Yeojin Lee was a student in a Communication Research class taught by the author. She distinguished herself through her outstanding leadership of her research group and her innovative research study on consumer behavior. Her project demonstrated deep understanding of methodologies and innovative development. She also showed excellent teamwork and leadership skills in effectively managing her research team. At a personal level, Yeojin is well-disciplined, diligent, and motivated with a pleasant disposition. The author highly recommends Yeojin for any team due to her perseverance, initiative, and intellectual curiosity to succeed.