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Liking violence 
A study of hate speech on Facebook in Sri Lanka
Targets 
• Women, gay, lesbian, bisexual, transgender and 
queer communities, Christians and especially the 
evangelical Christian community, NGOs, rights 
activists, politicians from minority communities and 
even, tellingly, Buddhist priests who support 
religious harmony.
The report 
• 10 August 2013: A Muslim prayer centre, the 
Masjid Deenul Islam on Swarna Chaithya Road in 
Grandpass, Colombo 
• 15 June 2014: The violence in Aluthgama directed 
against the Muslim community 
• 20 Facebook pages, including first 10 comments 
on key posts at the time of the study
Aluthgama 
• In August 2014, the Secretary General of the 
United Nations Ban Ki-moon noted that he was 
“alarmed by the rising level of attacks in Sri Lanka 
against religious minorities…” and “concerned that 
Buddhist communities are being swept up by a 
rising tide of extremist sentiment against other 
groups.”
Why 
• better understand the content produced online in 
support or defence of extremism, 
• the patterns that form between extremist pages and 
voices therein, 
• common characteristics of hate speech used to 
garner support for extremism, 
• explore the identities of the groups or people 
behind the production of the content,
Working definitions 
• A powerful speaker with influence over an audience; 
• An audience vulnerable to incitement; 
• Content of the speech that may be taken as 
inflammatory or inciteful; 
• A conducive social and historical context of the 
speech; and 
• An influential means of disseminating the speech.
Key points 
• “Hate speech” on the Internet is a global concern 
and with no kill-switch solution. 
• The growth of content creation and consumption 
online, wider and deeper than any other media in 
the country and at an accelerated pace, has also 
resulted in low risk, low cost and high impact online 
spaces to spread hate, harm and hurt against 
specific communities, individuals or ideas.
Key points 
• Content predominantly in Sinhala 
• Requires context to understand and address 
• Age group is 24 - 35, on many pages as low as 18 
• Fans are similar to each other - a high degree of 
homophily / echo chambers / the world filtered 
through news-feeds of friends
Key points 
• Platform level algorithmic frameworks to identify 
and block hateful and harmful content often fail, 
simply because they flag too many false positives 
(content erroneously flagged as hate speech) or 
allow so much of hate speech to pass through (in 
Sinhala) that their core purpose rendered irrelevant.
Key points 
• Even the most offensive anti-Muslim sentiments 
and statements have a growing audience and 
following in web based social media 
• Social media content has a greater ‘virality’ and a 
‘long-tail’ 
• Content is largely visual in nature, appealing to 
(and possibly created by) a demographic as young 
as 18 (who are still in school)
Key points 
• Anti-Muslim hate speech is generally, qualitatively 
more vicious than anti-LTTE sentiments even at the 
height of war 
• Numbers of those joining these groups shows no 
discernible decline 
• High level of sophistication and planning around 
content production and online virality suggests 
individual pages could be part of larger, strategic 
group efforts
Key points 
• SM content augments rumours, a dominant form of 
discourse under authoritarian regimes. 
• Facebook content is perceived as more trustworthy, 
independent (filtered through ‘friends’).
Some 
examples 
From the Bodu Bala Sena 
communities / networks on 
Facebook
Leitmotifs of hate speech 
• Education 
• Present content as being educational, professing to 
provide true facts and figures where other forms of 
media do not.
Leitmotifs of hate speech 
• ‘Denialism’ 
• Claims that certain events either did not happen or 
have been exaggerated.
Leitmotifs of hate speech 
• Building Group Solidarity 
• Calls to protect the group, and in particular the 
most vulnerable within the group, women and 
children.
Leitmotifs of hate speech 
• Hero Narrative 
• Bolstering members' self-esteem by giving them 
opportunities to think of themselves as heroes in 
defence of their group.
Leitmotifs of hate speech 
• Nationalism / Patriotism 
• Portraying hate mongers as defenders of their 
nation, and by positioning groups they consider to 
be outsiders as the enemy.
Leitmotifs of hate speech 
• Scare Tactics 
• This occurs primarily through describing the 
situation Sinhala Buddhists are in portraying them 
as a very small group with only Sri Lanka to live in. 
A sense of urgency.
