Elevated - Cargo Cult Marketing
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Elevated: How better reporting can increase your budget, get you promoted, and elevate marketing within your organization. Too often, marketers fall victim to "cargo cult marketing" — pursuing tactics that drive zero results because of a fundamental misunderstanding of what made them work in the first place. Google Analytics and data-driven marketing are one way to avoid cargo cult marketing; but Google Analytics is not enough. Learn how to develop better functional reports and data communication skills to elevate marketing within your company. _The Visual Display of Quantitative Information_ by Edward Tufte: http://amzn.to/2khthZN _The Functional Art_ by Alberto Cairo: http://amzn.to/2j2pvyj Watch the video here: http://www.keloland.com/custompages/trendigital-2017/
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This document promotes MyLeadSystemPro (MLSP), which it describes as a solution to problems faced by network marketers and business owners. It claims MLSP will help users build relationships by developing an expert leadership brand and attracting prospects through customized websites. MLSP also teaches lead generation strategies and provides multiple income streams. The document argues that MLSP equips users with the vital tools needed to succeed like those who profited during the California Gold Rush by selling supplies. It encourages users to focus on building lists, relationships, and marketing to maximize returns.
B2 b marketing-manifesto-velocity-partners
The document discusses how the landscape of B2B marketing has changed dramatically with the rise of the internet and digital technologies. Specifically:
1. The internet has created a new way of thinking about marketing by enabling tactics like zero-latency campaigns, targeting micro-niches, increased transparency, smaller companies competing effectively, and new digital tools.
2. The buying process for B2B customers has changed, with buyers starting their journey in different places online and going through a new series of steps before making a purchase.
3. Competition in B2B marketing has increased as other marketers have also recognized these changes, gaining new powers of speed, agility and ability to target customers.
b2b Marketing
The document discusses the challenges facing modern B2B marketers and outlines strategies for overcoming them. It begins by stating that the internet has fundamentally changed the B2B marketing landscape by enabling new ways of thinking, like zero-latency campaigns and the ability to target very niche audiences. It then explains that the new B2B buyer journey is less linear and vendors have less influence, so marketers must meet buyers where they are in their process. Finally, it describes the "battle for attention" in this new environment and emphasizes that marketers must demonstrate what's in it for the buyer in order to earn their attention and permission to market. The key is addressing usefulness and entertainment with compelling titles, sub-headlines, design
The Top 7 Content Marketing Struggles
These days marketers are creating a ton of content, but many lack a process for creating, managing and publishing that content.
In fact, just 42% of marketers say they're effective at content marketing.
This presentation identifies the top 7 content marketing struggles, and offers a workflow to solve them!
Coffee Is For Closers
An article about sales logic, creative selling and sales techniques. This ia not written by me so I am not taking credit for it Just taking credit for finding it, liking it and posting it!
Unit 1 - Introduction to Marketing - Part 2
This document provides an introduction to key marketing terminology, including definitions of markets, demographics, psychographics, and geographics. It explains that a market consists of prospective customers that can be researched and segmented using demographics like age, gender, income and education level. Common demographics discussed include age categories, gender, race, education level and income level. The document also defines target markets, psychographics, and geographics. It provides examples of how to analyze the demographics of one's peers and identify a target market and related products/services and locations of interest. The overall purpose is to introduce terminology needed to effectively market a new fantasy sports franchise to its target city and market.
The 2X Secret: What Nobody Tells You About Earning More From Your Skills
When building our skills and advancing our careers, we tend to reach for the same skills again and again. But there's a simple way to make your skills more valuable and career more secure. It's a path that people like Elon Musk, Matthew Inman (creator of the Oatmeal), and Scott Adams (creator of Dilbert) have all used to amplify their core talent and earn more money. I'll teach it to you and show you how to use this method to advance your career.
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Marketers have access to more data than ever—but more data doesn't equal more insight. What's the best way to measure success, and how can marketers find the metrics that make a difference for their business?
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Presented February 28, 2019 at the Trendigital Summit in Sioux Falls, SD.
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The world of digital analytics is more complicated than Google Analytics would have you believe. This session presents how to use Visualization, Attribution, and Experimentation to better understand the stories behind the data.
This session was presented live at the Trendigital Summit in Sioux Falls, SD, on January 29, 2016. This presentation has been expanded from its original format with a tutorial on linear regression, in addition to several downloadable Google Sheets and Excel links.
Tweet @chrisprender with questions and comments.
