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Let's simplify Content Marketing

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Einat Shimoni
Einat Shimoni

The document discusses content marketing and digital transformation. It notes that content marketing can help with upsell opportunities, customer satisfaction, brand awareness, lead generation, and customer retention over the full sales cycle. The key steps in content marketing are outlined as creation, curation, distribution, optimization, and analytics. Several content creation tools are also presented, including Playbuzz, Articoolo, Easel.ly, Dipity, and Powtoon.

Marketing
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STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 1 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Let’s Simplify Content MarketingHow will Digital Transformation transform all of us
STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 2 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph
STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 3 Upsell Opportunities CM and the sales cycle 92 Upsell Sales RetentionSatisfaction Customer Conversion Customer Service Retention / Loyalty Leads Brand Awareness Lead conversion & Lead Nurturing Evangelists Customers People
STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 4 The CM process Creation Curation Distribution Optimization Analytics 102
STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 5 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph
STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 6 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph
STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 7 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Playbuzz.com – Creating playful content
STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 8 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Playbuzz.com – Creating playful content Trivia quizs Flip Cards Polls
STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 9 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Articoolo – Automatic articles
STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 10 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Articoolo – Automatic articles
STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 11 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Easel.ly – Easy Infographics
STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 12 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Dipity.com – Ongoing timelines
STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 13 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Powtoon.com – Animated clips
STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 14 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph And don’t forget the basics….
STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 15 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Go create

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Let's simplify Content Marketing

  • 1. STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 1 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Let’s Simplify Content MarketingHow will Digital Transformation transform all of us
  • 2. STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 2 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph
  • 3. STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 3 Upsell Opportunities CM and the sales cycle 92 Upsell Sales RetentionSatisfaction Customer Conversion Customer Service Retention / Loyalty Leads Brand Awareness Lead conversion & Lead Nurturing Evangelists Customers People
  • 4. STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 4 The CM process Creation Curation Distribution Optimization Analytics 102
  • 5. STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 5 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph
  • 6. STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 6 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph
  • 7. STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 7 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Playbuzz.com – Creating playful content
  • 8. STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 8 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Playbuzz.com – Creating playful content Trivia quizs Flip Cards Polls
  • 9. STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 9 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Articoolo – Automatic articles
  • 10. STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 10 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Articoolo – Automatic articles
  • 11. STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 11 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Easel.ly – Easy Infographics
  • 12. STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 12 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Dipity.com – Ongoing timelines
  • 13. STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 13 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Powtoon.com – Animated clips
  • 14. STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 14 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph And don’t forget the basics….
  • 15. STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph 15 STKI’s work Copyright@2016. Do not remove source or attribution from any slide, graph or portion of graph Go create