This document provides instructions and reminders for an upcoming class. It mentions that there will be a quiz next week on chapters 7-20 from the Pulizzi text. The quiz must be taken with a team and is not open book. An editorial calendar with the team's content plan for the next 6 weeks is due next week. It also reminds students of upcoming individual assignments like a social media press release and blog posts that are due in the coming weeks. Students are asked to submit any missing fan page URLs, content purposes statements, or blog URLs by tomorrow.
This document discusses best practices for web development and design. It emphasizes laying strong foundations by considering accessibility, usability, searchability and discoverability. Key recommendations include using standard conventions like bold text and bullet points, ensuring content is visible to search engines through metadata and alt tags, and testing sites thoroughly before launching. The document also covers opportunities and challenges of mobile development, such as small screens and navigation limitations on phones.
This document outlines key concepts from a marketing course, including defining value, positioning statements, and applying these concepts to social marketing. It discusses how value is created by meeting customer needs with unique product benefits. Positioning statements communicate value by relating customer needs, product features, and benefits. While traditional marketing focuses on individual benefits, social marketing aims to benefit communities and change behaviors through awareness, barriers, and benefits-focused positioning. The course will next cover the marketing mix and having students analyze community needs for presentations.
This document discusses different types of written laws and how they are interpreted. It explains that statutes, regulations, constitutions, and cases all establish rules of law but are interpreted differently. When interpreting statutes, courts may consider the legislative intent, legislative history, and current public policy. Key parts of a case include the facts, procedural history, issues presented, rules of law, application of law to facts, holding, and dissenting opinions. Stare decisis, or precedent, requires courts to follow previous holdings, though they can be overturned with justification.
The document discusses synthesizing legal information from multiple cases. It provides examples of three cases involving a neighbor trespassing on private property. The cases establish that:
1) A trespasser is liable for trespassing.
2) Necessity is a defense for trespassing but the trespasser is still liable for any damages.
3) Collectively, the cases mean a trespasser is liable unless entry was necessary to avoid danger, in which case they are only liable for actual property damage.
This document provides an agenda and overview for a class on government regulation of the internet. It covers several key topics in internet law and policy, including regulatory methods, antitrust law, net neutrality, privacy, taxation of online commerce, and content regulation. The document outlines important court cases related to each topic and poses discussion questions to consider different policy perspectives on regulating the internet.
This document provides instructions and reminders for an upcoming class. It mentions that there will be a quiz next week on chapters 7-20 from the Pulizzi text. The quiz must be taken with a team and is not open book. An editorial calendar with the team's content plan for the next 6 weeks is due next week. It also reminds students of upcoming individual assignments like a social media press release and blog posts that are due in the coming weeks. Students are asked to submit any missing fan page URLs, content purposes statements, or blog URLs by tomorrow.
This document discusses best practices for web development and design. It emphasizes laying strong foundations by considering accessibility, usability, searchability and discoverability. Key recommendations include using standard conventions like bold text and bullet points, ensuring content is visible to search engines through metadata and alt tags, and testing sites thoroughly before launching. The document also covers opportunities and challenges of mobile development, such as small screens and navigation limitations on phones.
This document outlines key concepts from a marketing course, including defining value, positioning statements, and applying these concepts to social marketing. It discusses how value is created by meeting customer needs with unique product benefits. Positioning statements communicate value by relating customer needs, product features, and benefits. While traditional marketing focuses on individual benefits, social marketing aims to benefit communities and change behaviors through awareness, barriers, and benefits-focused positioning. The course will next cover the marketing mix and having students analyze community needs for presentations.
This document discusses different types of written laws and how they are interpreted. It explains that statutes, regulations, constitutions, and cases all establish rules of law but are interpreted differently. When interpreting statutes, courts may consider the legislative intent, legislative history, and current public policy. Key parts of a case include the facts, procedural history, issues presented, rules of law, application of law to facts, holding, and dissenting opinions. Stare decisis, or precedent, requires courts to follow previous holdings, though they can be overturned with justification.
