Studios are unlikely to invest in films that only earn $1-2 million in profits. Independent film producers obtain financing privately from sources like banks, businesses, wealthy friends, and relatives in order to maintain control over their projects. Independent producers can make separate distribution deals and keep more of the profits, and they determine budgets based on the funds raised from investors. Independent films stand to benefit more from box office revenues through gross distribution deals. Word of mouth is especially important for the success of independent films due to their typically smaller budgets and lack of major studio promotion.