Digiday Programmatic Marketing Summit Europe 2018

1. Leading Global Media Teams in
the Age of Transparency

3. What’s Really Changed in this Business?

5. Quantophilia
(n) The love of measurement

6. How is this Affecting the CMO Role?

7. 1. Procurement of AdTech & MarTech
• High valuations in both Martech & Adtech create solution bias
• Solving for Technology Problems not Customer Behaviors
Ad-Side Tracking Onsite Tracking
CRM & Social CRM Social Listening Tools
Media Management Platforms

8. 2. (Dis)content, Too Much? Too
Little?

9. 3. Ops-Led Value / Innovation
Strategy is a
commodity, Execution
is an art.

10. 4. Leadership is No Longer One Person
• Business Churn
• Pace of Change
• Cultural Impact
• Range of disciplines
• Complexification

12. • Focus on Core Capabilities
• Develop Smart Partnerships
• Build Unique Strengths
Three Core Biases for Best Practice

13. Who will be using this technology? (Often underestimated)
Workflowchanges are not easy, real change is hard
Deploying New Digital Marketing Innovations

14. Quantomania
(n) The belief that everything can be solved
by measurement and calculation
incorporated in algorithms

15. Thank You