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2021 STKI Summit Part 1: Data and CX

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2021 STKI Summit Part 1: Data and CX

  1. 1. Einat Shimoni Data & CX Israeli IT Market Study 2021
  2. 2. 2 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph SO WHAT HAVE WE LEARNED IN 2020-1H2021? Market Analysis: Data & Analytics
  3. 3. Copyright@STKI_2021 Do not remove source or attribution from any slide, graph or portion of graph 3 3
  4. 4. 4 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Of Israeli organizations have a Chief Data Officer 47% * Up from 30% in 2020 Source: STKI Data survey 2021
  5. 5. 5 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph The most important data initiative for 2020-2021
  6. 6. 6 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  7. 7. 7 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  8. 8. 8 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  9. 9. 9 Copyright@STKI_2021 Do not remove source or attribution from any slide, graph or portion of graph Most orgs are at the “let’s experiment with Python” stage. Some are asking: “What’s next?” and seeking DS platforms
  10. 10. 10 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  11. 11. 11 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  12. 12. 12 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph 14% 27% 28% 31% STKI Data survey 2021 Q: Does your organization have data scientists? Yes 1-3 data scientists Yes >4 data scientists No Internal using external DS No 60% have inhouse data scientists 86% have access to DS skills
  13. 13. 13 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph EXTERNAL DATA SCIENCE SKILLS!
  14. 14. 14 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph 21% >4 ML Models in Production 31% 1-3 ML models in production 48% No ML models in production Many struggling with moving to production! STKI Data survey 2021
  15. 15. 15 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  16. 16. 16 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Very moderate growth
  17. 17. 17 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  18. 18. 18 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph + Tier 3 in full presentation
  19. 19. 19 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  20. 20. 20 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Data will live in the cloud!
  21. 21. 21 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph 55% 28% 17% Using public cloud for D&A No and are not planning to Planning to enter public clouds for D&A soon Source: STKI Data survey 2021
  22. 22. 22 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  23. 23. 23 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  24. 24. 24 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph WHAT HAVE WE SEEN IN 2020? Market Analysis: CRM Customer Experience
  25. 25. 25 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Remote-First We are all digital We are all connected Physical is now supporting Digital
  26. 26. 26 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Increase in all online sales 10 years Acceleration in eCommerce in 90 days 75% U.S consumers changed habits 200%
  27. 27. 27 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  28. 28. 28 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Organizations focused on CX for their digital transformation
  29. 29. 29 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph 52% Of Israeli enterprises already have a CX manager in place Source: STKI CDO survey 2020-2021 Who’s in charge of the CX Strategy?
  30. 30. 30 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Most common questions 2020-1H2021:
  31. 31. 31 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  32. 32. 32 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph We love (to hate) chatbots Source: Salesforce
  33. 33. 33 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph 30.00%
  34. 34. 34 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  35. 35. 35 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph CRM & Marketing Automation Tools
  36. 36. 36 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  37. 37. 37 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  38. 38. 38 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  39. 39. 39 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  40. 40. 40 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Top CX Priorities Source: The Global State of Customer Experience 2020 – CX Network
  41. 41. 41 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph CDP Players in Israel: Company Product Name Oracle CX Unity Behavioral CDP SAP CDP Adobe CDP - Data Management Platform Microsoft Customer Insights Salesforce CDP Informatica CDP -Customer 360 Source: The Global State of CX 2020 – CX Network
  42. 42. 42 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Thanks to everyone for your amazing cooperation

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