Leveraging Lectures by Minna Lehtinen and Emma Kelly

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The document discusses leveraging lectures through various digital promotion and distribution strategies. It recommends getting buy-in, creating graphics to promote lectures before events, taking photos and videos during events to share on social media like Facebook Live and Twitter, and then after distributing recordings through podcasts, blogs, and advertising to reach wider audiences. The strategies helped a lecture series reach over 2,200 attendees, generate thousands of views, and hundreds of podcast listens, showing how digital tools can expand the impact of educational events.

Education

Leveraging Lectures
Minna Lehtinen and Emma Kelly
Global Development Institute
The University of Manchester
ContentED Conference
Thursday 29 June, 2017

• Rebrand
• New time
• Speaker profiles
• Real world relevance
development@manchester
400
attendees

Before
• Buy in
• Graphics
During
• Photography
• Vox Pops
• Livetweet
• Facebook Live
• Audio recording
After
• Podcast
• Slideshare
• Blog
• Blog again
• Advertising
• Promotion
What we did

During
• Photography
• Vox pops
• Livetweet
• Facebook Live
• Audio recording

During
• Photography
• Vox pops
• Livetweet
• Facebook Live
• Audio recording
#GDILecture

After
• Podcast
• Slideshare
• Blog
• Blog again
• Advertising
• Promotion

Result!
2,200
attendees
16
blogs 6,500
livestream
views
12,000
vox pop
views
355
podcast
listens

Next time
• Learning curve
• Planning control
• Improvements

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