The document summarizes research from "The Second Shift" about how media portrays mothers versus fathers. It notes that magazines feature mothers on their covers over 100 times more often than fathers, and that working mothers are shown as more ill and fatigued than their husbands. Advertisements often depict women serving men after work and men being shown using products that help with housework but not actually using them. The portrayal of gender roles in media does not accurately reflect the realities and struggles of working mothers.

1. The Media And “Supermoms”
by Lily Young
Based on information from
The Second Shift
by Arlie Hochschild

5. • strong

6. • strong
•attractive

7. • strong
•attractive
• happy

10. 1 magazine cover
found with a father on
the cover...

11. 1 magazine cover
found with a father on
the cover...
...after searching through
over 100 featuring mothers.

12. 1 magazine cover
found with a father on
the cover...
...after searching through
over 100 featuring mothers.
Does anyone even notice
this??

14. Working mothers become ill
and fatigued far more often
than their husbands...

15. Working mothers become ill
and fatigued far more often
than their husbands...
But the media wouldn’t
let you know that.

16. “One advertising image shows us a woman just home
from work fixing a quick meal with Uncle Ben’s rice;

17. “One advertising image shows us a woman just home
from work fixing a quick meal with Uncle Ben’s rice;

18. “One advertising image shows us a woman just home
from work fixing a quick meal with Uncle Ben’s rice;
the person being served is a man.

19. “One advertising image shows us a woman just home
from work fixing a quick meal with Uncle Ben’s rice;
the person being served is a man.

20. “One advertising image shows us a woman just home
from work fixing a quick meal with Uncle Ben’s rice;
the person being served is a man.
...men are shown demonstrating products that
help with domestic chores, but not usually
shown using them.

21. Women are often shown serving
men and boys, but men and boys
are seldom shown serving women
or girls.” (pg. 27)

28. •cooking

29. •cooking •cleaning

30. •cooking •cleaning •childcare

32. lawn mowers

33. car repair
lawn mowers

34. car repair
lawn mowers
BBQ

36. The Oprah Winfrey Show
http://www.oprah.com/oprahshow/Moms-Continue-the-
Conversation-After-the-Show-Video

40. But does a new “look” really make her
problems go away?