The document discusses synthesizing legal information from multiple cases. It provides examples of three cases involving a neighbor trespassing on private property. The cases establish that:
1) A trespasser is liable for trespassing.
2) Necessity is a defense for trespassing but the trespasser is still liable for any damages.
3) Collectively, the cases mean a trespasser is liable unless entry was necessary to avoid danger, in which case they are only liable for actual property damage.
This document provides an agenda and overview for a class on government regulation of the internet. It covers several key topics in internet law and policy, including regulatory methods, antitrust law, net neutrality, privacy, taxation of online commerce, and content regulation. The document outlines important court cases related to each topic and poses discussion questions to consider different policy perspectives on regulating the internet.
This document provides an overview of key financial indicators and Securities and Exchange Commission (SEC) filings that publicly traded companies must disclose to provide transparency into their financial performance and operations. It explains that the annual 10-K, quarterly 10-Q and interim 8-K filings contain important financial statements and management discussion that give investors insight into a company's revenue, expenses, strategies, risks and overall financial condition. Reading these SEC filings requires understanding the various sections and statements within, including the balance sheet, income statement and cash flow statement, and how they present a complete picture of the company's profitability, efficiency and ability to meet its financial obligations.
This document discusses several issues relating to international internet law, including governance and jurisdiction, international trademarks and copyright, global contracts and securities, privacy, and cybercrime. It notes that jurisdiction is complex across borders and examines preference for national enforcement. The EU is presented as a model for internet jurisdiction based on defendant's domicile. However, self-regulation is likely to be the norm globally due to the role of technology. International treaties and organizations address issues such as trademarks, copyright, and the flow of capital. However, differing privacy standards and cybercrimes present ongoing challenges for global internet governance.
This document provides an overview of analyzing company financial statements. It discusses the three main financial statements - the balance sheet, income statement, and statement of cash flows. It explains what each statement shows and how to interpret key components like assets, liabilities, equity, revenue, expenses, and cash flow. The document also introduces common financial ratios that can be used to evaluate a company's solvency, liquidity, and profitability. It concludes by discussing horizontal and vertical analysis tools for analyzing trends in financial statement items and ratios over time or relative to industry benchmarks.
This document provides details on the processional order and layout for an honors convocation ceremony. It outlines where various groups like students, faculty, and banners should line up and be seated. The processional will begin at 6:15pm and proceed in a specific order inside the gym, with the platform party, university banner, and academic senate chair going last. The recessional will follow the same general order in reverse. Floor plans show the positioning of students, faculty, banners, and disabled seating throughout the event.
This document provides an overview of topics to be covered in a community-based social marketing course. The course will discuss understanding and defining social marketing, using marketing to develop communities, planning social marketing activities, and evaluating examples. It will also cover understanding target audiences and developing strategies. Social marketing focuses on influencing behaviors that benefit the collective good. Community-based social marketing specifically addresses issues that benefit the community. The strategic planning process for social marketing is similar to regular marketing but aims for behavior change for the greater good rather than revenue or market share goals.
The document discusses various aspects of personal selling including defining it, distinguishing between transaction-focused and trust-based relationship selling, sales professionalism, contributions to society and businesses, alternative selling approaches, and an overview of the sales process. The key points are that personal selling relies on interactions between buyers and sellers to develop relationships, relationship selling focuses on customer value and dialogue, and professionalism is important as selling evolves.
This document provides an overview of strategic communication and the writing process. It discusses determining purpose and analyzing the audience, as well as developing an outline using top-down or bottom-up approaches. The four major phases of writing are outlined as determining content, organizing, writing and revising, and adding design elements. Effective strategies consider using logic and/or emotion and positive and/or negative messaging. Style factors like readability, formality, and diction are also addressed.
The survey data from 6 years of university library surveys found that the library is heavily used as a place and content provider, but that the value of these roles is diverging. While some services are strained, user discomfort is on the rise. Digging deeper showed interesting variations between colleges in how the library is used that could help assess current services and develop new ones. The survey was limited in scope but provides a starting point to discuss next steps and priorities.
