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There are two problems with current online reviews and recommendations: 1) Nearly 50% of users do not trust reviews on sites because they may be fake, and 2) There is no way for users to virtually shop with friends and family to get their opinions. Liken offers two fixes: 1) It allows users to get recommendations from trusted contacts in their social networks. 2) It enables real virtual social shopping by allowing users to show items to and get recommendations from friends and family during the shopping process.





