1. Einat Shimoni
Data & CX
Israeli IT
Market Study
2021

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SO WHAT HAVE WE
LEARNED IN 2020-1H2021?
Market Analysis:
Data & Analytics

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Of Israeli organizations
have a Chief Data Officer
47%
* Up from 30% in 2020
Source:
STKI Data survey 2021

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The most important
data initiative for
2020-2021

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Most orgs are at the
“let’s experiment with
Python” stage.
Some are asking:
“What’s next?” and
seeking DS platforms

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14% 27% 28% 31%
STKI Data survey 2021
Q: Does your organization have data scientists?
Yes
1-3 data
scientists
Yes
>4 data
scientists
No Internal
using external DS
No
60% have inhouse data scientists
86% have access to DS skills

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EXTERNAL DATA SCIENCE SKILLS!

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21%
>4 ML
Models in
Production
31%
1-3 ML
models in
production
48%
No ML models
in production
Many struggling with moving to production!
STKI Data survey 2021

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Very moderate growth

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+ Tier 3 in full presentation

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Data will live in the cloud!

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55%
28%
17%
Using public
cloud for D&A
No and are not planning to Planning to enter
public clouds for
D&A soon
Source:
STKI Data survey 2021

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WHAT HAVE WE
SEEN IN 2020?
Market Analysis:
CRM
Customer Experience

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Remote-First
We are all digital
We are all connected
Physical is now supporting Digital

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Increase in all online sales
10 years Acceleration in eCommerce in 90 days
75% U.S consumers changed habits
200%

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Organizations focused on CX for their digital transformation

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52%
Of Israeli enterprises
already have a CX
manager in place
Source:
STKI CDO survey 2020-2021
Who’s in charge of the CX Strategy?

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Most common questions 2020-1H2021:

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We love (to hate) chatbots
Source: Salesforce

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30.00%

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CRM & Marketing Automation Tools

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Top CX Priorities
Source: The Global State of Customer Experience 2020 – CX Network

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CDP Players in Israel:
Company Product Name
Oracle
CX Unity
Behavioral CDP
SAP CDP
Adobe CDP - Data Management Platform
Microsoft Customer Insights
Salesforce CDP
Informatica CDP -Customer 360
Source: The Global State of CX 2020 – CX Network

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Thanks to everyone
for your amazing cooperation