Bus 305 business communication syllabus spring 2014Michael Germano
This document outlines the syllabus for the BUS 305 Business Communications course taught by Professor Michael Germano in Spring 2014. The course will focus on refining students' communication skills for use in a business context. Students will complete various writing assignments, presentations, and exams assessing their understanding of business communication principles and ability to effectively analyze information and communicate recommendations. The course runs for 10 weeks, meeting twice weekly, and students can earn a total of 100 points through assessments weighted towards an analytical report, oral presentation, short writing assignments, midterm, final, and class participation.
This document discusses social media marketing content and strategies. It covers:
- Types of social media content like blog posts, videos, photos that can be distributed.
- Channels for distributing content like blogs, media sharing sites, and microblogs.
- Developing content through frameworks like flagship, pillar, and authority-building content.
- Optimization strategies like SEO, SMO, on-site tactics like optimized titles and share tools, and off-site tactics like links from other sites.
- Promoting content through social news and bookmarking sites.
This document provides an overview of key concepts in social media marketing and segmentation. It discusses how individuals engage with social media through their digital footprint and life streams. It also examines why consumers are drawn to social activities and how digital culture influences behavior. Several approaches to segmenting social media consumers are presented, including demographic, psychographic, benefit, and behavioral segmentation. Popular frameworks for categorizing different types of social media users and levels of engagement are described, such as the Social Technographics model and Pew Internet's technology types. The document aims to help marketers better understand social media consumers to effectively target and engage with different audience segments.
This document outlines the guidelines for the final project in the MKT 420 course, which consists of an organizational SEO strategic plan report and presentation. Students will work in teams of two to create a 10-page report covering 10 sections, including objectives, SWOT analysis, competitor analysis, and specific tactic recommendations. They will also present the key tactics from the report in a 10-minute, 9-slide presentation. The report is worth 22 points and the presentation is worth 8 points (pass/fail). The project aims to provide a strategic roadmap for a business's search efforts by analyzing internal strengths/weaknesses and external opportunities/threats to identify the most appropriate search optimization tactics.
MKT 420 SEO Week 4 Steps for performing an SEO Audit including SERP page analysis, content analysis, review of code, measuring trustworthiness, evaluating potential keywords and content organization.
This document provides an agenda for an SEO planning discussion. It will cover SEO planning, strategy, and implementation. Specifically, it will discuss how SEO can provide visibility and website traffic. It will also address understanding customer intent, developing an SEO strategy based on business goals and target personas, competitive analysis, and setting objectives for metrics like traffic, sales, and lead generation.
High Impact Strategies for Enhancing Student Engagement Online and Hybrid Ma...Michael Germano
Strategies for impacting student success and satisfaction in online and hybrid classes via increasing social presence in digital learning environments.
This document discusses strategies for creating viral content using Berger's STEPPS framework. It examines each element of STEPPS - Social currency, Triggers, Emotion, Public, Practical value, and Storytelling. Examples are provided for how brands have incorporated these elements into successful viral campaigns. Students are then asked to envision a social media content campaign for an unknown product using the STEPPS model and storyboarding a video that incorporates each element. The final class will involve discussing fan media in relation to STEPPS and presenting content strategies and ideas.
This document discusses teaching and measuring creativity in social media marketing classrooms. It outlines preliminary research finding that marketing students see themselves as creative but creativity is not necessarily rewarded in academic settings. It also describes a social media marketing certificate program offered by California State University, Los Angeles. The document proposes models and exercises to help students develop and demonstrate their creative skills in social media strategy, content creation, and other areas.
This document discusses how big data and analytics are used in marketing to create value for customers. It explains that technological changes have led to the massive creation of digital data from various sources. Marketing analytics uses this customer data to better understand customers and predict their needs and wants in order to determine value. The document advocates that information professionals can play an important role as thought leaders in organizations that use data analytics to inform marketing strategies and processes. It suggests some steps for redefining one's role within an organization to contribute more to analytics and value creation efforts.
