7 Essential Steps to Facebook Advertising Success

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  • ----- Meeting Notes (9/4/12 13:01) -----http://facebook.com
  • ----- Meeting Notes (9/4/12 13:01) -----http://facebook.com
  • $36.76 + $15.0073 photo views39 post likes + 3112 page likes5 shares4 comments
  • $36.76 + $15.0073 photo views39 post likes + 3112 page likes5 shares4 comments
  • 7 Essential Steps to Facebook Advertising Success

    1. 1. 7 Essential Steps to Facebook Advertising Success While you‟re waiting … I‟ll serenade you ;^D And could you write the city where you‟re from and your facebook page url in the box on the right? Thanky you!http://soundcloud.com/juliegallaher
    2. 2. 7 Essential Steps to Facebook Advertising Successhttp://facebook.com/getonthemap
    3. 3. Julie Gallaherhttp://facebook.com/getonthemap
    4. 4. IntroSocial Media is FreeBut it‟s not Easyhttp://facebook.com/getonthemap
    5. 5. Today‟s Topics1. Goals2. Budget3. Targeting4. Ad Options5. Photos & Copy6. Landing Pages7. Test, Test, Testhttp://facebook.com/getonthemap
    6. 6. Is your advertising …Directionalvs.Creativehttp://facebook.com/getonthemap
    7. 7. Google is Directional• Users are looking for something specific• They want to be directed to where they can find it http://facebook.com/getonthemap
    8. 8. Facebook is Creative• You must Create the interest• Branding• Limited Time Offershttp://facebook.com/getonthemap
    9. 9. Goals & BudgetBefore you askHow much should I spend?AskWhat do I want to accomplish?http://facebook.com/getonthemap
    10. 10. 3 Ways to Make More Money • Attract New Customers • Get Current Customers to Spend More • Get Former Customers to Come Backhttp://facebook.com/getonthemap
    11. 11. Budget • Work Backwards • What kind of results do you want from your advertising • How aggressive do you need to be to get those resultshttp://facebook.com/getonthemap
    12. 12. Targeting• Who is your best customer?• What do you know about them?http://facebook.com/getonthemap
    13. 13. If I was your best customer• What do you know about me• Baby Boomer• Music – Jazz, Dean Martin, Frank Sinatra• Sports – San Francisco Giants• School – St Francis High School, UC Davis• Dachsunds• Wine• Cheerful, Happy Messaging• Which of these interests do I share with your other top prospectshttp://facebook.com/getonthemap
    14. 14. Ad Options• 2 Principal Types• Sidebar – Can be promoted to anyone• In-stream – Only to fans and friends of fanshttp://facebook.com/getonthemap
    15. 15. Ad Optionshttp://facebook.com/getonthemap
    16. 16. Sidebar Ad OptionsMarketplace AdsPhoto Post AdVideo Post AdEvent Post AdLink Post AdOffer Adhttp://facebook.com/getonthemap
    17. 17. In-Stream Ad OptionsPromoted Photo Post AdPromoted Video Post AdPromoted Event Post AdPromoted Link Post AdPromoted Offer AdSponsored Like StorySponsored Check-In Storyhttp://facebook.com/getonthemap
    18. 18. Sidebar Marketplace Adshttp://facebook.com/getonthemap
    19. 19. Sidebar Great Marketplace Adshttp://facebook.com/getonthemap
    20. 20. Sidebar Bad Marketplace Adshttp://facebook.com/getonthemap
    21. 21. Sidebar – Photo Posthttp://facebook.com/getonthemap
    22. 22. Sidebar – Photo Post Landing Pagehttp://facebook.com/getonthemap
    23. 23. Sidebar – Video Posthttp://facebook.com/getonthemap
    24. 24. Sidebar – Event Posthttp://facebook.com/getonthemap
    25. 25. Sidebar – Link Posthttp://facebook.com/getonthemap
    26. 26. Sidebar – Offershttp://facebook.com/getonthemap
    27. 27. In-Stream Promoted Posts You Need 400 Fans All the same types of ads used in “Post” ads, but more effective because they‟re in the stream. Can only be used in 1st 3 days after posting.http://facebook.com/getonthemap
    28. 28. In-Stream Like Storieshttp://facebook.com/getonthemap
    29. 29. In-Stream Check-In Storieshttp://facebook.com/getonthemap
    30. 30. Use a Mix of Adshttp://facebook.com/getonthemap
    31. 31. Photos & Copy • Remember your ideal customer … what would he/she like • Choose 3 Photos • Write 2 descriptions • Mix and Match to have 6 ads Photo is 100 x 65http://facebook.com/getonthemap
    32. 32. Photos & Copy • Check with Facebook to see ads they think you will like • http://facebook.com/ads/adboard • What posts have your fans likedhttp://facebook.com/getonthemap
    33. 33. Photos & Copy• On post ad – first 75 – 90 characters will be seen, make „em count• Always include a call to action – Like this if you want Salted Caramel to be our next specialhttp://facebook.com/getonthemap
    34. 34. Landing Page• With Marketplace Ads, your prospect can be directed to ANY page - your website, youtube, sales page• #1 Reason ads are rejected – ad and landing page don‟t matchhttp://facebook.com/getonthemap
    35. 35. Photo Post Landing Pagehttp://facebook.com/getonthemap
    36. 36. Landing Page – Facebook Apphttp://facebook.com/getonthemap
    37. 37. Landing Page – Facebook Apphttp://facebook.com/getonthemap
    38. 38. Landing Page– Youtubehttp://facebook.com/getonthemap
    39. 39. Landing Page– Websitehttp://facebook.com/getonthemap
    40. 40. Test, Test, Testhttp://facebook.com/getonthemap
    41. 41. Test, Test, Testhttp://facebook.com/getonthemap
    42. 42. My Best Ads $.38 per click Spent $13.00 Raised nearly $1,000 for MDAhttp://facebook.com/getonthemap
    43. 43. My Best Ads $.31 per clickhttp://facebook.com/getonthemap
    44. 44. My Best Ads $.04 per clickhttp://facebook.com/getonthemap
    45. 45. My Best Ads Spent $50.00 17,999 Impressions 240 Actions 108 Post Likes 5 Shares Targeted to Small Biz Owners in Sacramento Areahttp://facebook.com/getonthemap
    46. 46. Breaking News You Can Target Your Email List!https://www.facebook.com/ads/manage/powereditor/intro.php?act=28160579http://facebook.com/getonthemap
    47. 47. My Plans• More Webinars• Speaking engagements• Teaching• Launching Soon – Private Coaching Club• http://getonthemap.us/hello
    48. 48. What did you like most about this webinar?• GetOnTheMapFanReviews.com• http://getonthemapfanreviews.com
    49. 49. What did you not like about this webinar?• If you‟ve got some constructive criticism, email me at• julie@getonthemap.us
    50. 50. Credits• http://arstechnica.com/business/2011/ 01/no-opting-out-from-facebook- turning-your-check-ins-likes-into-ads/• Book – Killer Facebook Ads by Marty Weintraub• Facebook Apps – NorthSocial.com
    51. 51. Thank You

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