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Leveraging Video For Conversational Marketing

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Joseph Jaffe
Joseph Jaffe

This presentation includes notes from the panel I moderated at the OMMA Conference in New York City on September 26th, 2007

BusinessTechnology
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Leveraging Video for Conversational Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conversational Marketing is… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do consumers want to have conversations with marketers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What role does content play in this new environment? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What about video? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s its role? ,[object Object],[object Object],[object Object]
Future of the 30-second spot? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future for Video Podcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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