This was a project for my PR internship at TripIt, which was presented at an all-hands meeting. Through this deck, we examine trending topics, findings, and recommendations to boost TripIt's press coverage in the travel industry.

1. LEVERAGING BUSINESS TRAVEL
PRESS FOR TRIPIT
Emily Fang
PR Intern
Summer 2016

2. Project Scope
1
What I Looked At
Findings
Trending Terms
Brands receive strong coverage for innovation, thought leadership,
staying up-to-date, and maintaining strong relations
● Business travel and lifestyle consumer publications dated
from December 2015 to present
● Sources from Google News, Bing News, Yahoo News
On-demand options reshape travel experiences
● Creates a cohesive experience at all phases
● Personalizing trips according to preference
● Apps create on-demand options on other platforms
Terms frequently used by the press
● Bleisure, traveler burnout, bizcations, jetsetter, roadwarrior,
suitcase entrepreneur, travel leaders, travel productivity
Research the environment, and brands that have received strong business traveler press to gain
insights around how TripIt can attract more business travel focused media coverage.

3. Trending Coverage Topics
2
Traveler Safety Platform Integrations
Best Apps for
Travelers
Mainstream outlets cover apps
that ease stress while traveling
-Apps that are on-demand and
convenient
-Being time efficient as a
business traveler is important
-Helps customize and simplify
travel plans
Traveler safety is being
discussed in multiple channels
-Safety notifications, GPS
tracking, sharing whereabouts
-Certain tech companies
implemented safety features
into apps
Ex. Facebook, Companion, Sabre
Travel apps are integrating into
social messaging platforms
-Targeting users in the
environment that they frequent
-Users receive quicker information
-Hyatt, Booking.com, Lola, Uber,
Lyft, and Kayak integrated with
Facebook Messenger
Lists of recommended apps
are frequently published
-Peaks during seasonal cycle
-Written by credible
journalists, influencers, travel
experts
Easing Travel Stress

4. Apps Receiving Strong Business
Traveler Coverage
3
● New Facebook and Slack bot
○ SkyScanner, HipMunk,
Expedia also created
Facebook bot
● Thought leaders from Kayak
contributed to conversation
Key Coverage Driver: Bots
● Constantly coming out with
dashboards, functions, partnerships,
and programs
○ Uber for Business
○ UberCentral
Key Coverage Driver: Expansion
● Rolled out new mobile duty of care solution
for travel risk management
● Monitors itinerary, check-ins, real-time
events, provides GPS location
Key Coverage Driver: traveler safety
HOPPERKAYAK
UBER SAFEPOINT
● Gained popularity through recognition
● Claims hockey stick growth
● Sold tickets in 130 countries this year
● Revolutionized way people book tickets
Key Coverage Driver: won best travel app

5. Recommendations
4
Focus on Millennials
● Educate fastest-growing generations of business
travelers about TripIt
● Create strong relations with millennial influencers
● Target websites they find content on
Continue to Foster Relationships
● Expand the media list for potential coverage opportunities
● Continue to create and strengthen relations with travel
influencers, journalists, and writers
Rapidly Innovate to Stay on the Radar
● Media loves innovation and forward-thinking
● Example: Uber made 8 announcements all within past
2 months
○ New partnerships and programs
Develop Commentary
● Staying safe while traveling
● Managing stress and time while traveling for business
● How TripIt is contributing to innovation
Continue to Position TripIt as a
Must-Use App
● Appeal to business travelers by continuing to push
meaningful and relatable content to readers

6. THANK YOU !