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An Analysis of Twitter
Conversations Around LeWeb 2011
          December 2011


                              Saif Ajani, CEO
                            saif@visibli.com
                               647.219.7424
Tweets per Hour Mentioning LeWeb
    (For more, see Tweet Clouds in the Appendix section)
         6,000
                     12/7 10am-11am                  12/8 10am-11am                       12/9 11am-12pm
                   (3,755 tweets): Karl             (2,821 tweets): Phil                (2,998 tweets): Daniel
                    Lagerfeld launches            Libindiscusses Evernote                  Ek launches new
                   online fashion brand                                                      Spotify radio

                                     12/7 2pm-3pm                            12/8 3pm-4pm                           12/9 2pm-3pm
         4,000                     (4,352 tweets): Eric                  (1,969 tweets): World                   (2,142 tweets): Sean
                                    Schmidt discusses                   discusses Schmidt’s Ice                       Parker and
                                     Android and ICS                    Cream Sandwich annct                     ShervinPishevar talk
                                                                                                                       startups




         2,000




           -
           Dec 7, 2011                                                                                                  Dec 9, 2011
             8:00 AM
                                                                  CET                                                    4:00 PM


Page 2
Most Popular Accounts @Mentioned

                  @loic                                            1,617

          @LeWebGame                                             1,566

            @Bill_Gross                                  1,075

            @socialance                            965

            @frenchweb                           912

         @francetvdirect                   825

               @sparker              648

         @NETAPORTER                 646

         @TheNextWeb           565

             @cdeniaud         555

                           -                     1,000                     2,000
                                 Number of Times @mentioned
Page 3
Most Linked-to Domains with LeWeb

               ustream.tv                                                                1,899

             youtube.com                                                             1,781

                leweb.net                                                        1,651

               instagr.am                                       1,147

             frenchweb.fr                                      1,118

          thenextweb.com                                920

                yfrog.com              484

   leweb2011.sharypic.com          431

          memeburn.com            398

                  zdnet.fr       354

                             -     500                 1,000             1,500           2,000
                                             Number of Times Linked-to

Page 4
Most Popular Twitter Apps Used

                       Web                                                                        23.1%

                 TweetDeck                                                      12.9%

          Twitter for iPhone                                            10.9%

            Twitter for iPad                            6.8%

                  HootSuite                           5.7%

            Twitter for Mac                    4.3%

              Tweet Button                   3.3%

                   Echofon               3.1%

         Twitter for Android          2.0%

     Twitter for Blackberry           1.8%

                               0.0%            5.0%             10.0%             15.0%   20.0%     25.0%
                                                               % of Tweets with LeWeb
Page 5
About Visibli

    Visibli is a social media insights and optimization platform that helps brands
    better understand their content and communities.

    •Who your most influential followers are, and who influences them
    •Whatspecific topics your followers are talking about and clicking on
    •Whenyou should share each category of content to increase engagement
    •Whereyour followers hang out across the web, and where to target them

    To contact us, please send an email to Saif Ajani at saif@visibli.com




Page 6
APPENDIX




Page 7
Tweet Cloud: 12/7 @ 10am




Page 8
Tweet Cloud: 12/7 @ 2pm




Page 9
Tweet Cloud: 12/8 @ 10am




Page 10
Tweet Cloud: 12/8 @ 3pm




Page 11
Tweet Cloud: 12/9 @ 11am




Page 12
Tweet Cloud: 12/9 @ 2pm




Page 13

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LeWeb 2011 - Analysis

  • 1. An Analysis of Twitter Conversations Around LeWeb 2011 December 2011 Saif Ajani, CEO saif@visibli.com 647.219.7424
  • 2. Tweets per Hour Mentioning LeWeb (For more, see Tweet Clouds in the Appendix section) 6,000 12/7 10am-11am 12/8 10am-11am 12/9 11am-12pm (3,755 tweets): Karl (2,821 tweets): Phil (2,998 tweets): Daniel Lagerfeld launches Libindiscusses Evernote Ek launches new online fashion brand Spotify radio 12/7 2pm-3pm 12/8 3pm-4pm 12/9 2pm-3pm 4,000 (4,352 tweets): Eric (1,969 tweets): World (2,142 tweets): Sean Schmidt discusses discusses Schmidt’s Ice Parker and Android and ICS Cream Sandwich annct ShervinPishevar talk startups 2,000 - Dec 7, 2011 Dec 9, 2011 8:00 AM CET 4:00 PM Page 2
  • 3. Most Popular Accounts @Mentioned @loic 1,617 @LeWebGame 1,566 @Bill_Gross 1,075 @socialance 965 @frenchweb 912 @francetvdirect 825 @sparker 648 @NETAPORTER 646 @TheNextWeb 565 @cdeniaud 555 - 1,000 2,000 Number of Times @mentioned Page 3
  • 4. Most Linked-to Domains with LeWeb ustream.tv 1,899 youtube.com 1,781 leweb.net 1,651 instagr.am 1,147 frenchweb.fr 1,118 thenextweb.com 920 yfrog.com 484 leweb2011.sharypic.com 431 memeburn.com 398 zdnet.fr 354 - 500 1,000 1,500 2,000 Number of Times Linked-to Page 4
  • 5. Most Popular Twitter Apps Used Web 23.1% TweetDeck 12.9% Twitter for iPhone 10.9% Twitter for iPad 6.8% HootSuite 5.7% Twitter for Mac 4.3% Tweet Button 3.3% Echofon 3.1% Twitter for Android 2.0% Twitter for Blackberry 1.8% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% % of Tweets with LeWeb Page 5
  • 6. About Visibli Visibli is a social media insights and optimization platform that helps brands better understand their content and communities. •Who your most influential followers are, and who influences them •Whatspecific topics your followers are talking about and clicking on •Whenyou should share each category of content to increase engagement •Whereyour followers hang out across the web, and where to target them To contact us, please send an email to Saif Ajani at saif@visibli.com Page 6
  • 8. Tweet Cloud: 12/7 @ 10am Page 8
  • 9. Tweet Cloud: 12/7 @ 2pm Page 9
  • 10. Tweet Cloud: 12/8 @ 10am Page 10
  • 11. Tweet Cloud: 12/8 @ 3pm Page 11
  • 12. Tweet Cloud: 12/9 @ 11am Page 12
  • 13. Tweet Cloud: 12/9 @ 2pm Page 13