This document discusses various types of cybercrime and challenges related to law enforcement. It covers topics like fraud, identity theft, privacy invasions, cyberbullying, commercial crimes, spam, challenges in investigating cybercrimes due to their complex nature and lack of jurisdictional boundaries, and several court case precedents related to cybercrime.
This document provides an overview of intellectual property topics including patents, trade secrets, and a case discussion. It summarizes that patents provide exclusivity for new and non-obvious inventions for 20 years, trade secrets protect valuable business information that companies have taken steps to keep secret, and both have advantages and limitations for protecting ideas and information compared to other IP rights.
This document provides an overview of key financial indicators and Securities and Exchange Commission (SEC) filings that publicly traded companies must disclose to provide transparency into their financial performance and operations. It explains that the annual 10-K, quarterly 10-Q and interim 8-K filings contain important financial statements and management discussion that give investors insight into a company's revenue, expenses, strategies, risks and overall financial condition. Reading these SEC filings requires understanding the various sections and statements within, including the balance sheet, income statement and cash flow statement, and how they present a complete picture of the company's profitability, efficiency and ability to meet its financial obligations.
This document discusses several issues relating to international internet law, including governance and jurisdiction, international trademarks and copyright, global contracts and securities, privacy, and cybercrime. It notes that jurisdiction is complex across borders and examines preference for national enforcement. The EU is presented as a model for internet jurisdiction based on defendant's domicile. However, self-regulation is likely to be the norm globally due to the role of technology. International treaties and organizations address issues such as trademarks, copyright, and the flow of capital. However, differing privacy standards and cybercrimes present ongoing challenges for global internet governance.
This document provides an overview of analyzing company financial statements. It discusses the three main financial statements - the balance sheet, income statement, and statement of cash flows. It explains what each statement shows and how to interpret key components like assets, liabilities, equity, revenue, expenses, and cash flow. The document also introduces common financial ratios that can be used to evaluate a company's solvency, liquidity, and profitability. It concludes by discussing horizontal and vertical analysis tools for analyzing trends in financial statement items and ratios over time or relative to industry benchmarks.
This document provides details on the processional order and layout for an honors convocation ceremony. It outlines where various groups like students, faculty, and banners should line up and be seated. The processional will begin at 6:15pm and proceed in a specific order inside the gym, with the platform party, university banner, and academic senate chair going last. The recessional will follow the same general order in reverse. Floor plans show the positioning of students, faculty, banners, and disabled seating throughout the event.
This document provides an overview of topics to be covered in a community-based social marketing course. The course will discuss understanding and defining social marketing, using marketing to develop communities, planning social marketing activities, and evaluating examples. It will also cover understanding target audiences and developing strategies. Social marketing focuses on influencing behaviors that benefit the collective good. Community-based social marketing specifically addresses issues that benefit the community. The strategic planning process for social marketing is similar to regular marketing but aims for behavior change for the greater good rather than revenue or market share goals.
The document discusses various aspects of personal selling including defining it, distinguishing between transaction-focused and trust-based relationship selling, sales professionalism, contributions to society and businesses, alternative selling approaches, and an overview of the sales process. The key points are that personal selling relies on interactions between buyers and sellers to develop relationships, relationship selling focuses on customer value and dialogue, and professionalism is important as selling evolves.
This document provides an overview of strategic communication and the writing process. It discusses determining purpose and analyzing the audience, as well as developing an outline using top-down or bottom-up approaches. The four major phases of writing are outlined as determining content, organizing, writing and revising, and adding design elements. Effective strategies consider using logic and/or emotion and positive and/or negative messaging. Style factors like readability, formality, and diction are also addressed.
The survey data from 6 years of university library surveys found that the library is heavily used as a place and content provider, but that the value of these roles is diverging. While some services are strained, user discomfort is on the rise. Digging deeper showed interesting variations between colleges in how the library is used that could help assess current services and develop new ones. The survey was limited in scope but provides a starting point to discuss next steps and priorities.
