Made to Stick: Insights from Levelwing

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Learn how to better communicate ideas both internally + externally so that they are understood and carried out properly. This presentation gives a quick overview of the insights found in Chip + Dan Heath’s book Made to Stick.

Published in: Education, Health & Medicine
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Made to Stick: Insights from Levelwing

  1. 1. MADE TO STICK:MAKING GOOD IDEAS BETTERInsights gleaned from Made to Stick by Chip + Dan Heath
  2. 2. §  Making ideas more concrete + cohesive§  Communicating ideas in shorter, moreeffective language (whether internal + external)§  Making ideas “sticky” to your audienceWHAT’S THE BIG IDEA?
  3. 3. 3WHAT MAKES AN IDEASTICK?
  4. 4. 4ü  Pays Attentionü  Understandsü  Remembersü  Cares/Believesü  Is Able to ActIDEAS STICK BECAUSE THE AUDIENCE:
  5. 5. 5A FEW SIMPLE RULES
  6. 6. 6FindtheCOREKEEP IT SIMPLE DON’Tdumb it down
  7. 7. 7USE YOUR UNCOMMON SENSEFIGHT THE CURSE OF KNOWLEDGEAnticipate what your audiencewill ask or get hung up onAnswer questions as thoughYou’re learning it for the first timeMake itapply to themBe proactive
  8. 8. 8How do you make it relate to your audience?MEMORY HOOKS:§  Appeal to the senses (how a watermelon tastes)§  Appeal to the emotions (your childhood memories)§  Make it concrete (really, really concrete)The more hooks, the more memorable an idea will be.FIGHT THE CURSE OF KNOWLEDGE
  9. 9. 9Who can speak to your message?How can you enhance credibility for this person?How can you make their message concrete?Example:1) The NBA lectures new players on the dangers of HIV/AIDS2) The NBA hires women to flirt with players one night, leave +come to a staff meeting the next morning wherein they tell theplayers they are HIV positive.CREDIBLE MESSAGING
  10. 10. 10They listened.They understood.They care.Now what?GIVE YOUR AUDIENCE A WAY TO ACT UPONWHAT THEY HAVE JUST LEARNED.MAKE IDEA ACTIONABLE
  11. 11. THANK YOU

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