The document discusses Levi Strauss' idea that narratives are structured around binary opposites such as hero/villain and how we understand words based on their opposites. It then explains how the media industry, particularly horror films, frequently uses binary opposites in themes such as old/young, sane/insane, life/death, human/supernatural, and good/evil to contrast dark and light.

1. By Daisy Sadeh
LEVI STRAUSS

2. Levi Strauss argues that narratives are arranged
around the conflict of binary opposites. He says
the way we understand certain words depends on
our understanding of their opposites. For
example the meaning of the word villain depends
on our understanding of the opposite, hero.
Within the media industry binary opposites are
frequently used, especially in films.
BINARY OPPOSITES

3. BINARY OPPOSITES IN HORROR
FILMS
Old Young
Insane
Sane

4. BINARY OPPOSITES IN HORROR
FILMS
Life Death
Human
Supernatural

5. BINARY OPPOSITES IN HORROR
FILMS
Good Evil
Dark
Light