Bus 305 business communication syllabus spring 2014Michael Germano
This document outlines the syllabus for the BUS 305 Business Communications course taught by Professor Michael Germano in Spring 2014. The course will focus on refining students' communication skills for use in a business context. Students will complete various writing assignments, presentations, and exams assessing their understanding of business communication principles and ability to effectively analyze information and communicate recommendations. The course runs for 10 weeks, meeting twice weekly, and students can earn a total of 100 points through assessments weighted towards an analytical report, oral presentation, short writing assignments, midterm, final, and class participation.
This document discusses social media marketing content and strategies. It covers:
- Types of social media content like blog posts, videos, photos that can be distributed.
- Channels for distributing content like blogs, media sharing sites, and microblogs.
- Developing content through frameworks like flagship, pillar, and authority-building content.
- Optimization strategies like SEO, SMO, on-site tactics like optimized titles and share tools, and off-site tactics like links from other sites.
- Promoting content through social news and bookmarking sites.
This document provides an overview of key concepts in social media marketing and segmentation. It discusses how individuals engage with social media through their digital footprint and life streams. It also examines why consumers are drawn to social activities and how digital culture influences behavior. Several approaches to segmenting social media consumers are presented, including demographic, psychographic, benefit, and behavioral segmentation. Popular frameworks for categorizing different types of social media users and levels of engagement are described, such as the Social Technographics model and Pew Internet's technology types. The document aims to help marketers better understand social media consumers to effectively target and engage with different audience segments.
This document outlines the guidelines for the final project in the MKT 420 course, which consists of an organizational SEO strategic plan report and presentation. Students will work in teams of two to create a 10-page report covering 10 sections, including objectives, SWOT analysis, competitor analysis, and specific tactic recommendations. They will also present the key tactics from the report in a 10-minute, 9-slide presentation. The report is worth 22 points and the presentation is worth 8 points (pass/fail). The project aims to provide a strategic roadmap for a business's search efforts by analyzing internal strengths/weaknesses and external opportunities/threats to identify the most appropriate search optimization tactics.
MKT 420 SEO Week 4 Steps for performing an SEO Audit including SERP page analysis, content analysis, review of code, measuring trustworthiness, evaluating potential keywords and content organization.
This document provides an agenda for an SEO planning discussion. It will cover SEO planning, strategy, and implementation. Specifically, it will discuss how SEO can provide visibility and website traffic. It will also address understanding customer intent, developing an SEO strategy based on business goals and target personas, competitive analysis, and setting objectives for metrics like traffic, sales, and lead generation.
High Impact Strategies for Enhancing Student Engagement Online and Hybrid Ma...Michael Germano
Strategies for impacting student success and satisfaction in online and hybrid classes via increasing social presence in digital learning environments.
This document discusses strategies for creating viral content using Berger's STEPPS framework. It examines each element of STEPPS - Social currency, Triggers, Emotion, Public, Practical value, and Storytelling. Examples are provided for how brands have incorporated these elements into successful viral campaigns. Students are then asked to envision a social media content campaign for an unknown product using the STEPPS model and storyboarding a video that incorporates each element. The final class will involve discussing fan media in relation to STEPPS and presenting content strategies and ideas.
This document discusses teaching and measuring creativity in social media marketing classrooms. It outlines preliminary research finding that marketing students see themselves as creative but creativity is not necessarily rewarded in academic settings. It also describes a social media marketing certificate program offered by California State University, Los Angeles. The document proposes models and exercises to help students develop and demonstrate their creative skills in social media strategy, content creation, and other areas.
This document discusses how big data and analytics are used in marketing to create value for customers. It explains that technological changes have led to the massive creation of digital data from various sources. Marketing analytics uses this customer data to better understand customers and predict their needs and wants in order to determine value. The document advocates that information professionals can play an important role as thought leaders in organizations that use data analytics to inform marketing strategies and processes. It suggests some steps for redefining one's role within an organization to contribute more to analytics and value creation efforts.