Leitmotifs of hate speech 
• ‘Othering’ 
• Portraying the ‘Other’ in ways that emphasise 
difference - making them seem strange, even 
inhuman.
Addressing the issue 
• Two key challenges present themselves in relation to 
hate speech (Benesch): 
1. To identify unlawful speech, and especially to 
distinguish it from political speech, which constitutes 
the exercise of a human right, and which is 
essential for democratic functioning at all times… 
2. To find best practices for limiting the 
dangerousness of such speech, without curbing the 
exercise of freedom of expression
Addressing the issue 
• International Covenant on Civil and Political Rights, 
Organization for Security and Co-operation in 
Europe (OSCE), Pakistan, Australia, Malaysia, 
Singapore, Sri Lanka
Recommendations 
• counter-messaging: Buddhists Questioning the 
Bodu Bala Sena, Not In Our Name initiative, Mixed 
Riced initiative, Rally for Unity page on Facebook 
• if you can understand network dynamics, you can 
act in a timely manner to curtail negativity
Recommendations 
• more sustained monitoring of SM hate speech 
trends, so as to create early warning mechanisms 
that alert relevant authorities and civil society 
stakeholders around heightened tensions online 
that could explode into, or exacerbate, real world 
violence
Recommendations 
• digital media literacy campaigns for children, 
youth, parents, teachers, community leaders, 
clergy
Recommendations 
• editorial policies that also, on principle, disallow 
defamatory and inflammatory content from the 
institution’s articles, columns and broadcasts
Recommendations 
• ‘Anti-Hate Speech Pledge’ for politicians and 
political parties, Dr. Tarlach McGonagle’s work on 
addressing online hate speech in Europe 
(expanded to corporate entities, civil society 
institutions)
Observations 
• The issue is not the non-existence of relevant legal 
frameworks, but their non-application or selective 
application. 
• Correlation however isn’t causation: Imagined 
violence has not yet, with same ferocity, translated 
into real violence.
Observations 
• The growth of hate speech online in Sri Lanka does 
not guarantee another pogrom. 
• It does however pose a range of other challenges 
to government and governance around social, 
ethnic, cultural and religious co-existence, diversity 
and, ultimately, to the very core of debates around 
how we see and organise ourselves post-war. 
• Ideational justification key foundation for real world 
violence
Thank you 
www.cpalanka.org | bit.ly/hatespeechsl

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Liking violence: A study of hate speech on Facebook in Sri Lanka

  • 1. Liking violence A study of hate speech on Facebook in Sri Lanka
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  • 8. Targets • Women, gay, lesbian, bisexual, transgender and queer communities, Christians and especially the evangelical Christian community, NGOs, rights activists, politicians from minority communities and even, tellingly, Buddhist priests who support religious harmony.
  • 9. The report • 10 August 2013: A Muslim prayer centre, the Masjid Deenul Islam on Swarna Chaithya Road in Grandpass, Colombo • 15 June 2014: The violence in Aluthgama directed against the Muslim community • 20 Facebook pages, including first 10 comments on key posts at the time of the study
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  • 13. Aluthgama • In August 2014, the Secretary General of the United Nations Ban Ki-moon noted that he was “alarmed by the rising level of attacks in Sri Lanka against religious minorities…” and “concerned that Buddhist communities are being swept up by a rising tide of extremist sentiment against other groups.”
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  • 15. Why • better understand the content produced online in support or defence of extremism, • the patterns that form between extremist pages and voices therein, • common characteristics of hate speech used to garner support for extremism, • explore the identities of the groups or people behind the production of the content,
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  • 18. Working definitions • A powerful speaker with influence over an audience; • An audience vulnerable to incitement; • Content of the speech that may be taken as inflammatory or inciteful; • A conducive social and historical context of the speech; and • An influential means of disseminating the speech.
  • 19. Key points • “Hate speech” on the Internet is a global concern and with no kill-switch solution. • The growth of content creation and consumption online, wider and deeper than any other media in the country and at an accelerated pace, has also resulted in low risk, low cost and high impact online spaces to spread hate, harm and hurt against specific communities, individuals or ideas.
