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What Kind Of A Leader Are You
Today?
What Kind Of Leader Do You
Want To Be?
Kev Roberts
kev@kevroberts.co.uk
Workshop materials for Sheffield Digital Technology Leadership Meetup
Why do people follow you?
Agenda
• Warm up – game time!
• Theory Bit – 4 levels of leadership
• Exercise – what is your deliberate leadership brand?
Warm up!
Games are good…
Levels of Leadership
What is your relationship with your followers?
“5 Levels of Leadership” by John C. Maxwell
0) Meh...
People don’t follow
1) Position
People follow
because they have
to (title)
2) Permission
People follow
because they want
to
3) Production
People follow
because of what
you’ve done for the
business
4) People
Development
People follow
because of what
you’ve done for
them
5) Pinnacle
People follow
because of what
you represent
0) Meh…
• You are that annoying gnat
buzzing in the background
4) People Development
3) Production
2) Permission
1) Position
0) Meh
5) Pinnacle
1) Position
• Having a leadership title / position
is often misleading
• Leaders who rely on position to
lead often devalue people (JFDI)
• Positional leaders feed on politics
• Positional leaders place rights over
responsibilities
• Positional leadership is often lonely
• First rung of proper leadership
• Your invitation to grow
4) People Development
3) Production
2) Permission
1) Position
0) Meh
5) Pinnacle
2) Permission
• Influence
• Connect with yourself before
trying to connect with others
• Develop a people oriented
leadership style
• Practice the golden rule – “Do
unto others as you would be
done to”
• Become an encourager
• Balance Care and Candour
4) People Development
3) Production
2) Permission
1) Position
0) Meh
5) Pinnacle
3) Production
• Accountability – you can’t fake it at
this level
• People follow leaders stronger than
themselves
• Who you are is who you attract
• People do what people see
• Momentum is your best friend
• Activity is not the same as
accomplishment
• People buy into the Leader, then
the vision
4) People Development
3) Production
2) Permission
1) Position
0) Meh
5) Pinnacle
4) People Development
• Leaders find a way for the Team
to win
• Value the Team over the Task
• Invest time and energy in
growing other leaders
• Work to make yourself
redundant
• Can be a hard shift for people
who value their own technical
skills
4) People Development
3) Production
2) Permission
1) Position
0) Meh
5) Pinnacle
5) Pinnacle
• Create a leadership CULTURE
• Maintain your core focus
• Do what only you can do
• Create room at the top
• Create your LEGACY
4) People Development
3) Production
2) Permission
1) Position
0) Meh
5) Pinnacle
0) Meh..
People don’t follow
1) Position
People follow
because they have
to (title)
2) Permission
People follow
because they want
to
3) Production
People follow
because of what
you’ve done for the
business
4) People
Development
People follow
because of what
you’ve done for
them
5) Pinnacle
People follow
because of what
you represent
Leader / Follower is a one-to-one relationship
Exercise – think then discuss
Option 1:
• Identify a scenario where you’ve
played at each level of
leadership
Option 2:
• Think of a team you are trying to
lead
• Assess your current level of
leadership for each member
4) People Development
3) Production
2) Permission
1) Position
0) Meh
5) Pinnacle
What is your leadership brand?
Your DELIBERATE brand
Good communicator Team player Recognises others Delegates work Trusts others
Excellent with
customers
Learns from mistakes Delivers results Recruits top talent Charismatic
Meticulous planner Cares about people Sets strategy Good negotiator Influences others
Makes good decisions Shows empathy Stays on top of trends Change agent Involves others in
decisions
Strong technical skills Innovative Handles conflict Excellent sales person Coaches others
Closes deals Visible Empowers others Tells it like it is Seeks feedback
Instils belief Lets people make
mistakes
Commands loyalty Determined Strong willed
Inspiring Balances short and
long term focus
Addresses under
performance
Strong integrity Well educated
Sees and
communicates big
picture
Builds team spirit Holds people
accountable
Takes risks Sets goals
Intellectually astute Passionate Develops people High tolerance for
stress/pressure
Knows what
motivates team
members
Detail oriented Great listener Problem solver Stays calm in the face
of adversity
High expectations
Design your leadership brand
Design your leadership brand
2) Cornerstone
3) Depth and
breadth
2) Cornerstone
3) Depth and
breadth
1) Your Core
3) Depth and
breadth
2) Cornerstone
3) Depth and
breadth
2) Cornerstone
Design your leadership brand
Visible
Recognises
others
Holds people
accountable
Sets goals Inspiring Delivers results
Empowers
others
Cares about
people
Strong integrity
Good communicator Team player Recognises others Delegates work Trusts others
Excellent with
customers
Learns from mistakes Delivers results Recruits top talent Charismatic
Meticulous planner Cares about people Sets strategy Good negotiator Influences others
Makes good decisions Shows empathy Stays on top of trends Change agent Involves others in
decisions
Strong technical skills Innovative Handles conflict Excellent sales person Coaches others
Closes deals Visible Empowers others Tells it like it is Seeks feedback
Instils belief Lets people make
mistakes
Commands loyalty Determined Strong willed
Inspiring Balances short and
long term focus
Addresses under
performance
Strong integrity Well educated
Sees and
communicates big
picture
Builds team spirit Holds people
accountable
Takes risks Sets goals
Intellectually astute Passionate Develops people High tolerance for
stress/pressure
Knows what
motivates team
members
Detail oriented Great listener Problem solver Stays calm in the face
of adversity
High expectations
Exercise – think then discuss
• Design your own leadership
brand
• What would someone with that
brand do in situation XXXX?
• Fake it till you make it!
