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LIFE OF THE FILM PRODUCER;
                   PART 8

                                                  DISTRIBUTION AND ADVERTISING

How the producer is involves commercially? Through tie-ins and propaganda.

   The producer should know from the beginning of the entire process, what is the target
    audience of the film.
   The producer should be very knowledgeable about the film as a whole, and who will bring
    about the biggest response to it.
   The producer must try and find a way to cross the lines drawn by all social groups; the more
    people that go and see the film the better. There is a fine line to walk when determining
    the advertising that will be most beneficial.

                                 Time deadlines kill perfection!

       Foreign distributors can be of great importance to producers even before a film has
        gone to production.
       Foreign distribution is an ever-increasing benefit for the producer. If done correctly it
        is possible that foreign distribution could ultimately account for a majority of the films'
        profits.

“They are always thinking and trying to sell a product, and always looking for that one idea, that
one script which strikes a chord. Many producers begin their career as somebody's assistant.
Others come from other areas of the industry, such as directing, acting, managing, law, etc.
Others start out with simply a dream of being in the industry and money they received from
family or another source”

    “In any case, to be a producer means you must have confidence, perseverance and a
willingness to give your all to the project. The producer is the one who is there before the
                                 beginning and after the end.”

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Life of the film producer; part 8

  • 1. LIFE OF THE FILM PRODUCER; PART 8 DISTRIBUTION AND ADVERTISING How the producer is involves commercially? Through tie-ins and propaganda.  The producer should know from the beginning of the entire process, what is the target audience of the film.  The producer should be very knowledgeable about the film as a whole, and who will bring about the biggest response to it.  The producer must try and find a way to cross the lines drawn by all social groups; the more people that go and see the film the better. There is a fine line to walk when determining the advertising that will be most beneficial. Time deadlines kill perfection!  Foreign distributors can be of great importance to producers even before a film has gone to production.  Foreign distribution is an ever-increasing benefit for the producer. If done correctly it is possible that foreign distribution could ultimately account for a majority of the films' profits. “They are always thinking and trying to sell a product, and always looking for that one idea, that one script which strikes a chord. Many producers begin their career as somebody's assistant. Others come from other areas of the industry, such as directing, acting, managing, law, etc. Others start out with simply a dream of being in the industry and money they received from family or another source” “In any case, to be a producer means you must have confidence, perseverance and a willingness to give your all to the project. The producer is the one who is there before the beginning and after the end.”