  • 20. Key points • Content predominantly in Sinhala • Requires context to understand and address • Age group is 24 - 35, on many pages as low as 18 • Fans are similar to each other - a high degree of homophily / echo chambers / the world filtered through news-feeds of friends
  • 21. Key points • Platform level algorithmic frameworks to identify and block hateful and harmful content often fail, simply because they flag too many false positives (content erroneously flagged as hate speech) or allow so much of hate speech to pass through (in Sinhala) that their core purpose rendered irrelevant.
  • 22. Key points • Even the most offensive anti-Muslim sentiments and statements have a growing audience and following in web based social media • Social media content has a greater ‘virality’ and a ‘long-tail’ • Content is largely visual in nature, appealing to (and possibly created by) a demographic as young as 18 (who are still in school)
  • 23. Key points • Anti-Muslim hate speech is generally, qualitatively more vicious than anti-LTTE sentiments even at the height of war • Numbers of those joining these groups shows no discernible decline • High level of sophistication and planning around content production and online virality suggests individual pages could be part of larger, strategic group efforts
  • 24. Key points • SM content augments rumours, a dominant form of discourse under authoritarian regimes. • Facebook content is perceived as more trustworthy, independent (filtered through ‘friends’).
  • 25. Some examples From the Bodu Bala Sena communities / networks on Facebook
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  • 42. Leitmotifs of hate speech • Education • Present content as being educational, professing to provide true facts and figures where other forms of media do not.
  • 43. Leitmotifs of hate speech • ‘Denialism’ • Claims that certain events either did not happen or have been exaggerated.
  • 44. Leitmotifs of hate speech • Building Group Solidarity • Calls to protect the group, and in particular the most vulnerable within the group, women and children.
  • 45. Leitmotifs of hate speech • Hero Narrative • Bolstering members' self-esteem by giving them opportunities to think of themselves as heroes in defence of their group.
  • 46. Leitmotifs of hate speech • Nationalism / Patriotism • Portraying hate mongers as defenders of their nation, and by positioning groups they consider to be outsiders as the enemy.
  • 47. Leitmotifs of hate speech • Scare Tactics • This occurs primarily through describing the situation Sinhala Buddhists are in portraying them as a very small group with only Sri Lanka to live in. A sense of urgency.
  • 48. Leitmotifs of hate speech • ‘Othering’ • Portraying the ‘Other’ in ways that emphasise difference - making them seem strange, even inhuman.
  • 49. Addressing the issue • Two key challenges present themselves in relation to hate speech (Benesch): 1. To identify unlawful speech, and especially to distinguish it from political speech, which constitutes the exercise of a human right, and which is essential for democratic functioning at all times… 2. To find best practices for limiting the dangerousness of such speech, without curbing the exercise of freedom of expression
  • 50. Addressing the issue • International Covenant on Civil and Political Rights, Organization for Security and Co-operation in Europe (OSCE), Pakistan, Australia, Malaysia, Singapore, Sri Lanka
  • 51. Recommendations • counter-messaging: Buddhists Questioning the Bodu Bala Sena, Not In Our Name initiative, Mixed Riced initiative, Rally for Unity page on Facebook • if you can understand network dynamics, you can act in a timely manner to curtail negativity
  • 52. Recommendations • more sustained monitoring of SM hate speech trends, so as to create early warning mechanisms that alert relevant authorities and civil society stakeholders around heightened tensions online that could explode into, or exacerbate, real world violence
  • 53. Recommendations • digital media literacy campaigns for children, youth, parents, teachers, community leaders, clergy
  • 54. Recommendations • editorial policies that also, on principle, disallow defamatory and inflammatory content from the institution’s articles, columns and broadcasts
  • 55. Recommendations • ‘Anti-Hate Speech Pledge’ for politicians and political parties, Dr. Tarlach McGonagle’s work on addressing online hate speech in Europe (expanded to corporate entities, civil society institutions)
  • 56. Observations • The issue is not the non-existence of relevant legal frameworks, but their non-application or selective application. • Correlation however isn’t causation: Imagined violence has not yet, with same ferocity, translated into real violence.
  • 57. Observations • The growth of hate speech online in Sri Lanka does not guarantee another pogrom. • It does however pose a range of other challenges to government and governance around social, ethnic, cultural and religious co-existence, diversity and, ultimately, to the very core of debates around how we see and organise ourselves post-war. • Ideational justification key foundation for real world violence
  • 58. Thank you www.cpalanka.org | bit.ly/hatespeechsl