The LIC New Jeevan Anand Plan is a dual benefit endowment and whole life insurance policy that provides a sum assured with bonuses at maturity, while offering lifelong life coverage until the insured's death or age 100. Benefits include maturity and death payouts, tax deductions on premiums under Section 80C, and optional accidental death riders. Eligibility criteria include an entry age of 18-65 years and a minimum sum assured of Rs. 100,000.