This document outlines plans to develop a branding strategy to establish Limassol, Cyprus as a top Mediterranean destination city. It discusses conducting research through in-depth interviews to understand locals' relationship with the sea and perceptions of Limassol. The strategy would discover the city's unique "DNA" and create a vision to attract more tourism, conventions, business and investment. It proposes developing a logo, website and social media presence to launch an interactive branding project and engage the community.

2. one of a kind project

3. Establish Limassol as one of the top
destination cities in the Mediterranean
internal and external tourism
conventions
business
financial
investment

4. good for Limassol
good for Cyprus

5. Branding is difficult.
Destination branding is even more difficult.

8. Branding creates alignment.

9. IMAGINE IF EACH WHEEL HAD A DIFFERENT DRIVER ...

10. Everything you say.
Everything you don’t say.
Everything you do.
Everything you don’t do.
Everything communicates.

11. Brand strategy starts by discovering “what is ...”
It ends by converting “what is” into “what can be ...”
Brand strategy is a journey from the past,
through the present, and into the future.
Brand strategy turns dreams into reality.

12. 5 star destination
3 star service and facilities

13. High rise buildings 0.0007% Yuppies on rented Harley-Davidsons 0.002%
American fast food chains 0.00001% Men in leopard skin g-strings 0.005%
seychelles
as pure as it gets

14. 5 star destination
5 star service and facilities

15. The “Seychellesness of Seychelles”

16. What is the “Limassolness of Limassol?”

17. DNA

18. CONSUMER INSIGHT

19. VISION

20. This is
DNA CONSUMER where the
INSIGHT brand is
discovered.
Where DNA,
Consumer
Insight and
Vision meet.
VISION

21. This is
where the
brand is
discovered.
Where DNA,
Consumer
Insight and
Vision meet.

22. IN DEPTH INTERVIEWS

23. What is the first word that comes to
mind when you think about Limassol?

24. SEA

26. RELATIONSHIP BETWEEN
THE PEOPLE AND
THE CITY AND THE SEA

28. 1 kilometre
24 kilometres

29. Tourist
Residential
Commercial
Business
Educational
A CITY OF MIXED
NEIGHBOURHOODS

30. “Limassol is like a string of pearls”

31. “I swim everyday, summer and winter”
“I get off the highway early - just to see the sea.”
“I cycle along the beachfront to work.”
“I bought this property because of the view it has of the sea.”

32. “The day that Limassol turned to face the sea the city smiled.
And the sea smiled back.”

33. “The day that Limassol turned to face the sea the city smiled.
And the sea smiled back.”

34. eureka!

37. OPEN
HORIZON
IMAGINATION
ACCEPTANCE
EXTROVERT
ENERGETIC
MOVEMENT
DYNAMIC
OUTWARD LOOKING
MAKES YOU SMILE

38. IMPACT
OF 1974

39. FRIENDLY
WELCOMING
EXOKARDIAS

41. NO GHETTO

42. DIVERSE AND
COSMOPOLITAN

43. IMPACT
OF 1974

44. SURVIVAL
ENTREPENEURIAL
COMMERCIAL CULTURE
PRIDE AND SELF-RESPECT

45. YES I CAN!

46. WINE FESTIVAL
CARNIVAL
NIGHT LIFE

47. °§∂¡∆π

48. EXTROVERT

49. WORK PLAY
HARD HARD

50. AMBITIOUS

51. OPTIMISTIC

52. APPROVING

53. PROUD OF THE CITY
LACK OF CIVIC PRIDE

54. GARBAGE
ILLEGAL PARKING
DRAG RACING

55. SEA
RELATIONSHIP WITH THE SEA
WELCOMING / EXOKARDIAS
NO GHETTOS
DIVERSE AND COSMOPOLITAN
COMMERCIAL
GLENTI
WORK HARD PLAY HARD
AMBITIOUS
OPTIMISTIC
PROUD OF THE CITY
NO CIVIC PRIDE

56. THE LANDMARK ISSUE

65. THE ROLE OF SHIPPING

66. THE PERFECT TESTIMONIAL

67. THE PROJECT LOGO

72. sea
beach
city

75. the world’s first interactive branding project

76. SOCIAL MEDIA

77. t is a long established fact that a
reader will be distracted by the
readable content of a page when
looking at its layout. The point of
using Lorem Ipsum is that it has a
more-or-less normal distribution of
Introduction
The Project
Who is involved
Sponsors
Partners
About Us
Contact
JOIN THE CONVERSATION
Share today
Shape tomorrow

78. http://www.limassolbranding.co.cy
t is a long established fact that a
reader will be distracted by the
readable content of a page when
looking at its layout. The point of
using Lorem Ipsum is that it has a
more-or-less normal distribution of
Introduction
The Project
Who is involved
Sponsors
Partners
About Us
Contact
JOIN THE CONVERSATION
Share today
Shape tomorrow

79. See you Like this
on twitter! on facebook!

80. JOIN THE
CONVERSATION
Share today
Shape tomorrow

81. “... and the sea smiled back”

82. one of a kind

83. Establish Limassol as one of the top
destination cities in the Mediterranean
internal and external tourism
conventions
business
financial
investment

84. Establish Limassol as one of the top
destination cities in the Mediterranean
good for Limassol
good for Cyprus

85. thank you