

81. the world’s first
interactive destination
branding project ...

82. ... for the best
destination in the
mediterranean

83. this is everyone’s project

84. facebook
twitter
blogs
online forum
live meetings

85. JOIN THE
CONVERSATION
Share today
Shape tomorrow