Summary
1. A model help understand your behaviour and learn from others
2. A first draft for your personal leadership brand
3. Some interesting ideas from discussion
If you want to continue the conversation then drop me a line:
kev@kevroberts.co.uk or find me on LinkedIn

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Levels of Leadership and designing your own deliberate leadership brand

  • 1. What Kind Of A Leader Are You Today? What Kind Of Leader Do You Want To Be? Kev Roberts kev@kevroberts.co.uk Workshop materials for Sheffield Digital Technology Leadership Meetup
  • 2. Why do people follow you?
  • 3. Agenda • Warm up – game time! • Theory Bit – 4 levels of leadership • Exercise – what is your deliberate leadership brand?
  • 5. Levels of Leadership What is your relationship with your followers? “5 Levels of Leadership” by John C. Maxwell
  • 6. 0) Meh... People don’t follow 1) Position People follow because they have to (title) 2) Permission People follow because they want to 3) Production People follow because of what you’ve done for the business 4) People Development People follow because of what you’ve done for them 5) Pinnacle People follow because of what you represent
  • 7. 0) Meh… • You are that annoying gnat buzzing in the background 4) People Development 3) Production 2) Permission 1) Position 0) Meh 5) Pinnacle
  • 8. 1) Position • Having a leadership title / position is often misleading • Leaders who rely on position to lead often devalue people (JFDI) • Positional leaders feed on politics • Positional leaders place rights over responsibilities • Positional leadership is often lonely • First rung of proper leadership • Your invitation to grow 4) People Development 3) Production 2) Permission 1) Position 0) Meh 5) Pinnacle
  • 9. 2) Permission • Influence • Connect with yourself before trying to connect with others • Develop a people oriented leadership style • Practice the golden rule – “Do unto others as you would be done to” • Become an encourager • Balance Care and Candour 4) People Development 3) Production 2) Permission 1) Position 0) Meh 5) Pinnacle
  • 10. 3) Production • Accountability – you can’t fake it at this level • People follow leaders stronger than themselves • Who you are is who you attract • People do what people see • Momentum is your best friend • Activity is not the same as accomplishment • People buy into the Leader, then the vision 4) People Development 3) Production 2) Permission 1) Position 0) Meh 5) Pinnacle
  • 11. 4) People Development • Leaders find a way for the Team to win • Value the Team over the Task • Invest time and energy in growing other leaders • Work to make yourself redundant • Can be a hard shift for people who value their own technical skills 4) People Development 3) Production 2) Permission 1) Position 0) Meh 5) Pinnacle
  • 12. 5) Pinnacle • Create a leadership CULTURE • Maintain your core focus • Do what only you can do • Create room at the top • Create your LEGACY 4) People Development 3) Production 2) Permission 1) Position 0) Meh 5) Pinnacle
  • 13. 0) Meh.. People don’t follow 1) Position People follow because they have to (title) 2) Permission People follow because they want to 3) Production People follow because of what you’ve done for the business 4) People Development People follow because of what you’ve done for them 5) Pinnacle People follow because of what you represent
  • 14. Leader / Follower is a one-to-one relationship
  • 15. Exercise – think then discuss Option 1: • Identify a scenario where you’ve played at each level of leadership Option 2: • Think of a team you are trying to lead • Assess your current level of leadership for each member 4) People Development 3) Production 2) Permission 1) Position 0) Meh 5) Pinnacle
  • 16. What is your leadership brand? Your DELIBERATE brand
  • 17.
  • 18. Good communicator Team player Recognises others Delegates work Trusts others Excellent with customers Learns from mistakes Delivers results Recruits top talent Charismatic Meticulous planner Cares about people Sets strategy Good negotiator Influences others Makes good decisions Shows empathy Stays on top of trends Change agent Involves others in decisions Strong technical skills Innovative Handles conflict Excellent sales person Coaches others Closes deals Visible Empowers others Tells it like it is Seeks feedback Instils belief Lets people make mistakes Commands loyalty Determined Strong willed Inspiring Balances short and long term focus Addresses under performance Strong integrity Well educated Sees and communicates big picture Builds team spirit Holds people accountable Takes risks Sets goals Intellectually astute Passionate Develops people High tolerance for stress/pressure Knows what motivates team members Detail oriented Great listener Problem solver Stays calm in the face of adversity High expectations
  • 20. Design your leadership brand 2) Cornerstone 3) Depth and breadth 2) Cornerstone 3) Depth and breadth 1) Your Core 3) Depth and breadth 2) Cornerstone 3) Depth and breadth 2) Cornerstone
  • 21. Design your leadership brand Visible Recognises others Holds people accountable Sets goals Inspiring Delivers results Empowers others Cares about people Strong integrity
  • 22. Good communicator Team player Recognises others Delegates work Trusts others Excellent with customers Learns from mistakes Delivers results Recruits top talent Charismatic Meticulous planner Cares about people Sets strategy Good negotiator Influences others Makes good decisions Shows empathy Stays on top of trends Change agent Involves others in decisions Strong technical skills Innovative Handles conflict Excellent sales person Coaches others Closes deals Visible Empowers others Tells it like it is Seeks feedback Instils belief Lets people make mistakes Commands loyalty Determined Strong willed Inspiring Balances short and long term focus Addresses under performance Strong integrity Well educated Sees and communicates big picture Builds team spirit Holds people accountable Takes risks Sets goals Intellectually astute Passionate Develops people High tolerance for stress/pressure Knows what motivates team members Detail oriented Great listener Problem solver Stays calm in the face of adversity High expectations
  • 23. Exercise – think then discuss • Design your own leadership brand • What would someone with that brand do in situation XXXX? • Fake it till you make it!
  • 24. Summary 1. A model help understand your behaviour and learn from others 2. A first draft for your personal leadership brand 3. Some interesting ideas from discussion If you want to continue the conversation then drop me a line: kev@kevroberts.co.uk or find me on LinkedIn