This document discusses various types of cybercrime and challenges related to law enforcement. It covers topics like fraud, identity theft, privacy invasions, cyberbullying, commercial crimes, spam, challenges in investigating cybercrimes due to their complex nature and lack of jurisdictional boundaries, and several court case precedents related to cybercrime.
This document provides an overview of intellectual property topics including patents, trade secrets, and a case discussion. It summarizes that patents provide exclusivity for new and non-obvious inventions for 20 years, trade secrets protect valuable business information that companies have taken steps to keep secret, and both have advantages and limitations for protecting ideas and information compared to other IP rights.
This document provides an overview of intellectual property topics including patents, trade secrets, and related cases. It discusses what patents are, how they are obtained and enforced, and key requirements like novelty and non-obviousness. Business method patents and landmark cases are addressed. Trade secrets are defined as virtually any valuable business information that owners take reasonable steps to protect. Both patents and trade secrets are important forms of intellectual property protection.
This document outlines the agenda for a BUS 305 week 8 class which focuses on revising and editing text. It discusses that revising and editing is a multi-step process that involves revising the design, organization, content, and sentences of a document. Specifically, it provides acronyms to help guide revising the organization (OABC), content (the four C's), paragraphs (CLOUDS), and sentences (SPELL). It also mentions that students can earn extra credit points by revising a sample memo in teams of 4 or less.
This document provides an agenda and overview of key topics in trademark and copyright law, and how digital publishing and online connectivity have impacted these areas of intellectual property law. It discusses topics such as trademarks, copyright, infringement, fair use, secondary liability, domain names, the Digital Millennium Copyright Act, and notable cases related to trademarks and copyrights online. The document aims to examine the policy considerations behind laws and regulations regarding intellectual property in the digital age.
Michael Germano's presentation discusses social media best practices for new graduates. It recommends managing your online reputation by googling yourself, optimizing privacy settings, and only posting thoughtful content. It also suggests using social media to build your personal brand, demonstrate soft skills that employers value, and network to help with career hunting. The key message is that social media can be leveraged to promote your professional strengths and value to potential employers if used intelligently.
This document provides an agenda for a discussion on employment and technology law issues. It outlines several topics that will be covered, including employment agreements like non-competes and invention assignments, employment eligibility verification, employee rights as at-will workers, issues around unpaid interns and foreign workers, and post-employment obligations and agreements like non-disclosure agreements and separation agreements. It also briefly summarizes several relevant court cases on these topics like Intel v. Hamidi on former employee rights and duties and Mattel v. MGA on invention ownership.
This document provides guidance on communicating bad news messages effectively. It discusses the indirect pattern for bad news, which includes beginning with a buffer, explaining reasons, stating the bad news, offering an alternative, and closing positively. It also covers applying the CBO approach to drafting messages and strategies for different types of bad news messages, such as recommendation, request, adjustment, credit, and order refusals. Specific techniques are outlined for each section of the message and maintaining goodwill while delivering unwanted information.
This document provides an agenda and overview of key topics related to contracts for technology and the internet. It discusses the basic elements of a contract, as well as types of contracts like licenses, partnerships, and proprietary agreements for software. Specific cases are referenced to illustrate legal principles for contracts in technology. Licensing models for software including open source and copyleft are also covered, along with policy issues around intellectual property protection for software.
This document provides an agenda for a business research course. It outlines the different types of research, including secondary and primary research. Secondary research involves using existing information from databases, publications, and online sources. Primary research involves original research through surveys, interviews, and other methods. The document discusses evaluating secondary sources and provides tips for conducting primary research through surveys. It emphasizes the importance of research for business decision-making and avoiding biases. Students are instructed to begin researching the background of their analytical report topic using secondary sources and to start developing an outline.
This document provides instructions for lining up and procession order for an honors convocation ceremony. It details the assembly areas for students and faculty, the interior layout of the ceremony space, and the order of march for banners, platform party, faculty, and students both for the processional and recessional. It also lists the individuals assigned to various roles to facilitate the ceremony such as banner carriers, aligners, seaters, and those providing assistance.