I'm Rita Cervetto and I created this presentation to talk at SheSays Manchester in November 2015 about how I have been approaching culture (and life) recently. I used to live in the advertising "egg". For 7 years I learnt to love stress and pressure while the quality of my work and behaviors at work deteriorated. A lot of change has happened since then. Today I believe that everyone should be more aware of what values you live by and design a culture around them with other people. In this presentation I share how I chose to stop accepting what was wrong for me. My objective is to get people thinking about the cultures you live in and if there is anything that feels wrong, I invite you to break the egg and hatch. Find out more at www.culturedesign.tilda.ws Hire the experts at www.northernquarter.agency

1. hello!Rita Cervetto
@rcervetto #culturedesign

2. HATCHING.
@rcervetto / @SheSaysMCR
[ aka: when “nice” doesn’t cut it ]

3. engagement & culture
are the n.1 concerns
for corporate leaders
Deloitte Consulting / 3,300 business and HR leaders

4. what is culture?
Behaviors
Language
…etc
how, what, why, when…
(i.e. aggressive emails at 4am)
communication
communication
(i think its a loop)
Behaviors
Language
…etc

5. culture design
1. Setting values straight inside.
2. Setting values as a group.

6. the mindsetTrusting the process will be easier if you’re in it.
I want to tell you how I got in it.

7. Breaking the egg
hatching part 1

9. I signed up to a
culture that valued
appearances
The pay-off

11. I signed up to a
culture I really
tried to change

12. I signed up to a
culture I really
tried to change

13. 1. YOU CROSS A LIMIT
I could not continue to grow in the organization when no one was challenging
themselves or their teams.
2. YOU ANSWER YOUR OWN QUESTIONS
‘Will I ever be able to change this culture on my own?’ no.
‘Will I create value with my work in this company? In this environment / country /
office / space / situation?’ no
3. no excuses
I spent two years thinking: ’I’m going to die / What will people think / I’m crazy’
After which, these thoughts were not worse than how I felt day in and day out.
HATCHING CONDITIONS / decisions

14. courage & flight
hatching part 2

15. Control your mind: Carol Dweck
‘Becoming is better than being.’
Make a hard choice: Ruth Chang
‘Hard choices are precious opportunities to become the distinctive people that we are.’
Normalize change: Leila Benhassan
‘If you don’t like it change it’
Be vulnerable: Brene Brown
‘You’re imperfect and you’re wired for struggle, but you are worthy of love and belonging’
Break the habit: Charless Duhigg
courage
[ From other people who’ve been there before ]

16. values
[ Things I won’t compromise on at work ]
Being challenged
Feeling connected
Having fun

18. The pay-off

19. If you want to build a ship,
don't drum up the men to gather wood -
instead, teach them to yearn for
the vast and endless sea.
Antoine de Saint-Exupéry
French aristocrat, writer, poet, and pioneering aviator

20. I signed up to a
culture of trust

21. Susan Wheelan’s team development stages
(the birds are my experience)

22. one: dependency & inclusion

23. two: counter dependency & fight

24. three: trust & structure

25. four: performance & productivity

26. giggy pop
Hatching allowed me to co-found and brand
Culture Design workshop:
Reflection / Value setting / Company Values
www.giggypop.co
Weekly check-ins, Daily work

27. northern quarter
Hatching allowed me to co-found and run
Dotforge workshop
Credentials at Hyper Heat Festival
Virtual reflection sessions

28. northern quarter
Hatching allowed me to co-found and run
say hi:
ritacervetto@gmail.com
www.northernquarter.agency
@northernqtr

29. As an individual
1. Identify your main values.
2. Look to align them with people around you / your team.
3. Look for people who have the same.
As a team
1. Find out what are the values and needs of your team.
2. Commit to fulfilling them, together and everyday.
ok… so what can you do?

30. Why this matters?
Because what is important to you is valid
and you deserve to have it.
Because you have a higher chance of
achieving it with people who want it too.

31. i’m into culture
design. are you?

32. thanx!
@rcervetto
ritacervetto@gmail.com
#culturedesign