Improving Business Intelligence Through Data

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While many businesses are actively collecting powerful data from various sources, they do not always have the internal resources or knowledge to maximize the potential at their fingertips. Bryan Cherok’s presentation will explore 1) sources of data, 2) data relationships, 3) business questions that can be answered through data, 4) Actionable results (both online and offline) that can be leveraged from data.

On February 21, 2013, Bryan Cherok, Group Director at Levelwing spoke to members of the Association of Information Technology Professionals (AITP) about taking a data driven approach to Business Analytics + Intelligence. Learn more about our recent speaking engagements and how you can book to speak: http://ow.ly/i1O1h

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Improving Business Intelligence Through Data

  1. 1. IMPROVING BUSINESSINTELLIGENCETHROUGH DATAASSOCIATION OF IT PROFESSIONALSFebruary 21, 2013
  2. 2. 2AGENDA- Introduction- Business Intelligence- Data- Business Questions- Actionable Insights- Who is Levelwing
  3. 3. 3BUSINESSINTELLIGENCE
  4. 4. 4WHAT IS BUSINESS INTELLIGENCE?Transforming raw data into MEANINGFUL ANDUSEFUL information using a set of:-methodologies-processes-architectures-technologies
  5. 5. 5WHY BUSINESS INTELLIGENCE?Business intelligence helps IDENTIFY, AND DEVELOPpotential business opportunitiesSupport BETTER business decisions
  6. 6. 6DECISION MAKING Historical Current Future
  7. 7. 7DATA SOURCESWhat sources of raw data are available?-Internal-External
  8. 8. 8INTERNAL DATA SOURCESBusinesses collect large amounts of data frommany different internal sources-sales (POS)-customer-website-warehouse-manufacturing-HR
  9. 9. 9EXTERNAL DATA SOURCESThe world around us is constantly collecting data:-price of raw goods-condition of economy-competitor actions-weather-government legislation-census
  10. 10. 10RELATIONSHIP OF DATA SOURCESBusinesses do not live in a bubble, to develop thewhole picture organize + analyze both externaland internal data. Internal External
  11. 11. 11DISPARATE DATA Data Business
  12. 12. 12DISPARATE DATA Custom Data Database Business
  13. 13. 13BUSINESS QUESTIONSThe aggregated data will help us answer:-where have we been?-where are we now?-where are we going?
  14. 14. 14BUSINESS QUESTIONSWhat specific questions can businessintelligence answer?-projected revenue and return- how to reduce costs- how to improve process- if/how sales are affected by external factors
  15. 15. 15ACTIONABLE INSIGHTSTake historical data, current state + projectionsto make better and more informed decisions
  16. 16. ACHIEVE WHAT COULD BE TMWe capture, aggregate,INTERPRET + ACT upon data tosolve business challenges,ultimately leading to greaterCLARITY + PROFITABILITY.
  17. 17. 20LIKE WHAT YOU SEE? WANT TO SEE MORE?Visit our sponsors at Levelwing.comAt Levelwing, we specialize in interpreting data and providing you with applications (and not justgraphs) that can impact your MARKETING, MERCHANDISING, INVENTORY or even TALENTRECRUITMENT. We help companies utilize data to OPERATE WITH GREATER CLARITY +PROFITABILITY.Bottom line, we move your business forward by helping you make sense of your data so thatyou can ACHIEVE WHAT COULD BE.For additional information, please contact:STEVE PARKER, JR.Co-Founder & Managing Partnersteve@levelwing.com1 + 843.631.4587

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