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How are people getting to your website, and what are they doing when they arrive? Which pages of your site keep people engaged, and which ones do they ignore? Which digital marketing channels are giving you more customers and making you money?
Google Analytics can answer these questions and more, but only if you know where to look. This session is perfect for the analytics novice, and will cover GA setup, reporting, and how to make the most out of the tool in only ten minutes a week.
Dashboard URL:
https://www.google.com/analytics/web/template?uid=OsqxWWtnRKmhBpH2pYFL3Q
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Have you taken analytics as far as it can go? For some marketers, the basic Google Analytics configuration is not enough. What other data can you learn about your website visitors? This session is designed for advanced Google Analytics users, and will explore the underused features of GA and other digital analytics tools, including person-level tracking, click mapping, and tag management.
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website = https://digitaldiscovery.institute/
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Elevated - Cargo Cult Marketing
- 1. ELEVATED
- 6. CARGO CULT MARKETING PURSUING POPULAR TACTICS WITHOUT UNDERSTANDING WHY THEY WORKED.
- 9. HOW DO WE AVOID CARGO CULT MARKETING?
- 10. USE THE DATA SHARE THE DATA GET THE DATA
- 11. YOU EITHER MAKE THE REPORTS OR YOU GET THE REPORTS
- 12. I FEEL CONFIDENT THAT MY REPORTING DRIVES RELEVANT, MEANINGFUL BUSINESS DECISIONS.
- 15. TWO TYPES OF REPORTS
- 16. 1) STATUS REPORT
- 20. A FUNCTIONAL REPORT ANSWERS THE QUESTION “SO WHAT?”
- 21. MOST MARKETERS ARE DOING THE FIRST BUT THINK THEY ARE DOING THE SECOND.
- 22. MOST MARKETERS ARE DOING THE FIRST BUT THINK THEY ARE DOING THE SECOND.
- 24. DATA
- 25. IF YOU DON’T KNOW YOUR NUMBERS, YOU DON’T KNOW YOUR BUSINESS. - MARCUS LEMONIS
- 27. My boss doesn’t “Get” marketing “MY BOSS DOESN’T ‘GET’ WHAT I DO.”
- 32. WHAT GETS MEASURED GETS MANAGED. - LORD KELVIN (KINDA)
- 33. ACTIONABLE DATA CONNECTS MARKETING ACTIONS TO BUSINESS GOALS
- 42. OUR SYSTEMS DON’T TALK THAT DATA IS PRIVATE WE’RE NOT TRACKING IT FROM ANOTHER DEPARTMENT
- 43. THE BEST WAY TO GET THE RIGHT ANSWER ON THE INTERNET IS NOT TO ASK A QUESTION; IT’S TO POST THE WRONG ANSWER. - WARD CUNNINGHAM
- 49. EVERY DECISION IS EASIER WITH THE RIGHT DATA.
- 50. CONTEXT
- 57. SPARKLINES
- 58. #1
- 61. FOCUS ON THE TOP TWO THINGS YOUR COMPETITOR IS DOING SIGNIFICANTLY BETTER THAN YOUR COMPANY. - AVINASH KAUSHIK
- 64. INSIGHTS
- 70. INSIGHT IS KNOWING WHAT’S IMPORTANT AND WHAT’S NOT IMPORTANT.
- 74. A FOOLISH CONSISTENCY IS THE HOBGOBLIN OF LITTLE MINDS. - RALPH WALDO EMERSON
- 77. #5
- 78. ACTION
- 83. EVERY DECISION IS EASIER WITH THE RIGHT DATA.
- 84. DATA
- 85. DATA CONTEXT
- 88. YOUR REPORTS ARE A LITTLE BETTER.
- 89. AVOID CARGO CULTS. MAKE YOUR MARKETING PROVE THAT IT WORKS.
- 91. EVERY DECISION IS EASIER WITH THE RIGHT DATA.
- 94. GET YOU PROMOTED
- 95. EVERY JOB DESCRIPTION IS THE SAME. YOUR JOB IS TO MAKE YOUR BOSS LOOK GOOD IN FRONT OF THEIR BOSS. - MERLIN MANN
- 96. GIVE YOUR BOSS THE AMMO TO MAKE REVENUE-GENERATING DECISIONS.
- 99. MARKETING DELIVERS THE CHOCOLATE AND CIGARETTES EVERY DAY. AND YOU CAN PROVE IT.