SlideShare a Scribd company logo
one of a kind project
Establish Limassol as one of the top
destination cities in the Mediterranean
    internal and external tourism
              conventions
                business
                financial
              investment
good for Limassol
 good for Cyprus
Branding is difficult.
Destination branding is even more difficult.
Branding creates alignment.
IMAGINE IF EACH WHEEL HAD A DIFFERENT DRIVER ...
Everything you say.
Everything you don’t say.
   Everything you do.
Everything you don’t do.
Everything communicates.
Brand strategy starts by discovering “what is ...”
It ends by converting “what is” into “what can be ...”
     Brand strategy is a journey from the past,
      through the present, and into the future.
     Brand strategy turns dreams into reality.
5 star destination
3 star service and facilities
High rise buildings 0.0007%          Yuppies on rented Harley-Davidsons 0.002%
American fast food chains 0.00001%   Men in leopard skin g-strings 0.005%



                          seychelles
                                      as pure as it gets
5 star destination
5 star service and facilities
The “Seychellesness of Seychelles”
What is the “Limassolness of Limassol?”
DNA
CONSUMER INSIGHT
VISION
This is
DNA        CONSUMER   where the
            INSIGHT   brand is
                      discovered.
                      Where DNA,
                      Consumer
                      Insight and
                      Vision meet.
      VISION
This is
where the
brand is
discovered.
Where DNA,
Consumer
Insight and
Vision meet.
IN DEPTH INTERVIEWS
What is the first word that comes to
mind when you think about Limassol?
SEA
RELATIONSHIP BETWEEN
   THE PEOPLE AND
 THE CITY AND THE SEA
1 kilometre
24 kilometres
Tourist
      Residential
      Commercial
      Business
      Educational

A CITY OF MIXED
NEIGHBOURHOODS
“Limassol is like a string of pearls”
“I swim everyday, summer and winter”
      “I get off the highway early - just to see the sea.”
           “I cycle along the beachfront to work.”
“I bought this property because of the view it has of the sea.”
“The day that Limassol turned to face the sea the city smiled.
                 And the sea smiled back.”
“The day that Limassol turned to face the sea the city smiled.
                 And the sea smiled back.”
eureka!
OPEN
    HORIZON
  IMAGINATION
  ACCEPTANCE
   EXTROVERT
   ENERGETIC
   MOVEMENT
    DYNAMIC
OUTWARD LOOKING
MAKES YOU SMILE
IMPACT
OF 1974
FRIENDLY
WELCOMING
EXOKARDIAS
NO GHETTO
DIVERSE AND
COSMOPOLITAN
IMPACT
OF 1974
SURVIVAL
    ENTREPENEURIAL
 COMMERCIAL CULTURE
PRIDE AND SELF-RESPECT
YES I CAN!
WINE FESTIVAL
  CARNIVAL
 NIGHT LIFE
°§∂¡∆π
EXTROVERT
WORK PLAY
HARD HARD
AMBITIOUS
OPTIMISTIC
APPROVING
PROUD OF THE CITY
LACK OF CIVIC PRIDE
GARBAGE
ILLEGAL PARKING
  DRAG RACING
SEA
RELATIONSHIP WITH THE SEA
 WELCOMING / EXOKARDIAS
       NO GHETTOS
DIVERSE AND COSMOPOLITAN
       COMMERCIAL
          GLENTI
   WORK HARD PLAY HARD
        AMBITIOUS
        OPTIMISTIC
    PROUD OF THE CITY
      NO CIVIC PRIDE
THE LANDMARK ISSUE
THE ROLE OF SHIPPING
THE PERFECT TESTIMONIAL
THE PROJECT LOGO
sea


beach



city
the world’s first interactive branding project
SOCIAL MEDIA
t is a long established fact that a
 reader will be distracted by the
 readable content of a page when
 looking at its layout. The point of
 using Lorem Ipsum is that it has a
 more-or-less normal distribution of




 Introduction
 The Project
 Who is involved
 Sponsors
 Partners
 About Us
 Contact




JOIN THE CONVERSATION
  Share today
  Shape tomorrow
http://www.limassolbranding.co.cy




 t is a long established fact that a
 reader will be distracted by the
 readable content of a page when
 looking at its layout. The point of
 using Lorem Ipsum is that it has a
 more-or-less normal distribution of




 Introduction
 The Project
 Who is involved
 Sponsors
 Partners
 About Us
 Contact




JOIN THE CONVERSATION
  Share today
  Shape tomorrow
See you       Like this
on twitter!   on facebook!
JOIN THE
CONVERSATION
 Share today
 Shape tomorrow
“... and the sea smiled back”
one of a kind
Establish Limassol as one of the top
destination cities in the Mediterranean
    internal and external tourism
              conventions
                business
                financial
              investment
Establish Limassol as one of the top
destination cities in the Mediterranean
          good for Limassol
           good for Cyprus
thank you

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The Limassol Branding Project